Today there are different video formats to target various platforms, which invariably lead to increased storage and delivery costs, redundant workflows, and reduced scale due to caching inefficiencies. Complex workflows boost operating costs, which can prevent reaching all potential users.
For example, if it’s required to deploy four DRMs, three streaming protocols, three ad insertion technologies to reach all devices and users, and the video playback itself on the devices is not consistent due to fragmentation, it can become too expensive to deploy and maintain. The compromise is to settle on a subset of devices, which will limit your reach.
Adobe Primetime, now generally available, is committed to helping programmers and distributors reach, monetize and activate audiences across screens. This is due to having a single publishing, protocol, DRM, CVAA-compliant closed captioning, and ad workflow to reach all users across all major devices.
To simplify delivery workflows, we are enhancing our protocol support with Adobe Primetime:
- Adobe Primetime Player will support HTTP Live Streaming (HLS), in addition to the existing HTTP Dynamic Streaming (HDS) on the desktop
- HLS will be available on all Adobe Primetime Player mobile platforms
- Support of MPEG-Dash in the future
All platforms and protocols support all Adobe Primetime Player features, including:
- Seamless Ad Insertion
- Digital rights management (DRM)
- Communications and Video Accessibility Act (CVAA) compliant closed captioning
- Enhanced video analytics
Desktops / Android
Desktops and Android devices will both include a full HLS (v4) video stack. It will specifically address the video playback fragmentation challenges on Android with its low-level integration, and provide high-quality video playback on all Android 2.3 and 4.x devices with the Adobe Primetime Player.
Adobe Primetime uses the native HLS video stack on iOS. Adobe Primetime DRM and Ad Insertion are fully compliant with Apple’s video guidelines.
Future mobile and digital home support will offer all Adobe Primetime features, and can be targeted with a single publishing workflow.
We are very excited to help simplify the publishing workflow with Adobe Primetime, and provide the best possible reach and user experience for the next generation of online video content.