There is nothing like Adobe Summit. Each year, thousands of insiders from all corners of the digital-marketing universe descend for a week of sitting back, leaning in, and absorbing the seemingly endless tips, tricks, must-tries, and sweeping insights and content that emerge. But this year, we are doing things a little differently on the Personalization & Optimization track; this year, we are putting you — the attendees — in the driver’s seat with countless opportunities to roll up your sleeves right then and there and get down to it. You will learn from us, you will learn from you and your fellow participants, and together, we will all get a little smarter, a little savvier, and a lot more in-the-know.
Sounds pretty good, right?
We have several workshops lined up, each designed with this very purpose in mind. No matter which you choose, you will dig in with your colleagues via facilitated interactive discussions tied to hot-button topics like mobile, personalization, building out optimization teams, mapping the customer journey, and how we should be looking at it all through today’s lens of being always-on and always consumer-focused. Here are some workshops to check out:
This hands-on session is all about turbocharging your marketing by getting back to basics, including core consumer-behavior principles and data-driven know-how to give your customers more of what they really want. The end result? Clear-cut test ideas you can take back to your business, plus marketing tactics to boost your conversion rates.
This interactive lab will teach attendees to create optimization activities in just minutes, ensuring they walk away better equipped to deliver targeted automated-personalization content using the new Adobe Target interface. Activities will include building an example activity using our Visual Experience Composer, syncing with Adobe Marketing Cloud, and taking full advantage of the new UI (user interface).
Adobe Target is all about streamlining and simplifying for today’s digital marketing, but at the same time, delivering massive value through innovative, integrated capabilities. With the new release, there are so many game-changing features, and this session will dig in, ensuring you make the most out of each and every one.
There is more to testing and optimizing than the red button versus the blue button, especially when you are using Adobe Target. This session delves in with a truly holistic point of view: helping marketers tap in to automation, optimization, personalization, and testing to gain big wins — the kind that impact your business’s bottom line.
Some other sessions?
S706 — Mobile Can Be a Goldmine: Make Money By Optimizing Mobile Websites and Apps, which focus on optimizing the onboarding flow for new app users to give them truly engaging, personalized mobile experiences.
S901 — Personalization & Optimization Workshop 2016: 2 Hrs of Ideas & Inspiration dedicated to pushing ourselves and our optimization limits far beyond the bounds of what we have done before, including a lively best-practices exchange and plenty of success stories to inspire.
PLUS, three more must-experience labs:
Helping attendees implement the Adobe Mobile SDK (software development kit) in their apps to better optimize and MONETIZE mobile efforts — who is not interested in that this year?
APIs (application program interfaces) focus on the IoT (Internet of Things) and how to create consistent, continuous experiences across a wide range of digital touchpoints.
Adobe Target is helping marketers — any marketers — tap in to the power of data science to maximize personalization and optimization efforts starting right now.
If you are joining us in Las Vegas next month, you really cannot afford to miss out on these hands-on sessions. Register now and start filling your schedule with these unique interactive workshops led by some of the best and brightest in the industry, including many of you and your colleagues. Layering these in is a great way to bring together the best of both worlds — you will listen, you will learn, and you will do in the most dynamic forum and with the most dynamic presenters and co-conspirators around. At the end of it, you will emerge ready to take what you have learned and integrate it at your organization — and that is really what it is all about, right?
See you at Summit!