The Magic Bullet of Web Gaming

There are plenty of reasons to come to MAX, and at the top of the list are the outstanding sessions led by the most innovative minds in the industry. This year at Adobe MAX, don’t miss legend Richard Hilleman, Chief Creative Director at Electronic Arts and his session  The Magic Bullet of Web Gaming where he talks about the importance of controller design for game play learning curves and how it affects a audience size of a game.  He’ll also explore the links between positive reinforcement in a game and a games audience size with emerging innovations in various platform technologies. See our latest Q&A with Richard here.

Join Adobe evangelist Andy Hall and Enrique Duvos as they talk about how game developers and publishers around the world push the limits of what’s possible on the web and on mobile devices with Adobe Game Developer Tools during their session “Best of the Best:  International Flash Games Showcase

Learn more about the game developer session

Register Now: https://www.adobe-max.com/portal/newreg.ww?trackingid=KDCBO

Flash Games Showcased at Adobe MAX- Rovio’s Angry Birds & Epic Games

Angry Birds at Adobe MAX: Preview of New Flash-Based Version of Popular Game

Casual gamers and game aficionados alike have come to love playing Angry Birds by Rovio on their mobile devices. Coming off yesterday’s highly anticipated launch of Flash Player 11 and AIR 3, we’re excited to take gaming to a whole new level with its hardware accelerated 2D and 3D graphics rendering. Today at Adobe MAX, I was joined onstage by Rovio’s general manager of North America, Andrew Stalbow, who previewed a new version of Angry Birds preparing to take flight – built on Flash Player 11 using the Starling framework, an ActionScript 3 2D framework developed on top of GPU hardware accelerated 2D/3D APIs. While Rovio has worked with several technologies from native development on mobile devices to HTML, this new Flash Player version of Angry Birds will further broaden the game’s reach and help Rovio gain a wider audience for its content.

Like Adobe, Rovio is committed to providing an immersive and innovative user experience. During the keynote, Andrew said, “We loved developing with Flash and Adobe because of the consistent and rich user experience it provides. […] We have an amazing brand in Angry Birds and we want to deliver an incredible experience to our fans. With Flash Player 11, we are able to deliver new and unique experiences that consumers haven’t seen before.”

Andrew provided a sneak peek of this new Flash-based version of Angry Birds and we’re thrilled to be helping Rovio usher in a new era for its blockbuster game on the web. Check out the image below for a taste of what’s to come. Andrew commented that Rovio plans to bring the full Angry Birds game experience to the Flash Platform in the next few months. Check out the Angry Birds demo below.

Epic Games Takes the Stage at MAX with Unreal Engine 3 (UE3)

And the gaming momentum didn’t stop with Angry Birds! We also provided a glimpse into what the new Stage 3D API in Flash Player and AIR will bring to the web and what the future of 3D on the web will look like. I was also joined onstage by Epic Games CEO, Founder and Technical Director Tim Sweeney – who unveiled the company’s award-winning Unreal Engine 3 (UE3) technology running fully inside a Flash-based environment. Epic has always been known for raising the bar in the gaming industry, and now we’re working together to raise the bar on the web through Flash.

“Flash Player upgrades the web to a AAA game engine,” Tim commented during the keynote. The live technical demonstration of “Unreal Tournament 3,” Epic’s blockbuster first-person shooter for Xbox 360, PlayStation 3 and PCs, was visually enhanced for an unprecedented real-time experience inside Flash Player 11. “With UE3 and Flash, games built for high-end consoles can now run on the Web or as Facebook apps, reaching an enormous user base,” Tim said in their press release. “This totally changes the playing field for game developers who want to widely deploy and monetize their games.” Watch Tim’s Flash-based 3D game demo:

Adobe continues pushing the boundaries of technology and digital experiences – and we can’t wait to see how our community will continue to change the face of the web!

[UPDATED: 10/5/11 at 7:30 p.m.]

News from Adobe MAX

- Flash Player 11 and AIR 3 available later today

- Flash-based apps live on Samsung SmartTVs; LG and TiVo latest partners to support AIR on TVs, digital home devices

- Adobe enters into an agreement to acquire Nitobi, creator of PhoneGap

Adobe MAX is in full swing in LA and CTO Kevin Lynch kicked off today’s opening keynote. You can tune into the keynotes on both days live and on-demand through MAX Online. Here’s a rundown of the Flash, AIR, and HTML5 news:

Flash Player 11 and AIR 3 will be available for download tonight at 9:00 p.m. PT for desktops and supported mobile platforms, including Android and the Amazon Marketplace. A production release with support for 3D for mobile platforms is expected to ship in an upcoming release. As we recently announced, dozens of new features allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven apps with back-end systems integration across devices and platforms including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows and connected TVs and others. For more specifics on new features like 3D support visit the AIR and Flash Player Team Blog. For more details about amazing 3D apps already available today, visit Adobe’s Gaming Solutions site or check out our demo video (link below)

