Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.
Adobe will offer Flash Player 10.2 pre-installed on some tablets and as an OTA download on others within a few weeks of Android 3 (Honeycomb) devices becoming available, the first of which is expected to be the Motorola Xoom.
We are excited about the progress we’ve made optimizing Flash for tablets, alongside partners including Motorola, and expect our momentum to continue. As we announced last week, over 20 million smartphones were shipped or upgraded with Flash Player in 2010 and over 150,000 consumers on the Android Market are rating it 4.5 out of 5 stars. We have raised our estimates for 2011 and expect to see Flash installed on over 132 million devices by the end of this year. Consumers are clearly asking for Flash support on tablet devices and the good news is that they won’t have to wait long. We are aware of over 50 tablets that will ship in 2011 supporting a full web experience (including Flash support) and Xoom users will be among the first to enjoy this benefit.
**UPDATE (3/18/11): We’re happy to announce that Flash Player 10.2 is now available for download on Android Market. To see if your device is certified for Flash Player 10.2, go to http://www.adobe.com/go/cd1. Note that this is a production GA (General Availability) release for Android 2.2 (“Froyo”) and 2.3 (“Gingerbread”) devices and an initial beta release for Android 3.0.1+ (“Honeycomb”) tablets that include Google’s system update (from 3.0 to 3.0.1).
We’ve been collaborating closely with Google and the beta of Flash Player 10.2 for Android 3.0.1+ is an exciting release offering a full web browsing experience, including video, games and other interactive content, to the latest Android tablets. A production GA version of Flash Player 10.2 for Android 3.0.1+ is expected in the coming weeks.
For more details about Flash Player 10.2 performance enhancements, features and capabilities, please check out the Flash Player Team Blog post.
While the momentum has been astonishing, there are still some questions on how Flash Player is performing on mobile devices. Tim Siglin, an editor at Streaming Media and co-founder of Transitions, Inc., wanted to find out for himself and published his findings in his whitepaper Performance or Penalty – Assessing Flash Player 10.1 Impact on Android Handsets. It is an in-depth look at the performance of Flash Player on a number of mobile devices, and the results may surprise you. Key highlights from the whitepaper include:
For the vast majority of video content delivered for Flash Player on mobile devices, performance is equivalent to the full frame rate experience on desktop. This is a huge improvement vs. video played back on previous devices.
The most significant factors impacting mobile battery life for video playback, for both Flash Player and the native device player, is appropriate video encoding and optimization.
There is minimal, if any, impact on mobile device battery life with Flash Player, even with multiple apps running.
All web content, running in Flash Player or not, consume battery power at consistent rates over WiFi in the native browser.
GPS, 3G and other resources on a phone consume more power than Flash Player, including when highly interactive content is viewed.
Flash Player 10.1 performance was 350% better than equivalent content in HTML, running an average of 24 frames per second for Flash Player 10.1 and 7 fps for HTML.
These initial findings support the positive feedback we have seen from users on Android Market where there have been over 6M downloads, 150K ratings resulting in a 4.5 out of 5.0 stars for Flash Player. Here are a few additional new devices that were announced yesterday at Mobile World Congress that are supporting the Flash Platform runtimes:
Over 20 million smartphones were shipped or upgraded with Flash Player 10.1 on more than 35 certified devices in the first six months following the launch.
With more than 6 million downloads to date and more than 150,000 users giving it a 4.5-out-of-5 star rating, Flash Player is one of the top free apps on the Android Market.
Also, Flash Player 10.2 is now available for Mac, Windows and Linux users with several performance enhancements. The biggest feature of this release is support for Stage Video, which offers much improved video performance by optimizing hardware acceleration on desktops, mobile devices and TVs. Test results show up to 80 percent CPU savings when playing back video in 1080p on Windows and Mac OS—and existing H.264 video content on the Web will benefit from Stage Video without any changes to the content. Stage Video support for mobile devices will be available on Android 3.0 “Honeycomb” and BlackBerry Tablet OS.
Check out the post from Google’s Webmaster Central blog for a progress report on Google’s indexing of Flash content. According to Google, their work has enabled them “to index all kinds of textual content in SWF files, from Flash buttons and menus to self-contained Flash technology based websites.” Recent work by Google and Adobe adds a new library with features supported by Flash Player 10.1 and video indexing has further improved. More updates on the Google blog, and a few suggestions for designers and developers to ensure their content for Flash Player is “find-able.”
