The Flash Mobile Advantage

A post up about Jeff Smith from Smule and why he won’t ever target Android.

Smith is part of a small but vocal chorus of app developers who say they don’t want to move to Android, even though it is growing quickly. His complaints: He doesn’t like the way the store merchandises its wares, and he doesn’t want to have to create different apps for each handset Android supports.

To me, that helps show the value proposition of Flash on mobile devices. You’re going to have to create custom Flash mobile content for each device. It’s not going to be write once, run everywhere. But you’re not going to have to rewrite an app from scratch and you’ll be able to use the same technologies and tools across multiple platforms which means you can crank out applications faster and make sure they’re higher quality.

As developers get more sophisticated, just like agencies have their own frameworks to give them a head start on the apps they build, you’ll see frameworks that increase the time to market of mobile applications for different sized screens and different functionality. But the key is being able to use the same tools, the same language, and the same platform so that you can easily tweak and write those applications for multiple platforms.

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