Demo video of Flash-based apps with 3D graphics and others running on a Samsung Smart TV and other devices:

We are also thrilled to announce that Flash-based entertainment apps are available on Samsung Smart TVs today and that LG and TiVo have become the latest partners to bring Flash based apps to connected TVs and digital home devices. With more than 100 unique digital home devices already certified to support Flash and AIR, we expect rapid growth for Flash based apps across connected TVs. New gaming apps like Frima Studio’s Zombie Tycoon, VH1’s ‘I Love the 80’s’ Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the apps powered by AIR. Also, check out what some of our partners have announced around Flash Player 11 and AIR 3 including a demo of new 3D apps shown at MAX:

Watch this video to see some examples of how Flash is driving 3D experiences on the web:

We’d also like to congratulate the winners of the “Adobe Flash/AIR” competition in the fourth annual BlackBerry Partners Fund Developer Challenge. Apps were judged based on quality and use of development best practices, level of visual appeal, user experience, and creativity and innovation. Read the announcement and check out these winning apps on the BlackBerry PlayBook from BlackBerry App World.

HTML5

We are also excited to announce an agreement to acquire privately held Nitobi Software, the creator of PhoneGap and PhoneGap Build. PhoneGap is a popular open source platform for easily building fast, cross-platform mobile applications with HTML5 and JavaScript. With PhoneGap, Adobe will offer developers the choice of two powerful solutions for cross-platform development of native mobile apps, using HTML5 and JavaScript with PhoneGap or using Flash with AIR. The acquisition is subject to certain closing conditions and is expected to close by the end of October 2011.

Adobe also released a third public preview of Adobe Edge, the new HTML5 web motion and interaction design tool that is bringing beautiful animation to websites and mobile apps using HTML, JavaScript and CSS capabilities. The new release contains innovative interactivity features and other additions based on feedback from the development community, and helps content creators easily deliver a new level of visual richness to HTML5-only websites and mobile apps.

Follow MAX from Wherever You Are

This is only part of the day one news at Adobe MAX, but things are off to an exciting start! For all the news, visit the Adobe Conversations Blog. You can follow MAX online through the keynote video streams, Facebook, Twitter (#AdobeMAX) and YouTube. There’s even a live radio and podcast stream from the show floor, courtesy of Nerd Radio and CodeBass Radio so tune in. We’ll have more news from MAX this week so check back to the Flash Platform Blog for updates!

[UPDATED: 10/5/11 at 7:15 p.m. PT]

MAX Showcase App Winners for the Adobe AIR App Challenge, Sponsored by Sony, Revealed

We’re very excited to announce the Adobe MAX Showcase App winners, part of the Adobe AIR App Challenge, Sponsored by Sony! These ten individuals submitted working versions of their AIR apps earlier this month, and a number of them have already been submitted via Android Market to run on the new Sony Tablets S (available now) and Sony Tablet P (coming soon). They have also won a full conference pass and paid travel to MAX and qualify for the MAX Public Favorite vote prize of $10,000 plus additional prizes.

Here’s the prologue to a five-episode story called “Two Will,” featuring the new Sony Tablets:

If you happen to be at MAX, be sure to check out their apps at the Adobe AIR App Challenge, Sponsored by Sony booth in the MAX Community Pavilion. The winners themselves will be presenting and demoing their apps in the booth on Mon Oct 3 6:00-8:00pm PST and Tues Oct 4, 12:30-2:00pm PST. And don’t forget to vote for your favorite app to win the MAX Public Favorite prize of $10,000. Cast your vote by 6:00pm PST on October 4 here! And here are your MAX Showcase Apps and developers:

Age of Defender, CUKETA: A multiplayer tower defense game, where you can protect your base and conquer your opponents.

Cassandra Stand – News & Clock, Small Screen Design: An elegant, cross-platform mobile app transforming your tablet into a useful and visually appealing stand with Date & Clock, Weather Forecast and Top Stories from more than 50 countries.

Conqu, AsFusion: An easy-to-use yet powerful task management app that will help you conquer your inbox with style.  

Conveyor, drMikeyStudios: An addictive word game, where you race against the clock to score the most points!

On AIR powered by Last.fm, Patrick Heinzelmann: Browse the latest information about artists, tracks, album or events while listening to your favorite music.

QueueManager, UnitedMindset: Connect, browse, search, manage and watch your Netflix Queue on the go.

SnackJack, Masque Publishing: Take your pigs to county fairs, fatten them up and retire your champion swine in style!

