Some more Adobe HTML5 love!

Today at the Google I/O conference, Adobe CTO Kevin Lynch gave a strong speech pumping up our support and excitement around HTML5. The video is online here – This is an awesome conference and great announcements continue to pour out.

In parallel, Adobe is now offering a new Dreamweaver CS5 HTML5 Extension. This pack brings enhanced capabilities for HTML5 and CSS3 to web designers and developers using Dreamweaver CS5. The update and more information is now available on Adobe at

HTML5 is going to be huge for everyone!

Flash Player Will Support VP8

As Kevin Lynch mentioned today at Google I/O, we are excited to include the
VP8 video codec in Flash Player in an upcoming release, which will help
provide users with seamless access to high quality video content on all of
their Internet-connected devices. Today, VP8 was released as
open source by Google as part of the WebM effort.

Companies distributing video online need the freedom of choice to deliver
the right experience for their customers and their business. We have a
legacy of embracing standards, such as H.264 and HTTP, in our video delivery
stack and are excited to be building on this with the inclusion of VP8.
Today, approximately 75% of video online is viewed using Flash Player
because it provides the reach and consistency that companies need as well as
additional capabilities, such as content protection, measurement and
monetization opportunities that are critical to driving their business on
the web. By adding support for VP8 to Flash Player we will extend the
ability to use these critical capabilities with this media format and
provide content owners the freedom of choice in how they deliver video.

We will drive Flash Platform innovation well into the future, partnering
with our customers to develop end-to-end solutions that enable them to
create, deliver, and optimize their content across any device or screen
using one, unified workflow. By including VP8 as part of the Flash Platform,
we’re providing companies with a choice as to how they can work with and
deliver great experiences to the web. We are excited to work with Google and
others to ensure web video continues to evolve and better serve content
publishers, web developers and end users.

Visit the Google WebM page to learn more about the project.


Web 2.0 Expo 2010 Highlights

In case you missed it, Adobe was at Web 2.0 Expo in San Francisco this past week discussing and demoing some of the latest Flash Platform technologies running across devices. We showed Flash Player 10.1 and AIR 2 (available in the first half of this year) running on the Google Nexus One, Motorola Droid and Palm Pre, as well as the Dell tablet. Seeing the latest builds of Flash Player and AIR in action you could see firsthand how developers can deliver the same great experiences users expect on their desktops, right on their devices.

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“We’re Going to Try To Make the Best Tools in the World for HTML5″

Kevin Lynch had a Q&A With Brady Forest today at Web 2.0 Expo and addressed a lot of topics including HTML5. As an Adobe employee, I’m kind of excited about what we’ll be able to do with HTML5. Who knows more about drawing APIs and interactive web content than Adobe? Now that HTML5 has started to coalesce a little bit, I think you’ll see us bring a lot of that knowledge to bear as we do build tools that target HTML5. You’ll see some of the early thoughts around that on our Design and Web blog so if you’re interested in that, I encourage you to subscribe.

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But just as HTML5 evolves, Flash is going to evolve as well and there are a lot of cool plans for the next generation of the Flash Platform. I think it’s a pretty exciting time to be a web developer no matter which technology you choose.

Kevin Lynch’s perspective on the past, present, and future of Flash

In case you may have missed it, this past Tuesday Adobe CTO Kevin Lynch posted his thoughts on Open Access to Content and Applications. If you want to get a better handle on Adobe’s vision for Flash and web tools this is a must read. In response to the recent introduction of a “magical device” that has spurred so much talk online over the past week, Kevin talks about the future of Flash and how Flash Player 10.1, the Open Screen Project, HTML5, smartphones, and more fit into it.

More recently, Kevin responded to comments on this post and shared is thoughts on Flash Player performance as well as reports of crashes in some browsers.  As he notes, Adobe works directly with browser teams for Apple Safari, Mozilla Firefox, Microsoft Internet Explorer and Google Chrome to resolve issues and ensure that Flash Player is not released with any known crash bugs. 

If you’re following the wider conversation on the future of the Flash Platform, be sure to check back or follow us on Twitter.

Kevin Lynch (Adobe’s CTO) blogs about Flash, past and future, Apple iPad, HTML5, OSP and more.

Adobe’s CTO Kevin Lynch just published a blogpost with his thoughts on Flash, past and future, Apple iPad, HTML5, OSP and more.
The blogpost entitled “Open Access to Content and Applications” gives you a good idea on where Adobe and the Flash Platform is going and what we are doing with our Open Screen Project partners. […]

Videos will be leading the "mobile first" revolution

Kevin_beettv.pngIn a recent interview with, Adobe CTO Kevin Lynch talked about trends in the design and creation of content. As smartphone sales outpace PC sales, he expects more and more consumer entertainment content and applications to be created for mobile devices first, in a reversal of today’s PC-first approach. Kevin points out that given the explosive growth of video content available on the Web and that a growing number of smartphone users are expecting to access more video content over the Web, videos will be soon produced and optimized for small screen devices before the traditional personal computers. You can watch the entire video interview with Kevin on

To read more on creating a new breed of rich Internet applications optimized across devices visit Adobe Developer Center, where you can download whitepapers and learn about best practices for designing contextual applications. Let us know if you notice this trend as well, and share your thoughts and experiences in creating content and applications across different devices.

Good Interview with Kevin Lynch on Small Screen Content has a good interview with Kevin Lynch in which Kevin talks about the shift in how content is created. The gist is that content creators will start creating for the small screen and scaling up from there. I think that plays with how we’ve been talking about contextual applications. The small screen is a very different beast to design for and it forces you to really think about your user interface. You just don’t have the real estate to make mistakes on the small screen. That’s going to be a key discipline and I think we’ll see UIs scale up from those small screens which hopefully improves the UI on the larger screens as well.