Blog Post:This week’s articles examine the importance of the full customer journey, common mistakes to avoid when using data to tell a story, the top hurdles that digital marketers face in articulating ROI, and more. Author: Date Created:April 28, 2017 Date Published: Headline:Point of Sale: Retail & Travel Weekly Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2017/03/Image-Register-3-e1489729128838.jpeg

This week’s articles examine the importance of the full customer journey, common mistakes to avoid when using data to tell a story, the top hurdles that digital marketers face in articulating ROI, and more.