M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speaking with a broad range of the largest television programmers and MSOs recently at IBC and dmexco, it’s clear that consumers across the UK and continental Europe are hungry to watch television and film across devices.

We’re excited to announce that M6 Group, a leading French television broadcaster and member of RTL Group, has selected Adobe Primetime to support its Android-based applications for smartphones and tablet devices. iOS support powered by Adobe Primetime is expected to be available later this year, along with other platforms in the future. With Adobe Primetime, M6 Group can easily and securely deliver simulcast, live and on-demand TV content from its top networks to its customers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV programmer in France bringing its leading TV brands to audiences across mobile platforms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

M6 Group, which serves nearly a quarter of the broadcast audience in France, has incorporated some of Adobe Primetime’s components across three of its properties: M6, France’s second most popular channel for viewers under 50; W9, a channel with content for young adults; and 6ter, a channel featuring broad content for the whole family. M6 Group is implementing various Adobe Primetime capabilities, including the Adobe Primetime Player and DRM to provide the best viewing experience of protected premium content. Consumers in France running devices with Android version 2.3.3 and higher can download these applications today to watch content live and on-demand. Future deployments of Adobe Primetime for M6 Group’s iOS applications are expected later this year along with added integration of Adobe Primetime’s ad insertion component.

[UPDATED, 9/25/13] Check out the video testimonial on Adobe Primetime from M6 Group below and stay tuned for more Adobe Primetime updates coming soon!