Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

[Also posted on Adobe’s Conversations Blog]

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video.  Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

Danny Winokur is the Vice President and General Manager of Interactive Development at Adobe


[UPDATED: 11/15/11 at 6:40 p.m. PT]

Read these related posts from Adobe’s Ben Forta, Thibault Imbert, Lee Brimelow, Pritham Shetty, Mike Chambers, Andrew Shorten and Deepa Subramaniam:

Some Thoughts on Flash and Devices
By Ben Forta

Adobe AIR and Flash Player Team Blog- Focusing
By Thibault Imbert

Flash to Focus on Apps for Mobile
By Lee Brimelow

Adobe Flash for Premium Video
By Pritham Shetty

Flash Professional and the Future
By Mike Chambers

Clarifications on Flash Player for Mobile Browsers, the Flash Platform, and the Future of Flash
By Mike Chambers

Your Questions about Flex (UPDATED: 11/15/11)
By Andrew Shorten & Deepa Subramaniam



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158 thoughts on “Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

  1. Adobe you must say if FLEX is going to die also or you will start thinking about driving it thorward html5 development!

    • @james & @angryfucker – Flex SDK 4.5 supports the development of mobile applications that target, or are packaged with AIR. Mobile applications built with Flex SDK are installed on phone or
      tablet devices and do not rely upon the browser or Flash Player to run; therefore, they are unaffected by this announcement. This news has no impact on the Flash Platform tooling offerings (e.g. Flash Builder) from Adobe.

  2. When wired titles it “Adobe admits Steve Jobs was right: kills Flash for mobile, signaling an end of an era” you will be seeing a lot of Flash & Flex developers jumping ship real soon.

  3. Unbelievable…
    Much like the death of Authorware, Adobe has left the Learning Technology Professional out in the cold. I’ve never seen a corporation be so passive and timid when it comes to defending its products.

    What the hell did you buy Macromedia for?!

    Adobe seems fine with people like me having to rely on their products less and less. In fact they seem completely fine with letting other corporations determine Adobe’s fate and product road map.
    How about you actually dedicate some time and energy into making your products better instead of band-aiding them until you can’t band-aid anymore and have to kill them.
    You had the time and the resources to make things work for Flash, even if it meant a re-write. But instead you silently let others push you into irrelevancy.

    Time to sell my stock.
    So much for defending Adobe, they weren’t even interested in defending themselves…

  4. What should we the Flex developers think about this decision? what is the future of flex?? Are you gonna say something about it?? Do you know that some people has based their future on these platforms???

  5. Ah, if only Steve Jobs were alive today, I’m sure he’d be happy to hear that Adobe agreed with his own thoughts on Flash.

  6. You’ve let us all down Adobe… this is a very sad day for developers everywhere. I don’t think I will follow you anymore. I will no longer attend AdobeMax. You have punched a hole in my heart.

  7. Good for you. Keep making great authoring tools and I don’t care what format they output, I will keep coming back to you for these great tools.

    Actually, I *DO* care what format they output – I want the most compatible format possible. HTML5 is the DISTRIBUTION format of the future – I appreciate Adobe’s difficult decision and trust your tools will remain best in class for another ten years.

  8. Since the iOS NFIB (no flash in browser) we have had to plan around Flash in the browser anyway. Flash and Flash Builder are still great for cross platform mobile APP development. Adobe is concentrating on HCJ (HTML, CSS and JavaScript) for the mobile browser. Here is a post that helps clarify what these two technologies do and discusses the browser / app split with respect to the type of content made: http://danzen.wordpress.com/2011/10/24/flash-and-hcj-html-css-and-javascript/ please share if you find it helpful.

    All in all… I think this has been more of a PR issue than a technological issue. Please, Adobe, incorrect headlines like “Adobe Abandons Flash on Mobile” are really hurting us. You have to be stronger on your message and go after Wired, etc. for slander. That is an incorrect headline.

  9. That had to be a tough decision. Hopefully Adobe will shift their focus from developing platforms back to a focus on developing TOOLS. Don’t tell people what they need, listen to people needs and work to provide solutions.

  10. It is a shame that the real implication of this is the enormous misunderstanding that Flash is immediately doomed everywhere. Clients will begin to more strongly ally away against the advanced and superior capabilities available in the Flash Player on the desktop as well.

    For those of us who develop directly in ActionScript, I’m hoping that Adobe will create a framework to bridge the gap between actionscript semantics and the less evolved JavaScript semantics.

  11. Does this mean that Flash Builder will actually make native apps for Android (like for iOS) or are you sticking with the AIR for Android functionality?

  12. Adobe, if you don’t tell us that FLEX will compile to HTML5, i’m leaving the ship. I’ll move to GWT!!!!!!! DAAAMNN!!!

  13. Thank you Adobe for making the right choice for mobile platforms.

    It takes quite a large degree of courage and honesty to admit that you were wrong for over a year trying to force Flash onto mobile platforms.

    I look forward to what Adobe can do for HTML5 creation on mobile devices.

  14. Thank you Adobe,

    My dedication to the flash platform for over ten years has come to a complete, and abrupt halt. Thank you for supporting and defending your products, and making a stake in the industry, much like Apple and its products. I am in agreement with ‘Defiant Design’, and I long for the days of Macromedia.

    In the wake of your announcement, I say at the next AdobeMax event you ask all flash developers to bring there resumes, so we all burn them at the same time.

    Maybe you can learn from another industry leader … one who put you in your place.

    ‘Innovation distinguishes between a leader and a follower.’

    Way to be a follower!

  15. That’s a bit of a shock. I thought there were many more advantages to Flash than HTML5, no? The mobile market is pretty large and more and more prominent. Seems to indicate that Adobe Flash may be shifting over to HTML5 in the long run, otherwise, why cut out half of the digital market?

    • @P- Flash based apps deliver features and capabilities not yet supported in HTML5 such as 3D graphics or content protection for premium video. Developers are able to deliver high-end entertainment experiences as Flash based apps packaged via AIR on mobile platforms and within the browser on desktops. Adobe sees this as the right time to increase our focus on accelerating the development of HTML for in browser experiences, especially on mobile (phones and tablets), and general purpose apps, while using Flash to drive whatʼs possible in advanced interactive entertainment areas like console-quality gaming and premium video so that it can continue to serve as a blueprint for further work on HTML. Flash developers get the greatest reach by targeting mobile devices with apps packaged with AIR, and that is where we are investing while helping the mobile browsers advance the state of the art of what can be done in a browser. Our new strategy allows us to maintain leadership in web content and give developers the best tools to create content across all platforms.

  16. This is not a good signal for android, which is growing almost exponentially. Android in essence will become the new PC.

    It makes no sense to develop for PC’s but not Android.

  17. Wow, adobe just can’t put a foot right.. I’m in disbelief! This is surely the biggest mistake the company will ever make, so much for seeing 3d content running in browser through Stage3D… so disappointed

    • @Pete- Game developers will be able to bring console-quality games with hardware accelerated 3D graphics to mobile devices as Flash based apps packaged with AIR. On the desktop 3D games can be delivered with Flash within the browser or as a Flash based app via AIR. However, 3D content will not be supported in Flash Player on mobile browsers.

  18. The only solution is to develop using the current version of Flash (IDE) for the current version of the Flash plugin and not upgrade to the next version of Flash until the plugin supports it. I mean, the web lives on backward compatibility. If it looses that (mobile or not) it’s bad for the users. I’m not interested in having all online things as air apps.

    Stopping mobile support for Flash plugin could hurt Flash IDE sales as no developer would want to develop with a technology where they miss a growing number of people just because they use a mobile device. The web should stay the web regardless what device one uses. IOS’ market-share is shrinking.

    HTML5 might be the future, but we should never forget the past.

  19. Some people say they are leaving Flash users and developers in the cold, but actually they are only killing the mobile version, which is mostly only for video playback. Besides, technology in general moves quite quickly.
    You are lucky that you don’t develop on Microsoft’s or Google’s platforms. I’ve been left in the cold in less than 2 years of lifecycle of some of my applications (example: Windows Mobile, Pocket Access, Google Gears and some others)!

