This week’s articles review variances among micro- and macroconversions for retailers, a study claiming nearly one-half of mobile sessions start without users having clear ideas of which apps they want, ways hypotheses can optimize site conversions, and more.
- Tracking & Measuring Micro Conversions [CPC Strategy]: Microconversions can provide additional insights into performances of retail sites.
- Study: Many smartphone sessions start without aim, giving retailers an opportunity [Retail Dive]: A new study finds that nearly one-half of all mobile sessions start without users having a clear app in mind when they start.
- Use Hypotheses to Optimize Conversions [Practical Ecommerce]: Prioritizing opportunities can help improve conversions in the shortest time possible.
- How Many People Shop Online? [CPC Strategy]: While 96 percent of American shoppers shop online, nearly one-half of shoppers reported that they would prefer to see and touch items before purchasing.
- 5 Tips for Displaying Ecommerce Product Prices [Practical Ecommerce]: Users’ price expectations can have a huge effect on site performance, and if you haven’t incorporated all these into your site, you should consider testing them.