Digital marketing has moved well beyond the “Hey, I have a website” stage. Consumers are now connected on a variety of devices through an ever-growing number of channels. Their expectations evolve as new options open up for them; now the customer sees an overall experience. Companies have to compete on the basis of customer experience, a finding that is corroborated by various leading studies. More than a channel for brands, customer experience has a profound impact on the business model and the way businesses need to run.
Most companies are aware of these trends. What is missing is an answer to the question, “OK, I know this is happening. What specifically does my organization need to do to meet this challenge?” The Digital Experience Track at Adobe Summit will help business leaders understand their companies’ essential digital transformation, showing them how to approach digital technologies to deliver on the customer experience that people expect.
The sessions focus on three core competencies:
- Building a digital foundation for delivering experiences
- Delivering more relevant content faster than ever
- Connecting these experiences among an ever-growing number of channels and devices
Marketers will see how mobile is the “supersize me” element that weaves through these areas, either exacerbating problems or opening new opportunities.
Here are my recommended sessions for Adobe Summit this year. I have included some general ones and some that are industry-specific.
This session will give you a holistic view based on the latest research, innovations, and examples to guide your digital-transformation journey. It will also give insights into the anatomy of an experience-led business. Understand how the different components needed for digital-experience management fit together, and how they must evolve in a world that is evermore flooded with Internet of Things.
Join us to learn how to transform your marketing organization to deliver amazing experiences, identify the skills needed, and pinpoint the processes that can help you reach your objectives.
One of the biggest challenges for marketers today is how to increase content velocity. With so much segmentation and personalized content to be delivered, how can marketers and creatives keep up with increasing content needs? Learn how the new Adobe Experience Manager content fragments enable creating and curating editorial content for easy reuse across channels.
Whether it is TV, online, or in-store, consumers are becoming adept at ignoring such interruptions as ads, banners, and posters. This challenges marketers to employ creative ways to engage with customers and grab their attentions. The answer is to deliver relevant and timely content to clearly defined audiences across all touchpoints. Learn how Adobe Marketing Cloud can assist with personalized, digital experiences tailored to your customer and how the latest innovations in agile content marketing can improve customer segmentation and content performance.
Today’s customers are demanding. They want better experiences, and they want them now. To please your customers, you need to be agile and fast to market. Learn how Philips, a global brand in HealthTech and Consumer technology, developed best practices for marketers and developers to be more productive using Adobe Experience Manager, Analytics, and Target.
In this session, you will learn best practices, tips, and tricks for elevating customer experience with onsite digital screens as well as how to develop an onsite screen strategy and implement it on Adobe Experience Manager Screens.
In today’s multiscreen world, marketers must deliver 10 times more digital assets because customers expect to interact with personalized content when and where they want, whether in print, on the Web, on mobile, or on desktop. On top of that, consumers are demanding more authentic experiences faster.
Retailers understand that customers are in control with many options at their fingertips. For retailers to succeed, they are surveying the landscape and investing in technology that delivers differentiated customer experiences across a myriad of touchpoints both online and offline.
Every financial-services institution’s aspiration is to deliver superior cross-channel customer experiences to increase customer engagement and retention and drive sales and revenue. Despite all the significant challenges, retail banks, insurance companies, and wealth-management firms continue to evolve and harness the power of digital to achieve their goals.
Travel, hospitality, and food-service companies aspire to deliver superior customer experiences to achieve greater loyalty, customer engagement, and profitability. Transforming journeys and experiences involves more than just technology. Equally as critical are the people and processes needed in conjunction with the new digital technology and capabilities.
Learn how Coca-Cola is leading the pack by leveraging customer preferences to deliver customized products from its innovative dispensing machines. Come “Taste the Feeling” as Coca-Cola shares its global approach to building amazing Internet of Things (IoT) and mobile experiences now and in the future.