It may be the middle of summer, but online retailers are already thinking ahead to the holiday season and how to drive sales. With that in mind, we’re pleased to announce that Adobe Media Optimizer is the first to the market with its support for Product Ads (currently available only in the United States) on the Yahoo! Bing Network.
Product Ads are an exciting new search ad format offered to U.S. retail advertisers. Product Ads pull inventory from an advertiser’s product feed to deliver images, promotions and other details in a search ad.
Advertisers using Adobe Media Optimizer for their search campaigns can take advantage of newly supported features of the Bing Ads platform including:
- Manage Product Ads and Promotions Lines
- Manage Product Targets
- Report and measure Product Ad and Product Target performance against ROI metrics
- View search queries that led to conversions through Product Ads
- Algorithmically optimize bids between individual Product Targets and the broad All Product Target
- Create and update campaigns from product feeds and templates using Advanced Campaign Management (coming this quarter)
Product Ads on the Yahoo! Bing Network represent another key opportunity for retailers in the search engine marketing (SEM) landscape. With Adobe Media Optimizer being first to market, as it also was with Google Product Listing Ads (PLAs), Google Enhanced Campaigns and Twitter Ads API, we’re enabling advertisers to maximize their ROI by taking advantage of new ad formats and channels.
If you want to find out how Adobe Media Optimizer can help you optimize Product Ads alongside your other search, social and display campaigns, then please contact us. Stay tuned for more updates around Media Optimizer and the performance of Product Ads on the Yahoo! Bing Network.
About Adobe Media Optimizer
Adobe Media Optimizer is the industry’s first fully integrated digital advertising platform that delivers cross-channel ad management and optimization across search, display and social media campaigns for peak return on investment. The solution delivers more than 300 million monthly prospects and customers and is used by more than 400 global customers across industries. Media Optimizer manages more than $2 billion in annualized ad spend.