This week’s articles explore the ways millennials shop, tips for building better loyalty emails, three different businesses that successful retailers should operate, and more.
- This Is How Millennials Shop [Forbes]: Several misconceptions exist about millennials, some of which were examined in a recent report.
- Five Tips for Building Better Loyalty Emails [MarketingProfs]: Telling stories and providing accurate account information are important aspects of engaging with loyal customers.
- Successful Retailers Operate in 3 Businesses [Practical Ecommerce]: In the current retail landscape, selling products, managing software, and effectively publishing content are important to achieving success.
- Generation Z Is Not Mobile First, It’s Mobile Only [MediaPost]: Creating compelling and concise messages is a key part of reaching gen Z.