CES 2010 and beyond

With 2009 winding down, Adobe is taking a breather this week. The Flash Media team is recharging batteries for what I expect will be an up year for the industry.

Several emerging trends and industry initiatives point to increased distribution and consumption of premium video online. The challenge for this year will be to find effective ways to monetize all this great content, be it via subscription, electronic sell-through or advertising.

The upcoming commercial release of Flash Access will help bring some of the highest value content to the Flash platform, including support in Flash Player 10.1 and Adobe AIR 2.0, while also enabling new business models.

Stay tuned for additional details next week. I’ll be at CES, and judging from the number of meetings there seems to be great interest in the product and the overall platform. Then it’s back to Vegas the following week for DECE meetings.

On a more personal note, my New Year’s resolution is to become a better tweeter (you can follow me @florianadobe.) We’ll see if this one fares better than last year’s gym membership.


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