As you may have read in a blog post last week from Ben Forta on the MAX blog, on Day 2 of this year’s MAX, on the community pavilion stage, we’ll be hosting a game show that pits 4 experts from the greater Flash community against 4 Adobe Flash evangelists. We’re calling the game “Are You Smarter than a Flash Evangelist?” and right now we’re taking your questions (and answers) to make this a quality, “infotaining” event. Got a Q/A that will flummox our contestants? Send it to us: email@example.com. Can be multiple choice, single answer, techy or not so techy. The more the better.
SO WHEN IS THE GAME?
Tues Oct 26 at 4.30pm PT – MAX Pavilion stage, LACC
WHAT’S THE ACTUAL GAME?
4 rounds of questions – the 4th round will be Family Feud style survey question which we’ll also want your input on, stay tuned for a link! – and then a final Lightning Round of Q/As.
WHAT WILL THEY WIN?
A mug. Probably a beer. Lots of bragging rights.
At a big launch event in NYC, Samsung introduced the Galaxy Tab to the U.S. market today. With support for Flash Player 10.1, the tablet allows users to experience thousands of sites with rich Flash based applications and content including games, animations, visualizations, ecommerce, video, music and more. Watching tech news on CNET.com, playing games on Kongregate, checking the interactive finance chart of your stocks on Google Finance or listen to BBC news, it’s easy and seamless on the Galaxy Tab. The device is one of the first Android based tablets that will ship with full Flash support. Have a look at a brief demo video with one of our evangelists:
We are seeing many more tablets and smartphones going through our certification progress, so stay tuned for more great things to be unveiled over the next weeks and months including more developer news at MAX, our worldwide developer conference, on Oct 25. Exciting times!
On September 10, 2010, join Adobe’s Kevin Towes (sr product mgr) and Dan Rayburn from Streaming Media for a Q&A session about the future roadmap of Flash Media Server. The web seminar starts at 11:00 a.m. PT (2:00 p.m. ET), and all attendees can enter to win a copy of Creative Suite 5 Production Premium. Register Here.
“In Silicon Valley, hot job categories come and go as different technologies shift in and out of favor. The latest example: Flash engineers.” Writer Pui-Wing Tam says that start-ups, such as online gaming companies – are looking for Flash developers who are creative and can code. (That’s you, right?) The Flash developer cited in the piece said, “I make 150% more than three years ago.”
Here are some resources to help you hone your skills:
We are pleased to announce that Flash Player 10.1 is now generally available for download on the Android Market for Google™ Nexus One™ phones. Flash Player 10.1 for Android (2.2) is now generally available as of August 16; we had previously released Flash Player 10.1 to partners in June 2010. We expect additional Android devices like the HTC Incredible, Samsung Galaxy S, Motorola Milestone, Droid X, Droid by Motorola, Dell Streak and other mobile platforms to get Flash Player 10.1 over the next few weeks and months. Upgrade paths for devices in market today depend on the specific device, manufacturer, operator and the region. In addition to Android, mobile platforms including webOS, BlackBerry, MeeGo, LiMo, a future version of Windows Phone 7 and others will deliver support for Flash Player 10.1 over the coming months. Many of the new devices are expected to come pre-installed with full Flash.
Android phones available now which support Flash Player 10.1 include:
Google™ Nexus One™ — Download from Android Market.
HTC Evo™ 4G — Included with the Android 2.2 update from HTC.
HTC Desire — Included with the Android 2.2 update from HTC.
DROID 2 by Motorola — Devices ship with Flash Player 10.1 preinstalled.
Adobe Flash Builder for Force.com is now available! The new offering integrates the Flash Platform with Force.com (from salesforce.com) to bring the richness of the consumer Web to enterprise cloud applications. This jointly developed IDE provides a single, powerful tool for building cloud-based RIAs, which can easily be deployed to end users through the browser using Adobe Flash Player or directly to the desktop via Adobe AIR. Developers can use Adobe Flash Builder for Force.com to extend or enhance existing salesforce CRM implementations and custom-built Force.com applications, or build entirely new applications to meet any demanding business need.