We are only days away from Adobe Summit! And for those of you working in social media, we have several sessions for you to enjoy. These sessions will focus on measuring social success and best practices for optimizing your social efforts.
You spend a lot of time and resources creating social content, but are you seeing the desired ROI (return on investment)? As social-content marketing budgets continue to increase, so does the pressure to produce greater results. Marketers need to move beyond simply collecting large amounts of data and begin refining measurements to gather more actionable insights. With the proper tools and strategy, you can capture the right data at the right time to optimize content performance.
As social networks converge with mobile and are set to take 20 percent of US digital-ad spend by 2017, understanding the customer journey across devices and channels is more important than ever before. Facebook is transforming the digital-advertising ecosystem, enabling marketers to innovate and prove business value.
Consumers interact with your brand on many different channels, and they expect a consistent, engaging experience. However, this expectation is difficult for brands to deliver on when internal marketing teams are siloed and unable to collaborate across channels. Forward-thinking companies are making an organizational shift toward convergence with a focus on building efficient workflows for creating, delivering, measuring, and optimizing their cross-channel content.
Consider this your quick guide to all things social at Adobe Summit. See you soon in Vegas!