Studiopass, VIEWPARTNERS LIMITED: Real-time, user-friendly cloud based content sharing & collaboration for the visual media professional.

SylvestersBand, Uncle Handsalt (MortenSandholt on Android Market): An interactive book for children ages 2-7, with 35+ pages and English voiceover.  

TweetHunt, RED Interactive Agency: A classic shooting gallery game powered by Twitter.

Don’t worry—it’s not too late to submit for the Adobe AIR App Challenge and win up to $200,000 in total cash prizes plus featured app promotion on the Sony Tablets! To be selected as a finalist, be sure to submit your app or app project by Oct 10. For more information, visit http://www.airappchallenge.com/. Good luck!

Flash Rocks on Facebook – www.Flash-Rocks.com

If you’ve visited our Flash Platform Facebook Page recently, you may have noticed a new addition (in the left navigation) – Adobe Flash Rocks Facebook Tab. This new tab is the destination to showcase and submit amazing multiplatform mobile apps created with Adobe Flash Platform technologies – and give credit to the awesome developers who created them. We’ve aggregated the awesome apps we’ve been sharing on our ‘Flash Rocks Fridays’ so check them out and submit more! You don’t need a Facebook account to use the Tab — simply visit www.flash-rocks.com.

Submitting applications is easy. Simply fill out the form on the tab (i.e., provide your project URL, a brief description, contact details and an image), and it will be submitted to our team. Once approved, your applications might get featured in the ‘Gallery,’ where Fans can vote for their favorite projects using Facebook’s ‘Like’ functionality. The five most ‘Liked’ applications will be given special recognition at the top of the Tab in a section entitled, ‘The Five Most Rockin’, so there’s definitely an opportunity for your app to be highlighted!

What’s more, we’re going to be featuring a few of the submitted apps at MAX this year at the MAX Entertainment Lounge in the Community Pavilion. Swing by, check it out, and submit an app. You could score a 15% discount coupon redeemable at the Adobe.com store if you have a mobile app that is (or will be) available on at least two platforms – Android, iOS and/or BlackBerry Tablet OS!

Also, if you’re attending MAX in LA next week, be sure to stop by our Flash Jeopardy game show on Tuesday, October 4 from 3:00 – 4:00 p.m. at the MAX Entertainment Lounge inside the Community Pavilion. We’ll be pitting members in our development community against one another to see who reigns as our Flash expert!

Don’t Miss ‘Flash Jeopardy’ at MAX 2011

We’re two weeks away from MAX 2011 and we’re excited to share that we’ll be hosting Flash Jeopardy this year. This is a follow on to last year’s popular MAX game, Are You Smarter Than a Flash Platform Evangelist?, where we pitted Flash community members against our evangelists.

Flash Jeopardy will be based on (you guessed it) Jeopardy and hosted by our own Ben Forta! Unlike last year, this is all about our developers and how much they know about Flash. We’re challenging four contestants to flex their Flash knowledge in a Jeopardy! style Q&A format, and who better to help us stump them than you!

We’re looking for any Flash-related questions and answers be it about tools/framework (i.e., Flash Builder, Flex, Flash Professional, etc.), runtimes (i.e., Flash Player and AIR) and/or what you can do with Flash for mobile development, gaming, etc. We welcome any and all questions – easy to hard! Submit your questions to fprocks@adobe.com with “Flash Jeopardy” in the subject line, and it could be featured in the game!

For those attending MAX in LA, be sure to save the date for the game show. Join us on Tuesday, Oct. 4 from 3:00 – 4:00 p.m. in the Community Pavilion at the Flash Rocks Entertainment Lounge for the Flash developer showdown! Hope to see you there.

 

Got Apps? Submit them for the Adobe AIR App Challenge, Sponsored by Sony

The Adobe AIR App Challenge, Sponsored by Sony, has taken off and there have already been some great AIR apps for Android Market submitted to run on the two new “Sony Tablet” Devices coming this fall. There’s still time to submit your killer apps so put your developer skills to the test!

If you submit working versions of your apps by Sept. 16, they could be selected as an Adobe MAX Showcase App and you could win a full conference pass, paid travel to MAX in LA (Oct. 1-5), qualify for the MAX Public Favorite vote prize of $10,000 plus additional prizes. All app or app project submissions are due by Oct. 10 in order to be selected as a Finalist. Submit your AIR apps for the App Challenge and you could win $200,000 in total cash prizes plus premium promotion on “Sony Tablet” devices.

