As loud as we may shout at the TV watching sports or offer our own advice during a talk show, the people on the tube never hear our insights—until now. U.K. based interactive content developer, Live Talkback, used the Adobe Flash Platform and Adobe Creative Suite to engage U.K. audiences during broadcasts with live polling, allowing them to use their PCs and mobile devices to vote during live broadcasts. Live Talkback displays those voting results in real-time, keeping viewers on top of the buzz before, during and after these live events. Live Talkback applications include a “Clapometer,” which uses PC and mobile phone microphones to measure audience noise during a show.
An Adobe MAX 2010 award finalist, Live Talkback uses Adobe Flash Builder, Adobe Flash Player and the Flex framework because the technologies provide a flexible development environment and an easy integration process, allowing Live Talkback to create the polling tools in a fraction of the time and cost. Popular U.K. morning show, “This Morning,” and top soccer club, Liverpool FC, have used Live Talkback to engage with its audiences. “This Morning” received more than 57,000 live votes in a recent live broadcast segment. The company is looking forward to emerging in other markets, namely in the U.S.
To learn more about Live Talkback and how it used Adobe technologies to enhance audience engagement with live broadcasts, read more here and check out the video below.