In addition to our Project Primetime announcements introducing Adobe MediaWeaver and the Primetime Media Player SDK, we are excited to unveil deep integrations between our analytics and advertising solutions. As the benefits of Adobe’s acquisitions and integration with internal development become apparent, video publishers, for the first time, can combine content and ad analytics, enabling comprehensive analyses of revenue opportunities and optimization of ad policies in order to improve audience engagement with content and ads.
By combining content analytics from Adobe SiteCatalyst and revenue analytics from Adobe Auditude, we break down the legacy silos and empower ad inventory managers and revenue executives to make the most profitable ad decisions for their campaigns. Available as an “out-of-the box” solution, SiteCatalyst content analytics are used to automatically create audience segments in Adobe AudienceManager, our data management platform. Then, with the integration of AudienceManager and Auditude, Adobe’s ad serving technology, these segments are automatically available in Auditude, and can be used to serve ads accordingly. Use cases include enhanced audience segment targeting or the ability to optimize your ad load/experience to find that optimal balance between content and ads. This increased insight and customization of the ad experience aids in maximizing the value of video content.
Project Primetime is innovating quickly because the media landscape is evolving at a blistering pace. Creating an immersive viewing experience like that of broadcast TV with finer-grained targeted appropriate to a given audience has long been a goal of premium video publishers. That future is now here, and these integrations represent a unique combination for the industry, especially when combined with the recent updated release of the Auditude platform, which includes new forecasting algorithms and real-time availability queries.
Adobe teams have been working hard to innovate around new tools for HTML5 and the Flash Platform. We truly believe that it’s important for the web to have a driving force for innovation and consistent playback of rich content across platforms and browsers regardless of what codecs are used – H.264, VP8, VP6, Sorensen, AAC or others.
We see several key opportunities for the Flash Platform that are not fully enabled by standards and other formats available today: Rich, casual games; premium video with content protection and video enhancements like overlays and other effects; rich Internet applications in enterprises and on the web with data-driven features; and digital publishing.
Following the release of AIR 2.6 for Android and last week’s Incubator release of the new “Molehill” 3D GPU accelerated APIs at the Game Developer Conference, Adobe today released a beta version of Flash Player 10.3 for Windows, Mac, and Linux. Flash Player 10.3 provides key features to developers, content publishers and end-users. And we expect to bring them to mobile devices in the future. Try them out and let us know what you think.
Media Measurement – Measuring video just got easier. With Flash Player 10.3 and Adobe® SiteCatalyst®, developers can implement video analytics with as little as two lines of code for the first time. Web analytics solutions can use a new set of open APIs to easily implement consistent video analytics irrespective of implementation or delivery protocol. Media Measurement for Flash allows companies to get real-time, aggregated reporting of channels driving viewers to videos, what the audience reach is, and how much video is played.
Acoustic Echo Cancellation – Flash Player 10.3 enables developers to create real-time online collaboration experiences with high-quality audio, such as telephony, in-game voice chat, and group conferencing applications. Developers can take advantage of acoustic echo cancellation, noise suppression, voice activity detection, and automatic compensation for various microphone input levels. End users will be able to experience higher quality audio facilitating smoother conversation flow, without using a headset.
Integration with browser privacy controls for managing local storage – Users will have a simpler way to clear local storage from the browser settings interface – similar to how users clear their browser cookies today. Flash Player 10.3 integrates control of local storage with the browser’s privacy settings in Mozilla Firefox 4, Microsoft Internet Explorer 8 and higher, and future releases of Apple Safari and Google Chrome. Also see a related post by Emmy Huang in January.
Native Control Panel – Flash Player 10.3 provides users with streamlined controls for managing their Flash Player privacy, security and storage settings. Windows, Mac, and Linux users can access the Flash Player Settings Manager directly from the Control Panels or System Preferences on their computers.
Auto-Update Notification for Mac OS – Flash Player 10.3 supports automatic notification of software updates on Mac OS, making it easier for Mac users to stay current with new capabilities in the latest version of Flash Player.
To download the beta release of Flash Player 10.3, visit Adobe Labs. We look forward to hearing your feedback, which will help us make Flash Player better for you.
P.S. For a preview release of Flash Player with 64-bit support, please check out Adobe Flash Player “Square” for developers on Adobe Labs.