  20. You can bet Adobe will drop Flash in the regular browser market next – that is where this is headed. Let’s face it Adobe has been claiming for months and years that they would not drop Flash, now they have so they have lost all credibility. News is already circulating that Microsoft will not support Flash in Windows 8. This sounds like something that Netflix or BofA would do. Funny how Adobe can’t even contradict Jobs claiming that Apple won’t use Flash because it is “proprietary” – unbelievable!

  21. Dear Adobe,

    News of this nature really should have been released in a news conference, not as a blog posting. Normal people (i.e. journalists, bloggers, iOS fanboys) don’t know the difference between the mobile Flash browser plug in, the desktop plug in and AIR (mobile or otherwise). Because there was no warm body to answer questions/clarify things, the Internet is now overflowing with misleading, misinformed articles (e.g. Wired) crowing about how turtlenecked demigod Steve Jobs was right once again and that Flash as a platform is D.O.A.

    As the baby circles the drain with the now ebbing bathwater, it’s past time for you to pick up a phone and get with the damage control.


  22. I was about to start a huge enterprise application in Flex. Should I reconsider? Is Flex going to be a legacy platform in 2-3 years?

    We are in the dark here Adobe…

  23. It amazes me how many people complaining about the end of Flash on mobile devices don’t realize the great things about HTML5 and how Adobe can innovate in that area. Sorry to say to developers that already should know this, but innovation does not stand still. Something better will always come along and you either adapt or you die off clinging to whatever you hold so dear.

  24. You’re so cheeky to:
    1. Close comments in article about dropping flash – that’s very bad and this is drastically not fair.
    2. Post new article about your cloud and price of them (also comments turned off).

    No one will trust you anymore. See you stocks: dropping down and very big volume.

    You dropped flash when it had a chance to grown up. It’s hard to understand who “smart” could make that decision.

  25. Thanks 🙁

    After investing 100K+ in flex and AS3 applications you left us in the cold.

    1. flash is (or was) still the only widely adopted plugin for cross-browser application deployment in webbrowsers
    2. flash is not the problem, it’s the fact that UI are not optimized for mobile (yet)
    3. html5,Css3,JQuery is certainly NOT (yet) a mature environment for all browsers.

    Despite all the good things on good ol’ FLEX (we have great testing results on SDK 4.6!!) we decided to drop the whole Adobe environment and look further.

    I’m sure more people will do

  26. It’s 2011. If you’re building with Flash today you’re doing wrong by your clients and your career.

    Thank you, Apple.

  27. I can’t believe this. Flash isn’t just a media-streaming environment, it’s an application development environment. And one of the biggest benefits to developing Flash application content, sized for mobile devices but still made to run within a mobile browser, is that a developer doesn’t have to bother with the various app markets at all. The reason Apple has been adamantly opposed to Flash isn’t because it runs poorly (Japanese cell phones have been supporting the player for the past 8 years) — it’s because it breaks their absolute control over applications that can run on their phones, since most any application that can be written for iOS can also be written in pure ActionScript.

    Maybe HTML5 is great at media delivery, but that’s not what a lot of your developers create. I’ve spent the last decade writing business applications in ActionScript working with easily with huge data sets in the client that would choke JavaScript. Apple doesn’t want to support the Flash player? Fine. We’ve been more than happy to let our clients know they can access mobile versions of the software they need using Android phones and tablets, through the browser interface they’re accustomed to using.

    I’ve spent the last five years building up a huge application used by some big players in the medical industry, where the entire client side portion of the software is delivered using Flash. After seeing the ActionScript programming language make such great strides in the right direction, release after release ever since Flash 5, it’s a tremendous shock to see that you’re unwilling to fight to carry this technology forward into the brave new world of mobile devices. Android has long been on your side, and sooner or later Apple was going to have to give as it continued to lose market share because of the lack of Flash player capability.

    It’s the Flash technology, and its recent integration into all of your tools, that has propelled many, many of my company’s purchases and my client’s purchases of your development software. That technology has had me hooked as your client since 2001, and I’ve encouraged several companies in America and Japan where I’ve been a programmer to switch to that development environment. Throw that environment under the bus and you’ll lose me. Force me to spend the next five years rewriting the client side application I’ve spent the last five years developing, and I will actively avoid Adobe products in the future — and I’ll encourage every developer I ever meet to do the same.

    It is my most fervent hope that this blog post goes the way of the announcement of the Netflix-Quikster split.

  28. “Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.”

    …but if this will be happening, is it a lot more work to support the browser in those same mobile devices?

    • @ProDesignTools- Developing Flash Player on mobile was a big effort. Browsers have their own battles too and their priorities and own schedules, it is hard to be part of that. Customers will not investigate our solution if our story for standalone apps was not solid (performance, workflow) so we are focusing on this now, through standalone AIR apps.

  29. Glad your “super excited” Adobe. Unfortunately I believe in Macromedia products more that you do.

    You just took us 2 steps back, and it definitely feels like a f*kn slap in the face after 12+ years.

    What client would want to develop a “PC” application with no support on mobile guaranteed.

    Tegra 3 is just about to release with PC like performance and you bastards pull the plug now?

    Shoulda done this SH&T when smart phones were first released. Would of saved allot of time.

    Thanks for nothing…

  30. Viva la Flash is what I say! Flash developers take comfort in the fact that Flash will continue to improve and will be around for a good while longer. Adobe are are feeling the pinch from the economy & need to be seen to be taking an interest in the iPhone device to secure a healthier future client base. Anyway whatever happens Flash will be with us for a very long time… perhaps longer than HTML5! No scare tactics thanks, WERE IN THIS FOR THE LONG HAUL.

  31. I was wordy above, but let me be more concise on one more point:
    Compiled ActionScript with its compile-time error checking vs Interpreted JavaScript with its run-time bug encountering — this is where Flash shines and the entire reason I’ve encouraged development of client-side business web applications using Macromedia/Adobe Flash/Flex/FlashBuilder and ActionScript ever since 2001. That’s what you’re throwing under the bus, and that’s what browser-based web application development hasn’t provided a good alternative for yet.

    By all means, put lots of attention and focus into HTML 5 — I have no doubt of its future importance. But you’re a big company, and you don’t have to put all your eggs in one basket when you’ve got such a fine product in ActionScript that absolutely shines. Please continue to fight for the incorporation of that technology into browser-based web applications.

  32. This is the end of flash. Sure, it’s still kicking, but you gave it a wound that will prove fatal within the next 2 years. Who in their right mind will write a Flash app for the web now? This will kill the ubiquity of Flash, even for the desktop.

    If there is no Flash, why would a developer write an HTML5 website, and then re-write a native AIR app for it? By killing the Flash infrastructure, you have also relegated AIR to a handful of hardcore developers (perhaps you’ll get a few game developers, or perhaps they will just go Unity3D).

    I write enterprise Flash applications (not games or add banners) for the web that also run under AIR on mobile. Kill Flash on the web, and I have no other choice but to find a way to code in HTML5 for both (which will result in a poorer product). And unless you are the only game in town, I won’t be using Adobe tools.

    This is bad strategic decision, and the way it was announced is even worse. You pussyfooted around your support for Flash at Max2011, and now we see why. We simply don’t believe that you believe in Flash. You like AIR because it’s the only tool you have for writing mobile apps, but I’m sure you’ll jump ship if something else comes along. Who are those 750 people who are being dismissed? Likely many of the Flash team.

  33. Flash has been a fantastic product. Where would online games and videos be today without it? This is just natural evolution at work. From the post “HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.” The world chose HTML5 over Flash for the post-PC era.

    Thank you Adobe for all the wonderful years of Flash. I am really looking forward to what you will be doing with HTML5.

  34. Seriously, even the most ardent Adobe supporter must have know in their hearts of hearts that there’s nothing but beancounters and suits in charge at Adobe for many years.

