Motorola Solutions wanted a website that effectively communicated the company’s technological sophistication and innovative thinking. That’s why the communications technology leader chose to replace an in-house Web content management system (CMS).
Motorola Solutions specializes in technologies that help public safety and commercial customers that need highly connected teams. When it sold its asset tracking technology business in 2014, Motorola Solutions had an opportunity to redesign and consolidate 170,000 pages across 17 global websites. To accomplish it in only six months, Motorola Solutions chose Adobe Experience Manager (AEM) in Adobe Marketing Cloud.
“Even though we needed a solution that met our short-term website migration goals, we also wanted to standardize on a solution that could scale with our changing needs over time,” says Simon Jones, Director of Marketing Technology at Motorola Solutions. “Adobe Experience Manager simplifies webpage creation and management while supporting the multi-language demands for global websites. Equally important is its integration with other Adobe Marketing Cloud solutions, which we see as supporting our broader and longer-term digital marketing strategies.”
Motorola Solutions also eliminated the need to host the solution on-site by using AEM Managed Services. The cloud hosting helps Motorola Solutions maintain security and 24/7 support for AEM to achieve performance without the capital expenditures for infrastructure. Replacing the old, in-house CMS with AEM Managed Services also made a dramatic improvement in website performance. Pages that used to take up to 40 seconds to load are done in as little as two seconds.
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