By uniting its web analytics, web content management, and digital asset management capabilities, Life Technologies has successfully improved both operations and financial returns.
The global biotechnology products company standardized its web content creation and publishing on Adobe Experience Manager, part of Adobe Marketing Cloud. Now Life Technologies centrally manages nine global sites while allowing local markets to customize pricing and product information.
Richard Milne, global director of e-commerce and digital marketing at Life Technologies, says, “To empower regional teams to manage content creation and publishing, you need to ensure consistency and quality—otherwise you run the risk of eroding brand equity. The ability to establish approval workflows that govern content publishing within Adobe Experience Manager helps assure our standards are met regardless of what region the content is being offered.”
In one year, Experience Manager helped the company grow online traffic by 25%, SEO results by 44%, and online orders by 6%.
Check out Life Technologies’ full story here.