Live from Amsterdam, Adobe Project Primetime at IBC

Greetings from IBC, one of the largest conferences globally focused on broadcast professionals and the technologies that support them. Check out Adobe’s live coverage of the event.

We’re connecting with European broadcasters and pay TV operators to discuss Project Primetime — what it is, how it benefits media companies in individual markets, and what we’ve learned since launching the project earlier in 2012.

Speaking with current Adobe customers and partners, it’s clear that there’s a need in the marketplace for a unified technology stack that integrates video content publishing, ad serving, and analytics. There’s just too much device fragmentation and too much complexity throughout the ecosystem today. Adobe is working to address key industry pain points.

It’s also clear that many vendors are jumping on the “any content, any device, anytime, anywhere” bandwagon — nearly every technology provider at the conference seems to be offering an “end-to-end solution” that delivers on this promise. I’m not certain what most of these folks are actually capable of executing today, but I do know that Adobe is uniquely positioned to continue innovating in media, with industry-leading products across the entire value chain — from pre-production to post-production, and across streaming, ad decisioning, ad insertion, data management and measurement.

That’s a jargon-heavy way of saying that Adobe gets it, that we’re trying to solve the big problems.

If you happen to be at IBC this Sunday, please drop by our booth in Hall 7 to learn more about Project Primetime. We’re also hosting an invitation-only event on Sunday, September 9, where you can learn more about Adobe’s role in powering the 2012 Summer Olympics for both NBC Sports and the BBC — please register if you’d like to attend.

In the video below, and accompanying videos from the show, Adobe discusses Project Primetime, tackling major industry challenges and recent partner wins.

Adobe Advances Broadcast Creation to Delivery Workflows at IBC

This week at International Broadcasting Conference (IBC) in Amsterdam, Europe’s largest show for broadcasters, Adobe’s video solutions team is showing off new versions of Flash Media Server and Flash Access, continuing to innovate on new, streamlined solutions for businesses to stream and protect premium video content. A highlight of both new products is enhanced support for mobile platforms.

With Flash Media Server (FMS) 4.5, media publishers can extend their already broad mobile reach via Flash-enabled devices, with the new ability to deliver video content to Apple’s iPad and iPhone devices, enabling them to reach the widest audience possible. Adobe’s Kevin Towes writes more about what’s new in FMS 4.5 on his blog.

Adobe Flash Access 3.0, a robust content protection and monetization solution, will enable content owners to deliver on-demand content with massive scale and strict studio-level security across a broad range of devices, following the upcoming release of Flash Player 11 and AIR 3 (release candidate versions are now available for download on Adobe Labs). More info about the latest enhancements in Flash Access can be found on Florian Pestoni’s blog.

Watch this video from Adobe’s Pritham Shetty where he discusses Adobe’s video solutions news at IBC, including Flash Media Server 4.5, Flash Access 3.0 and momentum for Adobe Pass—a solution for broadcasters, programmers and content portals to seamlessly and securely establish a user’s entitlement to premium content anywhere, anytime and on virtually any device:

If you’re attending IBC, stop by the Adobe booth in Hall 7, Stand 7.G27 and follow the Flash Platform Facebook and Twitter channels for updates on news from the show.