This week’s articles include the areas retail marketers should focus on, the best places to reach millennials (hint: on their phones), and how successful retailers strike a balance between endless-aisle and not-enough selection.
- Retailers Are Obsessing Over The Wrong Things [Forbes]: Low prices and brand marketing are areas in which it is becoming increasingly difficult for brands to deliver.
- Reaching Millennials in 2017: Turns Out, They’re on Their Phones [MarketingProfs]: According to a recent study, thirty-nine percent of millennials interact more with their phones than with real people.
- For Retailers, ‘Less-limited Aisle’ beats ‘Endless Aisle’ [PracticalEcommerce]: To be successful, today’s retailers need to strike a balance between not-enough and too-much choice.
- Sprinting Ahead In Digital Commerce [Forbes]: Established brands can reap big rewards in online commerce by focusing on the online-user experience. This means developing an agile and fast approach to innovation.