    It’s quite sad watching this teetering behemoth lumber from one PR disaster to another, it’s like Ratners meets HP meets blackberry. It’s only by sheer luck that the world hasn’t come up with an alternative creative suite of software, but there must be many that are emboldened by the smell of blood, drawn in by the sound of every desperate gasp, ready to feast like jackals on the frustrated and disillusioned talent that have been shackled by lame Adobe policy for too long.

  35. This is really a bad bad bad move, bad move. Done yet in a horrible way. I’m staggered.

    Once again you guys messed everything up with the entire Platform. Years have passed since you got chances of building SEO robust approaches for placing the runtime to the semantic web, and your weren’t engaged. Then mobile comes with the needs of being absolutely lightweight, and one more time you’re giving up on this. Seems like you are with broken antennas, you can’t just figure what you HAVE to do. Youtube campaigns telling that dial-disc telephones could run Flash just wouldn’t made it. Work… WORK have to be done.

    For sure Flash is awesome in many many many ways. The one who cant admit it needs help, for sure. But you just can’t sit on lots of processor consuming libraries and wait to the entire hardware world get onto you. People all over the word relies in lightweight technologies, and lets talk frankly… you won’t be big players in the game industry. And now you are talking about multi-platform apps, heh? But have you done the home lesson to lightweight AIR runtime? Hell no.

    I’m not arguing that you 3D/SHADER and next level encryption services have to be light, but right now, AIR is crying to take simple interactions into real realtime responsiveness. Who has doubt on thas please install premium AS3 apps in an iPad… like X, and post back it to me. It runs fast as iThing does?

    Adobe is not a baby corp, you can’t just continue messing all of it, in all the chances that comes into you. Can’t you just realize the core points that have to be improved? Everybody is sleeping? Whats wrong with you guys? Are you really sure you can take CS or somewhat to that new multi-platform, multi-os world? Stop acting silly over and over… fuck!

    Personally, I think it should had been a lot better to sell the company instead, than turning down its image into pit-cliffs, as you have done this time. Photoshop isn’t that colored baby anymore; There are LOTS of HTML/CSS editors doing much more then Adobe has ever made in terms of productivity. Where are your minds on? Wake up! Search out for Coda, or Expresso… among many others, f*.. you guys are slumbering.

    Flash haters have been there since before 1999, and starting now, not just them but even your beloved advocates (like me) will be everywhere claiming out your death. You surely can’t rely anymore on religious evangelists (paid and non-paid) as you have once made. Every pop culture channel is talking about the end of Flash. Right now, my gramma is telling stories about a once called multi-plattform programming language, and children are being driven mad by Facebook, iPods and X-Boxes.

    Ask yourselves: What will be your place in all this mess? After all, who is the chairman running wick all this apocalypse? You can’t be serious.

  36. Sorry, the premium AS3 app I’ve told about is Conqu, by AsFusion LCC. They’ve made a really nice job, but AIR it lags like a turtle. I just can’t imagine exchange ol’Things for an AIR app, I’m sorry.

  37. You can’t support mobile Flash Player, but you can support mobile version of AIR. Are you kidding me?

  38. I’m really okay with ditching the browser support on mobile, although its not good news on some, but I ask you this..
    Why would you abandon that product when you’re this close on ironing out its quirks, e.g less battery usage(since hw acceleration was added)?
    Why would you deny us end users an alternative?
    I myself don’t want to code relentlessly on html5(js/css) just to get that kind web content deployed on mobile, when I can do that easily with as3

  39. Flash represented the only true hope for write-once run anywhere. Without a clear statement of intent on how Flex SDK and FlashBuilder integrate into a cohesive platform strategy going forward, Adobe has no future in the coding business.

    Your management has bungled this by announcing without a clear, well thought out, strategy for the future. To drop Flash on mobile before you had your ducks in a row; before there is a migration path for developers; before the replacement technologies are mature; before alternate tools are ready… is simply short sighted.

    You need to articulate a vision of how FlashBuilder and the Flex SDK can be brought into this HTML5 future that you say you are charting. When developers are looking for a platform on which to base long term strategies, they are looking for commitment from the platform creators. You have been selling this write-once run anywhere marketing line, but now throw in the towel on what many see as THE KEY PLATFORM of the future – Mobile. Flash may very well have stability issues on some platforms, but give it two years and there won’t be a phone out there without a quad-core in it.

    If you want to migrate to HTML5 that is fine, and may even be a better path, but you don’t do it until you are ready. Business cases for development decisions have to be made based on the state of the industry… and today you have made Flash a very tough sell!

    Sometimes in order to chart a course for the future you have to think beyond the horizon.

  40. In the end i think this a good move for Adobe, there are too many flavors of browsers for mobile to keep up. As for the headline, stupid..just stupid..I really hope adobe does not spend too much time on html5 and continues to improve flash. html5 is just going to harken the next dark age of crappy coders. there is never going to be a completely compliant set of browsers for all OS’s that will render html the same, and we will be back to the agony of 1997 where browsers always rendered crap differently and you had to generate different flavors of your website to suite them all…ugh!!!!

  41. I’m have a substantial amount of Adobe stock. I’ll sell them all today convert them to Apple stock.

    Have a nice life.

  42. The mobile version of Flash is absolutely required.
    He wishes continuation of the mobile version development of Flash strongly.
    It is indispensable to continue mobile development of Flash absolutely, when making a Flash platform from now on.

  43. Lots of developers here, all complaining to Adobe about the Flash death. Notice I didn’t say “mobile Flash.” Flash as a whole is in a downward spiral. All you had to do to see this coming 3 years ago was get out from the rock you’ve been under and listen to users and the people who consume your precious content.

    We’re sick on your content requiring a newer or older version of the plugin.

    We’re sick of updating our plugins.

    We’re sick of the fans on our computers ramping up every time a page with Flash on it loads.

    We’re sick of the security issues.

    And personally, I’m sick of developers and designers using Flash as a crutch for the fact that they have no conceptual skills. Flash gives you a way to overcome it with “interactive experiences.”

    I’m here to tell you that the vast majority of the world could care less about your content when it’s not available. So you had better wise-up and figure out how to produce your content without Flash – cause we won’t miss it when it’s gone.

  44. Adobe, this would be a great time to release a free, lite version of Flash Pro with support for targeting AIR on mobile. At least give the platform a chance to get popular. We really do need something better than HTML and JS for cross-platform large application development. But you have to do something big like this to get new developers to join now. Big companies will be scared now, but individual developers might be inspired by a free version of a good tool that allows easy creation of Android and iPhone apps.

  45. Hmm , i think it is really a PR issue. How can flash developpers have faith in your product if you let them feel you are giving up on them ? it just means that the future of flash is not certain , from a developper perspective. And that’s a bad thing. AIR is not an alternative. If you want to provide a real alternative , allow the flash to compile in native code without AIR , for IOS as well as Android , windows phone or Blackberry , and concentrate on the promotion of Actionscript as a common app dev langage , without using the word flash.

    You wont make money with HTML5. You did not invent it and there is nothing serious that can be done in terms of authoring evirronment or IDE , because you’ll still be missing the last HTML5 band wagon.

    You are definetly leting an external technology deciding of the fate of your company.

    There is a reason why developpers chose proprietary plateforms. The reason is trust. If I cant trust a non open source technology( and bet my future on it ) then I wont use that technology , now matter how much that technology is good. MS dropped Silverlight , now developpers cannot trust MS technologies. You are doing exactly the same and it will affect all the products with the name Adobe on it.

  46. This is the worst step taken by Adobe. First Apple slap us now its adobe turn. This step simply prove that Apple is the key player in mobile market and Adobe Engineer are lazy as told by Steve jobs. Go adobe engineer make your body fat and make your brain doll. You adobe engineers are really lazy. If you are thinking about AIR it is nearly use less in mobile market because it never can provide the same performance than that are written in native code. Then why should use AIR if you have sharper weapon that you can do what ever you can.

