Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Primetime today, we’re thrilled to introduce a beta of the Primetime Media Player. At the core of Primetime, this is the industry’s first technology enabling TV content owners and distributors to reach the broadest audience while immediately monetizing online video experiences through seamless ad insertion and analytics. We’re taking several Adobe video technologies and putting them under a single framework to provide a SDK for video content playback on Mac OS and Windows, plus native iOS and Android apps.

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  In short, it just feels like TV.  Consumers will also enjoy greater control over their content experience with support for closed captioning and multiple audio tracks (e.g. Spanish or English) when provided by the video publisher.  The end result is a positive online video playback experience where the consumer gets what they want – when and how they want it.   And, importantly, Primetime Media Player gives publishers and distributors a clear way to drive revenue from their online video experiences, without compromising user experience or audience reach.

Some benefits of the Primetime Media Player include:

  • High-quality Multiple Bit Rate (MBR) video playback support.
  • HTTP Live Streaming (HLS) support on iOS and Android.
  • HTTP Dynamic Streaming (HDS) support on desktop and Android.
  • Content monetization, including ad insertion capabilities and seamless ad insertion with native integration through Adobe MediaWeaver.
  • Better insight into your consumer viewing habits and stream quality with native integration with Adobe SiteCatalyst.
  • Content Protection and Business Policy Enforcement through Adobe Access – Full DRM and Protected Streaming with selectable output control and key rotation for linear, live and on-demand video.

The Primetime Media Player also offers fully compliant Communications and Video Accessibility Act (CVAA) features:

  • Render in-stream closed captioning with built-in support for user-based rendering overrides
  • Native support for multiple audio tracks

We’ve designed the Primetime Media Player with ease-of-deployment in mind. Consumers can take advantage of the Player now with very little effort. The only requirement for desktop experiences is installing Adobe Flash Player (version 11.1 or higher). With iOS and Android, it’s already bundled within native apps so no additional plug-ins or downloads are required.  Content formatting and encryption for desktops, iOS and Android is made easy via Adobe StreamKit, which can be integrated into a third party encoder or run as a separate tool. We will continue to announce support for more web-connected platforms in the future, such as game consoles, Over-the-Top (OTT) devices, and connected TVs. We’re excited to see the Primetime Media Player deliver an improved broadcast TV experience online while consumers reap the benefits.

Check out the video overview of Project Primetime below and our other blogs posts around other Primetime updates: Adobe MediaWeaver, our new ad insertion service, and full integration with Adobe advertising and data solutions. Stay tuned for more updates around Project Primetime coming soon!

Adobe continues to advance Flash.

Adobe teams have been working hard to innovate around new tools for HTML5 and the Flash Platform. We truly believe that it’s important for the web to have a driving force for innovation and consistent playback of rich content across platforms and browsers regardless of what codecs are used – H.264, VP8, VP6, Sorensen, AAC or others.

We see several key opportunities for the Flash Platform that are not fully enabled by standards and other formats available today:  Rich, casual games; premium video with content protection and video enhancements like overlays and other effects; rich Internet applications in enterprises and on the web with data-driven features; and digital publishing.

Following the release of AIR 2.6 for Android and last week’s Incubator release of the new “Molehill” 3D GPU accelerated APIs at the Game Developer Conference, Adobe today released a beta version of Flash Player 10.3 for Windows, Mac, and Linux. Flash Player 10.3 provides key features to developers, content publishers and end-users. And we expect to bring them to mobile devices in the future.   Try them out and let us know what you think.

  • Media Measurement – Measuring video just got easier. With Flash Player 10.3 and Adobe® SiteCatalyst®, developers can implement video analytics with as little as two lines of code for the first time.  Web analytics solutions can use a new set of open APIs to easily implement consistent video analytics irrespective of implementation or delivery protocol.  Media Measurement for Flash allows companies to get real-time, aggregated reporting of channels driving viewers to videos, what the audience reach is, and how much video is played.
  • Acoustic Echo Cancellation – Flash Player 10.3 enables developers to create real-time online collaboration experiences with high-quality audio, such as telephony, in-game voice chat, and group conferencing applications. Developers can take advantage of acoustic echo cancellation, noise suppression, voice activity detection, and automatic compensation for various microphone input levels. End users will be able to experience higher quality audio facilitating smoother conversation flow, without using a headset.
  • Integration with browser privacy controls for managing local storage – Users will have a simpler way to clear local storage from the browser settings interface – similar to how users clear their browser cookies today. Flash Player 10.3 integrates control of local storage with the browser’s privacy settings in Mozilla Firefox 4, Microsoft Internet Explorer 8 and higher, and future releases of Apple Safari and Google Chrome. Also see a related post by Emmy Huang in January.
  • Native Control Panel – Flash Player 10.3 provides users with streamlined controls for managing their Flash Player privacy, security and storage settings. Windows, Mac, and Linux users can access the Flash Player Settings Manager directly from the Control Panels or System Preferences on their computers.
  • Auto-Update Notification for Mac OS – Flash Player 10.3 supports automatic notification of software updates on Mac OS, making it easier for Mac users to stay current with new capabilities in the latest version of Flash Player.

To download the beta release of Flash Player 10.3, visit Adobe Labs. We look forward to hearing your feedback, which will help us make Flash Player better for you.

P.S. For a preview release of Flash Player with 64-bit support, please check out Adobe Flash Player “Square” for developers on Adobe Labs.

Under The Hood With Adobe: Microphone Access in Flash Player 10.1

In this episode of the “Under The Hood with Adobe” series, Tinic Uro of the Adobe Flash Player engineering team accesses binary data coming from the microphone to create new types of audio applications in Flash Player 10.1. To download Flash Player 10.1 beta, visit Adobe Labs. More episodes will be featured here in the next few days.

Recent content in the Adobe Developer Connection

As an Adobe Flash Platform developer, you’re probably frequently integrating video and sound into your projects. In this issue we have new sample projects on using Adobe Flex and Adobe Flash to work with media.

Jens Loeffler shows you how to create a video sharing application in just a few steps using Adobe Flex Builder and Adobe Flash Media Server. Dan Carr explains how to manage audio in a media project using Adobe Soundbooth with Adobe Flash Professional. Doug Winnie provides an iterative approach to the designer-developer workflow with Adobe products and technologies.

For those of you gearing up for the next release of Flex, check out Tim Buntel’s article, Five great new features in Flash Builder 4 beta. Meanwhile, Flex developers who are interested in mapping should not miss Matt Sheehan’s article. It teaches you how to build a basic interactive map with zoom and pan functionality, and then extend the application to include multiple providers and markers.