Quantifying marketing campaigns and automating actions based on the results helps Angie’s List, the customer review site for local professional services, increase membership while cutting costs. With Adobe Marketing Cloud, including Adobe Media Optimizer for Search, Adobe Analytics, and Adobe Target solutions, Angie’s List has reduced its overall cost per acquisition by 35% and improved conversion by 11%. The integrated Adobe Marketing Cloud solutions are empowering the company’s marketing team to drive further recognition of the Angie’s List brand and increase registrations.
“We know our core referral and review services stand out from the competition, but we also realize that an effective online search strategy is essential to our success,” says Brett Westerman, manager of search marketing at Angie’s List. “We were surprised by the dramatic results with Adobe Media Optimizer, particularly for non-branded keywords. We managed to increase conversions while decreasing the costs of acquisition by 58%.”
Check out the full customer success story to see how Adobe Marketing Cloud helps Angie’s List automate bid optimization – reducing cost per acquisition on thousands of keywords and eliminating the need for staff to manually manage campaigns.