Primetime Simulcast Helps Bridge TV and Digital Ads

We all sense it, and the numbers support it. By the end of 2014, 200MM U.S. Internet users (76%) will regularly watch video online (source: eMarketer). Further, the number of mobile videos viewed by consumers has already grown at an impressive clip in the last year, and is forecasted to increase 160% in 2012 (source: Nielsen).

Audiences are increasingly viewing TV content on more devices, but broadcasters and network operators are challenged to evolve their business models fast enough. Media company customers tell us every day about their frustrations attempting to deliver and monetize content through IP-connected devices. Device fragmentation, multiple streaming protocols, different encryption methods, difficulty in inserting mid-stream ads, and the need to build players for multiple devices all contribute to higher-than necessary operating costs and a poor viewing experience for video audiences.

Today, in an industry-first, we announced Primetime Simulcast as a new advancement to Project Primetime. As media companies broadcast their linear content, Primetime Simulcast provides a single end-to-end workflow that enables them to simultaneously deliver that same content to connected devices everywhere while seamlessly replacing ads in the broadcast stream with dynamically inserted ads across desktop, iOS, and Android platforms. With this announcement, we also unveiled Adobe Media Server 5 and Adobe Access 4 to give media companies a single video publishing and DRM workflow that reaches 98 percent of desktops and all iOS, Android and connected TV devices. In addition, Adobe unveiled the next version of Adobe Auditude to more easily insert and measure online video ads.

As media companies deliver on the multi-screen promise to their audiences, Adobe is proud to help them increase revenue and decrease operating costs so that they can build effective businesses in digital video and improve the viewer experience. To explain Primetime Simulcast further, Ashley Still, director of product management at Adobe, walks you through the latest move forward for Project Primetime and demonstrates how these improvements allow media companies to advance professional video for publishers, advertisers and consumers.

If you’re at the Cable Show and want to see a live demo of Project Primetime or HLS Streaming with Adobe Media Server 5 and Access 4, stop by and see us at Elemental’s booth #2253.

China Tour Shows Enthusiasm for Adobe Gaming

Web games are hugely popular in China, and the vast majority of these games are Flash technology-based. According to Analysys International, the 2012 web game market will reach $1.2 billion USD with a growth of 50.13% compared to $830 million USD in 2011. With such a big market opportunity, China’s game development community is also asking itself a number of questions: how to improve gaming R & D, marketing and operations? What is the latest technology and how can it be used to attract new players and improve retention? What are the new trends for browser-based games?

Starting in mid-April, Adobe’s China evangelist team hosted the Flash Gaming Tour in Beijing (April 14), Shanghai (April 22) and Guangzhou (May 10). Almost 1000 developers, designers, operators, students, and teachers attended, representing over 400 gaming companies and 14 partners, including HP, Sohu, Baidu, China Joy, Epic Games, Gamegoo, Shanghai Terminus, Joyegame in Guangzhou, and Chongqing JinTian. Showcasing the latest developments in Stage 3D MMO game development in China, as well as peeks at future developments, the event also introduced Flash Player Premium Features to a gaming audience in China.

Among those new Stage 3D games, “The King of Fighter,” developed by SNGO networking entertainment design, is quite stunning. This game is based on A3D, a Stage 3D game engine independently developed by SNGO. The live demonstration at the SNGO booth, highlighting the 3D effects within the game (including light effects, normal maps, and motion blur, and air twist) became a hot topic among the developers at the event. The game scenes are beautifully rendered in real time with exquisite details and smooth performance, including an Indian Buddhist temple, the ancient city of Suzhou, and European cathedrals, along with Xbox-style fight action, like strokes, kill, and slash. The game is expected to be available as a public beta sometime in June.

The positive feedback during the tour was fantastic, and I was excited to hear many developers state that they believe Adobe Stage 3D technology will bring a needed revolution to web-based games. I’m looking forward to 2012 as the year of 3D Flash web games in China, and to seeing more games like “The King of Fighter” taking advantage of this technology to deliver great gameplay.

*Gary Zhu is an Adobe Gaming Evangelist based in China.

Idle Worship Brings Art and Engineering to Social Gaming

After a recent sabbatical, I returned to find that Idle Worship, the social “god” game which was recently profiled here in a Q&A with Jeffery Hyman, CEO of Idle Games, has changed expectations for social gameplay, enjoying success and attracting more than 400,000 players with a whimsical combination of blessings and curses. In an interesting twist, Idle Worship’s success has also prompted some discussion about people’s fundamental inclination to do good or not :).

We’re highlighting Idle Games in an Adobe customer success story that describes in depth how Idle Worship was built from the ground up with Adobe Gaming technologies. Creative Suite Master Collection provided the tools for the game creators to create the characters, while Flash allowed the team to infuse the impressive artwork with engaging animations. The game challenges players to rule their island however they see fit, while deep integration with social media allows players to gather fans, followers and friends as they play.

Idle Worship’s growing global audience is a testament to its playability and impressive engagement – on average, daily usage is an hour. Check out how Idle Games built its success and visit http://gaming.adobe.com/ for more tips, tricks and a fabulous showcase of great games. Enjoy!