  47. What about I show you my finger, Adobe. I care nothing about your games for babies or online videos for grandmas. I wrote Flex business applications for companies. DO YOU KNOW how much efforts have us Flex developers made to keep our clients stay with Flex/AS? Now we’re abandoned, we’re doomed, we’re dismissed.
    As I indicated to my colleagues long ago, Adobe should really sell the Flash to some alliance who cares more about business RIA ecosystem. Now it’s still not too late, hey, Adobe, split yourself into two companies: Adobe Tooling and Adobe Flash just like former Motorola. Or I’ll leave Flex, so do many other Flex developers.

  48. Decisively opposed to the development stop plan of the mobile version. Smart phone deployment of Flash is indispensable to future Adobe. Continuation of Flash Player development is wished.

  49. WTH. I just got hired as a Flash Developer. I’ve been using Flash since I was introduced to a PC. This is a saaaad day.

  50. After 10-12 years of dedicating my self to the flash platform. Today I close flash for ever and move on.
    It makes sad and mad but I have to do it!
    There is no more future in flash.


    As for Steve Job’s, I better not say much as my comment will not get published.

  51. Flash has for very long helped to close the big gap of demands the web has put up from the huge expanding from what it originally started out as. This demand is also why new technology is being developed to either close the gap or go ahead. As big of a change it might be for many developers, Adobe is only trying to help expand this. They will offer Aobe applications to develop for these new technologies so you can work in a familiar environment.

    Many of you complain that these technologies like HTML5 and CSS3 are not mature or have great support yet, but the fact is if developers start to use more and more of this now, we will push browser manufacturers to adapt more and more, including 3D and other things without the need of browser plugins. If Adobe also let developers use and make applications using these new technologies it will greatly improve the process of maturing these, and this still in an Adobe environment.

  52. Adobe needs a new CEO. Someone with the guts to come on board and, like Meg Whitman did for HP and their PC division, recognize this as a nonsensical decision and turn it around before it’s too late.

  53. will you release a fp11 for blackberry playbook ?

    if you stop the fp on mobile,please release the same last official version to all devices.

  54. I’m totally confused now! We have invested in Adobe, products and training for ten years now! Have always loved flash and supported your company when it became a target from Apple.

    Now you just coward and ditch it! Don’t you get it, everyone is after Apple and they will crumble, because close minded companies always do. Don’t you guys get it the largest tech companies in the world (Google, Amazon, facebook, Microsoft) hate Apple for there close-mindedness.

    I guess time to move on… bye Adobe

  55. Move on guys, i’m Interactive Flash dev since 2003 – 2006. And it is time to move on. HTML5 rule, just move on. You lose nothing, yet you gain more experience.

  56. I spent last 10 years on adobe (macromedia) flash , but at last
    i see you are releasing us alone !!!
    why ?
    you release 3d in flash very late , and at last this bad news for us!

  57. I don’t care about swf-files or the flash-player. But I love the Flash development software. So I hope, I did not train my Actionscript skills for nothing and that .fla-files can also be published as HTML5 soon.

  58. Thank you adobe!

    Finally, it seems you begin to understand how bad is your flash, this is evident for mobile platforms, battery life, green computing, environment…

    Hoping you will stop from developing for Pcs too, really.

  59. Idiots !

    If you want to discontinue something, do it when you present the next generation alternative.

    Put full force on your HTML5+PhoneGap+jQuery tool, make it splendid and well baked first and than tell the world you don’t think Flash is good for mobile.

    And some more advises.
    Never never release another half-backed product such as Flash-Catalyst (it’s a shame to call it a product)

    Your Edge tool is rusted, slow and FAT! (compared to HTML5) so why bother.

    If you can\t develop the necessary platform buy it now or continue to lose ground.

    really really bad PR.

  60. flash is a great technology, but uses alot of computing power to perform. due to people buying more and more mobile devices rather than desktops, this is flash’es Achilles’ heel. It eats battery too much and makin’ these little devices too hot. Steve Jobs was right! I would like to see ActionScript evolving into a serious full fledged desktop programming language as the basis are great. Don’t kill it !

  61. MULTI-THREADING!!! MULTI-THREADING!!! MULTI-THREADING!!! Where is it guys?? We’ve all been asking for ages when Flash will support multi-threading. Its not even gonna be in Flash Player 12 or AIR 4! So you want to focus on desktop apps? Why would we use AIR when every other frameworks can do the same thing but make use of multi-threading? Flash just isn’t powerful enough. Dual-core and quad-core processors have been around for a while now. Get with the times Adobe. Even HTML 5 supports multi-threading now!

  62. Awesome! Finally some progress in the right direction.

    Eagerly waiting for the death for desktop Flash as well.

  63. Guess what’s next? Since mobile browsing is on the rise this brings in the foreseeable end to Flash in any browser. Thanks so much Adobe for being short sighted and for making e-learning applications that much more difficult to develop. When Director was killed years back, I had Flash to jump into (and we’re talking 1997 here). What the hell is there to replace Flash? And anyone who says HTML5 doesn’t know squat about it. Libraries and schools typically use older browsers on older computers so HTML5 is NOT THE ANSWER.

    Oh and I’d like to thank you in advance for the dumb ass subscription model that’s coming in shortly. Thanks for taking more of my money so I can have the privilege of using your products. If I can’t buy my license outright like we can now, I;m taking my business elsewhere.

  64. Open-Source Flash

    For Adobe it is not a revenue source, only an expense.

    Open-Source Flash

    With Microsoft banning plug-ins, Flash on the desktop will also soon die.

    Open-Source Flash

    Let the user community integrate it into WebKit.

    Open-Source Flash

    Not only will your investment in Flex live on but AIR will be part of a cohesive platorm again.

    Open-Source Flash

    You will regain confidence within the developer community… which is now almost non-existent.

    Open-Source Flash

    In case you missed it I’m using Open-Source as a verb – i.e. a call to action from Adobe!!!

  65. I would just like to add to the long list of people who are not happy with this decision.
    The very first thing I thought of, when I heard the news yesterday, was that; “Why would any web-site want to support two formats to present the same media?”
    I mean, I can understand displaying the same information but in different ways depending on if you are on a mobile platform (making it not so busy and have basic fonts along with consideration for screen size) or not.
    But if I want people to view a video no matter if they are using a mobile device or not, why program that output two different ways?
    If you have to use HTML5 to display the video or (a simple) game, why should the web-site pay the extra money to do it in Flash too?

    I think if you made the better (mobile platform) mouse trap, web-sites would use it even more, and Apple would have to concede.

    …unless you realize that you are not up to the task.
    Which is now the perception.
    “See>! ol’ Steve was right – Flash is garbage.”

    Even though you may be saving money (I guess that is your reasoning) by abandoning mobile devices, in the long term you are hurting yourself.

    I am in I.T. but as far as Flash Player is concerned, I am only a user and I would hate to see such a great product fall into the dust-heap of history instead of being a major player in future technologies.

    Shoot, maybe even develop hardware to sell to smart phone manufacturers that make the devices work a little better over-all, as well as make Flash work better on them too.
    (I don’t seriously expect that, but it is an idea.)

  66. I have a bad bad day reading this.
    How can I trust you anymore Adobe?
    I keep promoting Android Tablets to my friend around and now you say that it can not flash-web anymore?

  67. I’m Flex developer.
    We had a good Flex app which is generating profit for our company.
    We are on the way of finishing another great Flex app.
    And now you Adobe drop a big rock on the road saying that “your app can not run anymore”.
    “Betrayed” is my feeling now.
    In my future career I think I should get away from ‘Adobe’ as far as possible.

  68. I wrote a comment here last night, talking about a large business application used within the medical industry that is complex enough that HTML and JavaScript just won’t work as a legitimate development environment. Several years ago, I put my reputation within the company on the line when I pushed hard to migrate the client-side code to Flex 3 and ActionScript 3. The step has been hugely beneficial for us and for our users, but we’ve got our eyes on mobile browsers (not apps), and we’ve been watching that for a long time. With Android’s mobile browser support for Flash, we’ve finally been able to skirt Apple successfully and see a long-term path for mobile development of our business application architecture.

