Digital commerce is evolving. Shoppers are demanding rich, personalized experiences across web, mobile, video, and other digital channels, even in physical locations. To stand out, brands must innovate consumer experiences and meaningfully connect with shoppers. They need to produce not only branded and personalized shopping experiences, but also dynamic content across every online and offline commerce touch point.
Today Adobe and Demandware announced a strategic partnership combining Adobe’s industry-leading digital marketing and customer experience capabilities with the leading enterprise cloud commerce platform, the Demandware Commerce Cloud. The partnership uniquely transforms shopping experiences by helping brands create richer, personalized experiences in real time across all digital properties without relying heavily on IT resources.
“This is a classic example of two leaders in enterprise cloud technology coming together for the benefit for shared retailer customers,” said Tom Griffin, senior vice president of corporate development at Demandware in a recent blog. “This empowers retailers to improve user experiences by merging compelling, relevant, contextual commerce engagements, made possible by Demandware, with highly branded experiences that have traditionally not been transactional.”
By integrating Adobe’s Marketing Cloud with the Demandware Commerce Cloud, marketers will be able to create and manage more engaging, personalized omnichannel shopping experiences. Brands will be able to optimize and personalize these shopping experiences in real-time by testing content and experiences based on customers’ behavioral data, purchase data and clickstream behavior. Products are brought to life with Demandware’s rich merchandising capabilities coupled with dynamic content and rich media, including zoom-and-pan product images, 360-degree spin, and shoppable videos. Together Adobe and Demandware are helping brands streamline the delivery of branded and personalized shopping experiences with dynamic content across any device, as well as measure the effectiveness of their commerce program.