Twitter has helped to power a dramatic shift in the way brands interact with consumers online, from customer service, to sales and product promotion, to advocacy and evangelism. We value our strong relationship with Twitter and we are proud of the capabilities we offer our customers around publishing, moderating, and measuring their Twitter content and efforts.
That’s why we’re so excited to tell you that Adobe Social has joined the Twitter Certified Products Program (TCPP), which helps businesses find tools they can leverage to use Twitter more effectively. Twitter classifies Certified Products as tools for engagement, analytics, and data resale. As a comprehensive social management tool, Adobe Social received both the engagement and analytics badges.
Marketers face many challenges in measuring and attributing value to their social efforts on Twitter, and Adobe Social enables marketers to understand how Twitter drives value. Adobe alone is able to show marketers not just how their own Tweets perform, but which individual third-party Tweets and authors are driving the most traffic and conversion for their brands.
As part of the Twitter Certified Products Program, Adobe will work more closely with Twitter to release new products, features, and functionality that will drive marketing performance for Adobe customers. We’re excited about this step in our relationship, and particularly about the opportunity to continually offer cutting-edge capabilities around this valuable service.