    This morning, my boss pointed out this announcement from Adobe and said we (read: I) made a mistake three years ago. That stings my professional pride, but what makes me sad is that I agree with him, after spending more than a decade (I started business application development back in the days of Flash 5) making myself a master of the technology and an evangelist for it at the companies I worked for.

    I know Adobe is a design company, but your acquisition of Macromedia brought into it a huge number of business application developers who have long been doing great, profitable things with Flash that are frequently invisible to the outside world because the software we write is used internally in small, medium, and large companies. You devestate our past investment and future plans when you opt for anything less than unwavering advocacy for the cross-browser/cross-platform development technology that Flash represents. Once pre-compiled ActionScript can be run natively within any browser, then and only then can you back off of Flash plugin support for browsers (mobile or otherwise) — but without at least that future migration path clearly laid out on the horizon, it becomes impossible for me to support the decisions within my company (future decisions as well as past ones) to continue client-side development in Flash without a clear commitment to the technology from its owner and developer — Adobe.

    We’re often invisible, but we’re the drivers for software development internal to many companies — likely even within Adobe itself. Don’t sweep our legitimacy, skill sets, and careers out from under us — halting careers is not the kind of thing people will ever forgive.

  69. This is pretty disappointing news. As a Flash developer I had hoped that Adobe would stand behind their products and support their developers. This decision is just downright spineless and defeatist. This announcement will cause developers to abandon the Flash platform and look for other technologies where the company actually stands behind their products.

  70. Adobe killed Flash when it have great chance to grow up. Apple lost his mentor and there was a very big chance to put Flash in all mobile.

  71. i don’t know if i should be mad or disappointed, i been developing all these years in the Flash-Lite Platform for Japanese phonese for years and now this…Abandoning the Flash platform for me is a big no, not only that the environment where is distribute my content is walled gardened but i highly doubt they will allow other type of content that is not Flash…..these is the type of decission that makes us developers look away for an alternative, what alternative do i have when content pushed to i-mode , Ezweb and so on does not allow other things besides flash and in house projects?…

  72. I was a strong supporter of adobe flash, but since i havnt been able to use my laptop without my google chrome and other browsers crash every now and then i have totally hated flash. Its crazy how this has gone on for years and this stupid comapny adobe cannot correct this

  73. Wow, just wow. I’ve seen open source projects managed in a more professional/productive/intelligent way.

    The last time I ever buy anything from Adobe again.

    I hope Adobe files for chapter 11.

  74. Sorry, my English not good, I try to run Flash in MiguelSoft but it says:

    “Please upgrade to Flaps”

    But so no site for to find the plugin.

    Please help to run in MiguelSoft.

  75. That’s a nice troll, Brian, but do you seriously expect anyone to believe you require flash for your medical software that is being used on Android phones?

  76. People are losing their minds, and Mac fanboys are posturing as if Steve Jobs was ‘right’, and they actually ‘won’ something… yet not much has really changed at all… especially for us Flash developers. We only have more tools now, and we’re still using the same exact IDE.

    Adobe, you’ve really bungled this announcement. I wish you guys were more aggressive in honestly educating people (who aren’t developers) about these technologies.

    I’m getting really tired of defending what I do to people who do not understand what wind is… much less which direction it blows.

  77. I rarely comment on technology “events”, but I too am a Flash programmer and have been evangelical about it for years. Now Adobe has slapped me in the face FOR THE SECOND AND LAST TIME. First was dumping Authorware, and now this?!?!?!?

    Since yesterday, I’m actively searching for a NON-ADOBE platform to work in the mobile arena.

    Totally disillusioned and growing more bitter by the moment . . . best of luck to all the others out there that just got hosed, and hope to meet up with ya on the other side . . . Nick Latif

  78. I’m disappointed… I must say that Flash support for Android was one of the good reasons why to buy Android and not iOS. Just because Mac fans has been told by their leader Steve Jobs that Flash is crap, because we don’t have complete control over the applications programmed with it. Apple need control over everything. I dislike Apple products, it’s not because they are bad or the hardware i crappy, both are quite good, but the idea for Android was to create a mobile system, as open as possible, that is what normal people want’s. The more freedom you have the better it is. Yes iOS runs better than Android on most devices, yes some Android phones lags when playing Flash. But we currently see a big increase in mobile device performance. This is the time to really use that performance in Flash… But no? Now we have the performance needed to create great content, then you decide to drop Flash… I’m trying to find out what mental illness the person or group, who came up with the idea to discontinue Flash Development, has!

    Maybe it’s just me… I know this has nothing to do with mobile phones, Flash is actually used in video games like Dead Space and Crysis. This is done with a tool called Scaleform. And why is it Scaleform uses Flash and not HTML 5 (There are properly more to it than this), Flash has ActionScript. ActionScript is used to control the user interface. You have so many options available with ActionScript. The Game Engine controls the ActionScript, and the ActionScript controls the “Flash Movie”. Why create a GUI Render from scrach, when you are capable of using Flash and ActionScript.

    They might drop flash for mobiles, but they can’t drop it for windows. This just makes a big hole in cross-browser support. You will have to either use HTML 5 for everything, or do extra work so your webpage supports both Flash and HTML 5. You could also say, sorry mobile users, Adobe killed “Flash for Mobiles”, so we don’t support mobile device… But no descent programmer would do that. It would properly be Flash for windows and then a simple HTML 5 solution for mobiles.

    That’s just my thoughts… If you asked me, a developer using your applications, I would say, don’t do it, we need Flash. But apparently only “Steve Jobs” have influence on Adobe…

  79. What happens to Flash player for Linux based Thin Terminals running x86 and/or ARM processor? Does that mean Adobe will kill those plans too?

  80. My students and I were discussing this “exciting news” just yesterday, we were all concerned and disapointed about Adobe letting down such an amazing product.. I teach in a major university in Mexico in the Multimedia program, and like many other institutions we are designing our courses based on your technology so your decisions affect not only developers but also many universities and curses around the world.
    I´ve been devoting my efforts as a multimedia developer to improve my skills to provide my clients with the best solution for their needs using Flash, so now I´ve got to shift my team and our efforts to a different platform since Adobe doesn´t have the leadership and the courage to succeed with the full and total introduction of Flash for mobile devices.
    I´m terribly sorry about this news, I guess we are all now missing Macromedia… good bye Adobe..

  81. Adobe please tell us it’s a lie. Someone just post this news for fun because this time you are gonna hurt real bad , losing developers using Flash and Flex. Who will buy your creative suite etc? You are going to lose at least 70% of developers buying your suite. Can someone at the management board please announce this news in public. I still can’t accept this fact that you are slowly killing Flash to death.

    I’m with Adobe but if flash is gone I am gone with all the developers. So what if we don’t have a market for browser flash for apple. I don’t care, it’s their loss. You own the platform, if you don’t have confident to win this battle how can us as developers of the platform change the world together with you. Really disappointed.

  82. This is bad news. I am quite shocked to read this. And still cannot belive it. Adobe, i dont buy the agrument that this is a good choice for the flashplatform… Infact i’m quite sure its not. Sure, flash doesnt run as well on mobile as the desktop version. Thats logical. But atleast it’s there. And to stop development, instead of improving the product gives a VERY wrong signal. And announce it like this?

    Now many people have kind of a panic reaction, and talking about jumping ship, making stupid phrases like “Flash is dead!”. Though technology-wise it might not have a such a big practial impact, the effect of this might be much worse than so! Flash needs its image strengthened now more than ever, and this feels much more the other way. What you are saying is that you will be focusing more on HTML and less on flash, by moving resources more to HTML development. For people who have a passion for the flash platfom, this cannot be seen as a good thing, in any way.

    I do not belive this is what the flash community wants. We dont want to be forced to go back to HTML (be it 4 or 5, it’s still HTML and javascript), because the client wants a product that works on mobile also. We want the true power of the flashplatform!

