This week’s articles include a view on the future of retail and the impact of instant and automated purchasing, insights into how to make marketing dashboards more effective, and the impact of reading reviews on purchases.
- “In the Future of Retail, We’re Never Not Shopping” [Harvard Business Review]: Instant purchasing, automated purchasing, and subscription-based purchasing are causing a paradigm shift in the shopping model.
- “The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful” [MarketingProfs]: The ability to translate data into insights users can act upon can be determined by asking three questions.
- “More Online Shoppers Read Reviews Before Buying” [Internet Retailer]: More than 50 percent of online purchasers expressed having read online reviews prior to purchasing.
- “Retailers Must Put Mobile Technology At Heart Of Customer Service Strategy Or Lose Out, Says SOTI” [Forbes]: Mobile technology is key to bringing together data from multiple areas to positively influence the customer experience.
- “How Can E-Retailers Battle Abandoned Shopping Carts?” [Internet Retailer]: Persistent carts, cart emails, offsite remarketing, and exit intent technologies can help retailers save abandoned sales.
- “2016 Will Be the Year of Experimental Airfare Pricing” [Skift]: A new approach to revenue management is driving experimentation as airlines look for ways to capitalize their products.
- “Drive Direct Bookings by Getting to Know Your Guests” [Hospitality.net]: Turning unknown guests into brand loyalists can be achieved with a few activities, including capturing guest email addresses and investing in memorable experiences.
- “Google Tips for Better User Experience on Travel Sites — See, Think, Do, Care” [Tnooz]: Google has presented a recommended framework to help travel sites focus on the user experience.