The successful launch of GartenXXL, an online specialty store for gardening enthusiasts, illustrates how testing and automated content delivery can drive conversion and sales. Plus Online GmbH, which operates Germany’s GartenXXL.de and Plus.de websites, uses Adobe Experience Manager and Adobe Target, both part of Adobe Marketing Cloud, to continually improve customers’ online experiences.
Bastian Siebers, CEO of Plus Online GmbH, says, “Our already high expectations were exceeded, with all key indicators moving in a positive direction.”
Continuous testing provides the foundation for optimizing online experiences. With Adobe solutions, Plus Online can simply and efficiently make every customer journey unique and personalized.
Check out Plus Online’s full story here.