  83. Adobe has pulled a Netflix with this mishandling of a critical message. The confusion and FUD do not help the flash/AIR platform. Desktop web developers will now retreat from desktop flash. The multiplatform advantage is now diluted. Bad messaging. This was handled poorly.

  84. It seems, that ideological war for Flash with Jobs is over after major rival R.I.P, and only now actually Adobe admits that HTML5 is better than Flash for mobile browsing…

    What is that? Disbelief in your own capabilities?

    Do you remember the slogan of Darkness? – DIVIDE AND RULE!!!

    You can continue to CHANGE the WORLD unifying design and output format for everything!!!

    So let it be Flash for everything as the reliable basis and foundation!!! Аmen!

  85. Hello Adobe, have you forgotten that we can develop website with Flash ?
    So, if I understand you, I have to say to my customers that I will develop for them a Flash website for PC browser and an app of this website for mobile ? Of course not, because a website must be deliver on a browser… So they will buy a Flash website and an HTML website for mobile ? Wrong ! They will only buy an HTML website even if the result won’t be as good as with Flash.

    PS : I’m not 5 years old, I’m very bad in English

  86. probably another example of corporate greed being the key decision maker in this, rather than how viable a solution flash actually is.

    It angers me how flippant you have been with this decision and announcement considering the mass of developers who have choosen to support and invest there livelihoods in your product over the years.

    Sell flash to microsoft if you dont feel your up to the job of keeping it alive.

    After being an adobe fan for some time I for one will now never support another adobe product, and I am sure there are many how feel the same. Lets see where your corporate greed gets you with that in mind!

  87. Sometimes when change is necessary even the best can make mistakes! Based on the feedback it appears Adobe senior management today have no clue how many of the world’s developers and content publishers were planning for and targeting flash technology on mobile devices, or they figure it not relevant to Adobe. Adobe response to Apple on Flash demonstrated how senior management at Adobe have a clear lacking of understanding about how to position and use technology to push forward business. Now through Air Adobe are binding many developers and content publishers to Apps on mobile devices. This means developers and content publishers are at the mercy of the Terms of Service of all App store providers (liking Apples 30% take on all your in App revenues are you?). This is a major shift for many. Add to that if you work in the world of premium content – Today if you’re not convinced or liking Adobe Air, with the lack of HTML5 tooling your development and production costs have just increased in multiples, as has your time to market. Also with technologies like flash now absence on the mobile browser the mobile browser will itself become less valuable simply because HTML5 today cannot support a premium content delivery business model.

  88. When Adobe is going to retire people responsible for this totally wrong decision?
    1. Stocks: -10% and very big volume.
    2. Community doesn’t want to buy future adobe html5 tools since Adobe lost their trust by dropping Flash.
    3. Community know they need to stay away from Adobe as max as possible.

  89. I’m a longtime flash developer and designer. I prefer to read between the lines here. Adobe as been locked out of Apple’s mobile OS for a long time while Apple whines about “standards.” It looks like Adobe has done much to lobby the W3C to integrate much of flash’s functionality into HTML5 via CSS shaders, javascript, etc. We have already seen public betas of tools that translate from Flash to HTML5. Adobe has only announced they are dropping support for the mobile flash browser PLUG-IN. Why? It won’t be needed. We’ll soon be able to display content developed in Flash without needing a plug-in. If Apple wants to block the flash plug-in, let them. The HTML5 door is wide open and Adobe is marching us all in. There’s a bridge to cross yet and new tools yet to be developed, but I’m not panicking. Flash without a plug-in will be an improvement.

  90. Lame! it is a race to the bottom!
    The web is going to become even more “cookie cutter” with designers just using the same recycled JavaScript libraries and WordPress templated sites.

  91. Please clarify this information?
    And what was the purpose of Adobe MAX?
    Flex 4.5 is fantastic and 4.6 held great promise? Yes, the blog said you will support it but the general public opinion is that it no longer matters.
    Have any of you tried actually writing an application using HTML5/jQuery similar to what can be achieved with Flex/AIR? I tried the samples using DW CS5.5 and it flickered on the screen like crazy.
    I think your announcement was poorly considered.
    So why wouldn’t I now abandon Adobe?

  92. Regardless of what your real strategy was going to be, this announcement was a mistake.

    It will hurt you as well as those who are currently invested in Flash. Investors will interpret this in many different ways, all of which undermine the people pushing the platform. It didn’t need to happen.

    Flash was still recognized for its ubiquity despite its absence on iPhone. Now you will melt into the crowd.

    This strategy also fails to recognize anything outside of native apps. Client side virtualization and non-install dynamic systems like Chrome OS will keep growing in popularity.

    HTML5 is simply inadequate for those who care about aesthetics. Canvas can’t even rotate text without it looking terrible.

    Why give up?
    Why not just release it to the Open Source Community instead of letting it rot ?

  93. This has got to be the dumbest decision ever. Flash content has always been superior to HTML content and will continue to be for many years. Flash content can be viewed in any browser and look the same. Flash content was promised to Apple users, as well as Flash developers for Apple devices, and now you’re not only catering to their lies, but you’re also killing the Android market. Why does Flash want to commit suicide? Why should we have to be stuck with CPU intensive HTML5 / Javascript / WebGL hacks that blow out quad core processors to 25% loads? This is DUMB DUMB DUMB.

    Steve Jobs lied, then Steve Jobs died. I guess Adobe would like Flash to be buried with him. I cannot believe for the life of me that Adobe would rely solely on AIR for phone application development. What about Flash mobile websites? Should we just bury those with our Commodore 64s? I used to think that Apple was just a stupid company that charged too much for hardware that isn’t worth it. Now I see that Adobe is just as dumb. As much as I hate Windows, Bill Gates > Steve Jobs + Adobe by infinite proportions at this point. Way to kill Android and IOS. I’m sure they’ll be in the Smithsonian in no time.

  94. Now adobe drops flex:

    adobe doesn’t care what technology is better – AS3 or html5 (JS). They care only about $$$. Developers also are tools…

  95. I personally hope that adobe disappears and gets destroyed by the market.

    We all knew this would happen, but its too early to force everybody goin the html5 way. There are no mature tools, no broad compatibility, no migration tools…

    Adobe cares nothing about that, they only care about money. But i tell you that thousands of customers are taking NOW the wrong decisions by going all the way html5, cause it is still not the moment. Too early. Too bad!! shame on you adobe ceos!!!

    At the end is all responsability of the CEOs, those guys who know nothing about technology, responsability and what is good for everybody!!! They only care about money!!!

    I repeat: We knew this was the way to go, but it should have been a smooth transition, not this way!!!

    Bad years will come!!! back to the 90’s for one tiesucker fault!!!

  96. Well, from what I gathered, Flash is not totally dead as most of the public understood here, it’s all about Flash Player with mobile phone internet browsers, if HTML5 is able to control more interactive components in a web page than flash does it will be more efficient I guess.

    Flash is still a vital component in many multimedia projects especially for computers, the simplest important example that it is used in game development, and its features regarding 2D and 3D graphics are still important at least for personal computers.

  97. Why do I do now Flash site if it will not open on Android. For what????? Flash is dead 🙁

  98. now adobe should open source flash for web usage,
    and improve Flash (the CS tool) for ANIMATORS.

