Growing global demands for its products means Henkel Laundry and Home Care had to do some tidying of its own. By standardizing its web content creation and publishing on Adobe Experience Manager, part of Adobe Marketing Cloud, Henkel efficiently engages customers with centrally branded experiences on its 180 websites, while still allowing digital marketers to customize for each region.
Felix Schmidt, global digital marketing manager at Henkel, says, “Standardized templates and components delivered through Adobe Experience Manager, along with multisite management capabilities, enable us to simultaneously push new content and innovations to all regions.”
By integrating its internal media asset management system with Adobe Experience Manager, Henkel is also able to eliminate asset duplication and redundant workflows. It saves time and reduces errors.
Check out Henkel Laundry and Home Care’s full story here.