Transforming the Magazine Experience With Wired and AIR

Adobe and Wired magazine just introduced a new digital magazine concept that provides an immersive, interactive content experience for readers as well as innovative possibilities for advertisers. The video above provides an excellent overview of the collaboration and includes interviews with some of the individuals leading this project at both Wired and Adobe.

Adobe AIR was used to develop the prototype of the application unveiled by Chris Anderson (Wired) and Jeremy Clark (Adobe) at the TED conference last week. For additional information on the concept, please see the post by Introducing a New Digital Magazine Experience on Adobe Digital Publishing blog.



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