  99. Why do great companies kill their best stuff? I think Adobe has been drinking Apple’s KoolAid too long. Flash is an amazing piece of software, it runs awesome on my LG G2X, and it has a lovely development environment. It is STILL the environment of choice for web games, animations, videos, applications, any sort of interactive websites… pretty much anything on the web that doesn’t just look pretty, but animates smoothly.
    Adobe doesn’t seem to understand what they have with Flash, or how valuable it is as a PLATFORM. People keep talking about HTML5, but because of differences in browser implementations of HTML5 (or for that matter, HTML) the costs to deliver content that works will be MUCH HIGHER for developers! The browsers don’t even all support the same audio or video formats! Furthermore, the performance of Javascript and HTML5 are laughable compared to the same application written in Flash. Compare the HTML5 games out there with the same thing written in Flash. Try it on a single core P4! I dare you!
    For developers, the important things are:
    UBIQUITY: Can your consumers run it? Flash has done a really good job of being on everything, save for Apple’s tantrum.
    CONSISTENCY: Does it run the same on all platforms? Flash is the ONLY thing on the web that works with any consistency. All those HTML websites are held together with strange hacks and tricks in the HTML and CSS code to make them look even close to the same on all browsers. HTML5 promises (already is) more of the same.
    STABILITY: Does it run without crashing? Can you be sure your software will work reliably and not be subject to bugs in the platform? I’ve found Flash to be remarkably stable. Evidently some folks on the Mac have had some trouble. Adobe should have put in more effort there, but the majority of users don’t have trouble with Flash (because they have PCs).
    POWER: Does the environment do everything you want to do? Flash is remarkably full featured. There are always more things one could want, but it is infinitely more full-featured than HTML5. Collision detection, anyone? Proper playback of multi-channel sound? Streaming audio and video? Good luck!
    IDE/EASE OF USE: Flash manages to integrate asset creation, asset management, coding, and timeline sequencing in a fairly reasonable manner. As far as I can Google, there are no HTML 5 tools that even attempt this. Flash’s libraries are generally fairly well thought out and have commands to do the things you need to do. When they went to Actionscript in CS3, coding became much easier. As an old C hack, I’d prefer something a lot more low level, and some bits get a little obtuse, but it generally gives me what I need. HTML 5 is really a bunch of disparate technologies used together. Want vector graphics: SVG. Scripting: Javascript. There is no way to make a single HTML 5 file that you can just run… any application is going to be a soup of files, much like trying to save a web page. Flash will let me export a stand-alone executable that doesn’t even need a browser!
    SECURITY: Flash works really hard to keep things secure, sometimes to the point of preventing me from doing useful things, but if an exploit is found, Adobe patches it up quickly. HTML 5 is only as secure as your particular browser’s implementation of it.

    Now, I think there are many ways that Flash could be improved, certainly. It isn’t perfect… no software is. I can think of a million things Adobe could do with Flash to make it better, more useful. But compared to HTML 5, Flash is simply amazing.

    Hey, Adobe! If you believe so little in Flash, how about you just open-source the whole bloody thing!

  100. Adobe has NO SPINE!

    After contemplating on this PR and looking on ALL the “How to explain this horrible PR ” Fiasco, I came to the conclusion that its really not an issue of technology!

    Its not even an issue of go to market strategy !

    Its a clear problem of Adobe lacking leadership !

    And you know what, we developers dislike organizations with no spine!

    We developers dislike organization with no vision, organizations that can’t appreciated the dedication,time and effort a developer takes to learn a company’s technology.

    We can understand that technology evolve, but they don’t die in a single day! and that what Adobe did.

    If Adobe do not believe in Flash (Even just as a brand) don’t expect us to believe in Adobe !!!

    You could have made a slim new platform that uses AS3 based on totally new libraries that will run perfectly in the browser, keep the Flash brand and keep us developers.

    But when a company is stating that its primary technology is not suitable for mobile BEFORE its presenting ITS OWN next platform, then the company is telling the developer community and the general market that it lacks the vision, courage and leadership to name and create the next best developer platform for the web.

    Hence Adobe have become a FOLLOWER of the market and not a leader.

    We developers to not like to follow a follower!

    Adobe needs courage, vision and strategy .

    3 days of horrible PR and no leadership from any Adobe C-Level management on company road-map.

    Adobe has NO SPINE!

  101. I don’t understand why adobe had to label this entire change this way. Flash is still going to be on the mobile devices!

    It’s just in an AIR package rather than in a web based browser pluggin, which is the best way to go anyway.

    We have all been using flash this way already, developing an AIR app instead of pushing a piece of software out while embedded in an html file.

    Why adobe couldn’t just release some really cool scripts to plug into html that allows a mobile user to detect and get the market app instead of using the flash player to view would have been sufficient.

    handled poorly by communications department, could have been a smooth transition, now everyone is scared!

  102. I knew this was coming and yes you can all bet your *** that adobe will drop all web support, desktop etc. It started with dropping AIR for Linux, now flash player for mobile, next will be flash player for desktop. Adobe is going to try and turn flash into a highly specialized application development framework, focused primarily on games. They’re making a stab at something like the XNA framework from microsoft in an attempt to save flash. Unfortunately this will fail in time as well, because it when it comes to applications, people don’t shop for Flash Developers.

    I was a flash developer for about 6 years and in the last year or two I’ve started learning C++, openGL etc because I realized this was eventually going to happen. Flash is dead, Adobe just can’t fully admit it yet because they’ve suckered too many partners into investing time and effort (and of course money) and in order to avoid their stock crashing huge and getting sued to death, they’re slowly trickling it out. It’s like flash is a dead man a stretcher who hasn’t had a heartbeat for an hour. They keep wamming him with the paddles and telling everyone NO LOOK WE’RE GONNA TRY THIS IT’LL BE OKAY, but they’re fooling themselves and sadly all those who have invested money and their very lives (by way of commitment to their career) into this failed piece of software.

    I used to blame the developers at adobe, just thought they were really bad developers. But I don’t think that anymore. I watched a series of “behind the scenes” videos about how Stage3D came to flash. The man who developed it came up with it quite some time ago, and he was largely ignored in the adobe office and it wasn’t until some empty suit realized he could use it as an attempt to save the platform that it was finally integrated into Flash. Suddenly the smart developer with the great idea that was so needed 4-5 years ago is now the companies best friend, and his code gets pushed to live.

    Poor leadership killed Flash. The empty suits running a highly technical company ruined Flash. I feel sorry for my (formerly) fellow AS3 developers who are just now realizing that their entire career is over.

  103. Why do great companies kill their best stuff? I think Adobe has been drinking Apple’s KoolAid too long. Flash is an amazing piece of software, it runs awesome on my LG G2X, and it has a lovely development environment. It is STILL the environment of choice for web games, animations, videos, applications, any sort of interactive websites… pretty much anything on the web that doesn’t just look pretty, but animates smoothly.

  104. I do not think this is the right time to take such a hard decision. You might have to wait and see how HTML5 works and then slowly take such a decision.


    What this article explains is an up to date survey by market research firm Gartner that is an undeniable proof that Android is killing Apple.

    Android took over in less < 1 year which is a remarkable achievement. What this means is that in 2-3 years with Amazon fire and other tablets the iOS is going to have less < 5% of the entire market. iOS will become irrelevant.

    So Adobe, do the math. Stick to Flash on mobile and in the long run it will run in 95% of the smartphone and tablets (i.e.: Android) and you will get the same consistent device / PC penetration that you and us want. So please stop letting iOS govern your marketing calls. And while I know how Adobe loves Apple products, Apple is going to be an insignificant market share in 2-3 years, the numbers speak for themselves.

    Apple simply cannot compete with dozens of manufacturers like Samsung and Google, HTC and LG, Sony and Motorola all coming out with new products, all lowering prices and adding more features to compete against themselves and the one who will end up loosing and not being able to compete is, you guessed it, Apple.

    I know it's hard to see it now since Apple was so strong just a year ago, but math doesn't lie, look at the numbers. iPad and iPhone are going to loose all momentum in 2-3 years. In 2-3 years you will ask a 15 year old about an iPad and he will say i What? It's history repeating it'self all over with PC vs Mac; simple as that!!!

    So sure, Steve Jobs was right, we are in the post PC era, and sure maybe Apple kicked it off… but they had their time to shine… it's over because there is no room for pricey, nitch products which is what the iOS will become in 1 year; and will be insignificant in 2-3 years.

    So Adobe, please reconsider your moves on mobile as you can have the ambiguity of Flash everywhere, just run through it for another year and iOS is out.

    Guaranteed !!!.

  106. Are their concrete solutions or even plans to provide answers to the audio and video codec/format minefield that currently exists in the HTML5 spec?

    What solution is envisaged for delivering premium content to HTML5 web apps? HTML5 currently has no internal mechanism for securing premium content.

    I’m curious… Could Adobe provide some insight in terms of expectations when it comes to converting existing flash content to HTML5? In Adobe’s transition planning were assessments made regarding how much of today’s flash content is expected to be converted to HTML5 and how much will simply over time be lost?

    Stephen Bennett
    Web Audio Visual Engineering

  107. Will Adobe continue to develop the desktop browser Flash plug-in after Windows 8 is released? What is the roadmap for the desktop browser plug-in?

    • @Aaron- Adobeʼs plan is to continue supporting Flash Player for browsing on desktops going forward with Windows 8 on X86 only. Adobe plans to continue to support Apple Mac OS X and Safari; Google Chrome Browser for Mac OS X, Microsoft Windows and Intel-based Chrome OS; Microsoft Intel based Windows and desktop Internet Explorer; and cooperate with other third-party browser providers such as Mozilla and Opera.

  108. S M A R T choice..
    B A D decision..
    it’s all will only make you destroy yourself, Adobe..

  109. You can dress it up anyway you want but this is the beginning of the end for Flash. The trickle away from flash based products will now become a flood, not because it’s the logical thing to do but because you have given too many people the excuse they have been looking for. To say that Adobe has shot it’s self in the foot is an understatement, as far as Flash is concerned it just cut it’s self off at the knees.

  110. Seems to me that this is a Knee Jerk reaction. You should probably rethink your decision to do this since Flash has always (well since you destroyed Macromedia) been a key offering in your portfolio.

  111. Flash is still the best on everything. Just because there’s a new challenger coming in, doesn’t mean Adobe has to give up that easily. For me, the stable ActionScript and its capability to maintain browser consistency has a great impact when it comes to dynamic businesses nowadays. What Adobe can do is maintain those two but this time, instead of just using their own Flash Player, why not leverage HTML5 as its new Flash Player? Just add in some features that HTML5 can’t do, which a typical Flash Player can, and that’s it. I know the genius guys and gals in Adobe can figure these out. Steve says there’s a lot of security holes in Flash technology? It figures –that’s because almost all of us are using Flash these days.

  112. I’m just saying something, if you leave the development of Flash Player for mobile devices, will be the beginning of the end for Flash in General, and then Adobe, Flash is a very important part of Adobe, when Flash dies, Adobe will lose much ground, is the worst time to do so, because in many ways surpasses Flash HTML5 -.- ”

    If Adobe HTML development aid, is helping its competitors, it’s stupid -.- ”
    Solo te digo algo, si abandonas el desarrollo de Flash Player para dispositivos moviles, sera el comienzo del fin para Flash en General, y luego de Adobe, Flash es una parte muy importante de Adobe, si Flash muere, Adobe perdera mucho terreno, Es el peor momento para hacerlo, ya que Flash supera en muchas cosas a HTML5 -.-”

    Si Adobe ayuda al desarrollo de HTML, esta ayudando a sus competidores, es algo estupido -.-“

  113. Please note that Google and other major technology players are for advancing HTML5.

    Google is also leading a WebM Open Project to promote WebM thast consists of VP8 video codec and audio streams.

    The Mozilla, Opera, Google Chrome, Adobe, and many others below have to say about the importance of WebM to the future of web video.

    AMD – ARM – Brightcove – Broadcom – Collabora – Digital Rapids – Encoding.com – Grab Networks – iLinc – INLET – Kaltura – Logitech – MIPS – Nvidia – Ooyala – Qualcomm – Skype – Sorenson – Telestream – Texas Instruments – Verisilicon – ViewCast – Wildform

    More at: http://www.webmproject.org/about/faq/

  114. I don’t have the slightest idea why Adobe would drop mobile support for flash. Now there is really no reason to buy an android anymore if. Everything is going to be html5. And by the way, HTML is the slowest way to get anything done. You guys make a program that converts flash to HTML, and the flash is fine but the HTML is super slow and sometimes doesn’t even work. And I know that you guys are sending you flash division to India so some Punjabies can go mess up you code, so it might actually be better to keep the mobile flash the way it is. But even better than that would be keeping the jobs in the USA and not helping to producing a slow unreliable product.

  115. Actionscript and Flash are just so much more robust than anything I can do with Javascript and HTML 5. For my last development project, I went the Javascript/jQuery route, and development time was much greater, and the product just doesn’t have the fluid beauty that I would get with Flash. Adobe, you let us down.

  116. I cannot believe that Adobe announced this in a blog. I heard it through the grapevine a few weeks ago and finally found the source. This announcement has put an end to Flash, as well as many people’s careers. Adobe, do you really think that any of us designers or developers will have any faith in your future products?

    The web has become flat and boring. And, you are now a big contributer to the dullness that is taking over.

  117. First off, many CAREERS in web development started thanks to Flash. Macromedia developed an application so amazing and user-friendly it completely change web development during the late 90’s and 00’s. Now “ADOBE” throws in the towel thanks to STEVE JOBS bitter feeling towards Adobe…Since Adobe did not build a Photoshop and Premiere like application exclusively for Apple. Steve Jobs felt bitter and angry towards Adobe and he decided to spend his last days fighting ADOBE. If ADOBE did build, the exclusive Apple photo and video editing software Steve would have any problems with Flash. HTML5 is a joke, there is no fully compatible language for all browsers…Flash however did this. Lastly, I don’t see the point for developing web for smartphones and tablets it we have to dumb down everything we build.

  118. This makes no sense. I guess I have to drink the horribly dysfunctional HTML5 cool-aid along with everyone else.
    The whole point to flash was its ubiquity. HTML5 forces me to make 5 versions of everything when flash worked everywhere (prior to iPad). Open source? Who cares!! Open source is great to the W3C so they can pat themselves on the back and feel good and sleep at night but down here in the real world it is going to sink me. I am a small business and where I once could develop elegant solutions very quickly now I am stuck crawling at a snail’s pace with this outdated-open-source crap language, HTML5.

  119. personally I am discontinuing flash content, its not mobile. security is not practical in a public place. like posting pictures in a museum.

  120. I’m a little confused. I hear Flash support for mobile is going the way of the dodo, but this looks like it isn’t. As for HTML5, that’s grand, but Microsoft is holding it back by refusing to make IE9 for anything but Win 7. The problem is, Half of users, especially institutional ones, are still using Win XP, especially during a recession when they see no reason to spend a bundle to upgrade just for glitz. So your wonderful HTML5 won’t be viewable in about half of mainstream desktops.

    I’m just not sure what to study. HTML5 and forget the half of users using Win XP. or Flash, which Adobe seems to be abdoning. Which is it? It’s a mess.

  121. Well, let’s see. Jobs wanted to destroy both Google and Flash – two wonderful web staples. And his company is still working at it with more and more frivolous lawsuits. Good riddance to him

    I think Adobe should stop listening to his ghost. I’ve spent a lot of time learning Flash, and HTML5 is simply not ready for prime time since Msoft is holding its adoption back by only allowing it on Win 7 IE.

  122. I guess I wasted a ton of time learning Flash. As for HTML 5, we’re talking a Lot typing-intensive low level coding, when Flash just let you drag things around. Booooo! You have to bend over backward to draw a friggin’ circle. This is really going in reverse.

    Unless Flash 6 allows you to do animations as good and as simply in HTML5 that are now done in Flash, but also keeps a flash fallback for all those Win XP browsers that won’t do HTML 5.

    Can we say New Coke, anyone?

  123. Now that Adobe has kicked Flash to the curb, to satisfy Steve’s ghost, I guess the only worse move would be to sell the company to Microsoft ;’)

  124. Flash as a product still has many, many years in it – as long as there is a single platform that allows us to develop animation and RIAs using one codebase and publish – with minimal effort – to multiple devices or different languages (where relevant) then I will remain happy.

    It would be good, for example, to be able to create Flash Video and when publishing it will automatically create the right markup for HTML5 alternative content.