For details and submissions, visit www.airappchallenge.com. To learn more, join us for a webinar on Sept. 1 by registering in advance. Here’s the fourth episode of a five-episode story arc, “Two will,” featuring Sony Tablet:

We’re also excited to announce the judges on board for the App Challenge. They’ll be reviewing apps submitted in the various categories (Entertainment, Lifestyle & Community, Games, Business & Productivity, and Innovation) and selecting the winners. Here they are…show ‘em what you’ve got and good luck!

Rob Ford, Founder and Principal, The FWA Network

Since establishing Favourite Website Awards in the UK in May 2000, Ford has been focused on showcasing digital innovation from pioneering creative individuals and agencies across the world. His hands-on approach has ensured that the best digital work of the last 11+ years always gets the exposure it deserves. He also oversees the other FWA showcase sites for mobile and photography and has two bestselling books under his belt. Prior to FWA, Rob worked for companies including Halifax PLC and American Express.

Jolie O’Dell, Journalist, VentureBeat

O’Dell brings 11 years of experience in journalism into her work in technology. As a daily writer for some of the most popular and influential technology blogs on the web, including ReadWriteWeb, Mashable, and VentureBeat, she has spent extensive time and research on the mobile and web development industry, focusing on startups as well as on the titans of the industry, such as Facebook and Google.

Michael Gough, Vice President of Experience Design, Adobe

Gough is the leader of Adobe’s Experience Design Team (XD), an internal design practice focusing on the next generation of digitally enabled experiences. A longtime advocate for quality in all digital experiences, he has been pushing the digital envelope for years. Previously, Gough was the Chief Creative Officer at Macromedia, Vice President of Brand Design at Nike, the Chief Creative Officer of Quokka Sports, and the Creative Director of Construct.

Ricky Liversidge, VP of Product Marketing, Media Solutions, Adobe

Liversidge is responsible for the definition and execution of Adobe’s Media Solutions strategy, covering Digital Publishing, Video Solutions as well as Mobile/Device partnering. During his 16 years at Adobe, he led the marketing efforts in North America, Asia, UK and Western Europe as well as product marketing for Adobe Acrobat. Prior to joining Adobe, Liversidge was a business manager at Computer 2000 and he held marketing roles at JVC Systems and Summagraphics.

Hideyuki Furumi, VP Business Planning and Strategy Division of the VAIO and Mobile Business Group, Sony

Furumi is responsible for overseeing Sony’s worldwide marketing, product planning and business development for PC, Tablet, Walkman and Reader products. He has 25 years of experience at Sony, which includes marketing and business management of multiple consumer electronics and IT products—plus 17 years of assignments overseas throughout South East Asia, Europe and North America.

Makoto Ishii, General Manager of Product Planning, VAIO and Mobile Business Group, Sony

Ishii is responsible for Sony Tablet product planning, business strategy and business creation with strategic partners. During his 19 years at Sony, Ishii’s roles have included R&D, engineering and system architect for IT area products, as well as project manager for the development of Sony’s communication-related products. After completing his education at MIT Sloan School of Management, he also covered business strategy for new business areas around IT technology experiences.

 

UPDATE: Please note that due to the need for early access to pre-release prototypes, the contest is only open to submissions from the US, Germany, Italy, Japan, Spain and the UK. For complete rules, visit http://www.airappchallenge.com/rules.php.

Enter the Adobe AIR App Challenge, Sponsored by Sony – Win Up to $200,000 in Total Cash Prizes

Calling all developers! Do you want to create, distribute and monetize your apps across the newest devices hitting the market? Well, look no further than the “Sony Tablet” devices! Today, Adobe and Sony announced the Adobe AIR App Challenge, Sponsored by Sony. We want to get some great AIR apps on Android Market optimized for the two “Sony Tablet” models coming out this fall!

Sony will be releasing two tablets with an innovative look and feel. The Sony Tablet S1 (codename) is optimized for rich media entertainment and the Sony Tablet S2 (codename) is ideal for mobile communication and entertainment. Both will tap into Android Market and allow consumers to take advantage of the nearly 4,000 AIR apps and dozens of digital publications already available. Check out the sleek designs of Sony’s new tablets!

 

With the latest tools like Flash Professional CS5.5, Flash Builder 4.5 and Flex 4.5 at your disposal, creating powerful cross-platform AIR apps has never been easier. Submit your AIR apps for the App Challenge and you could win $200,000 in total cash prizes plus premium promotion on “Sony Tablet” devices. The contest will give developers selected as Finalists pre-release access to “Sony Tablet” prototypes along with the latest version of Adobe tools and AIR. The categories for the App Challenge include Entertainment, Lifestyle & Community, Games, Business & Productivity, and Innovation. Only 80 Finalist slots are available, so submit your apps today and no later than Oct. 10!

Additionally, Sony is a platinum sponsor for Adobe MAX, Adobe’s annual conference kicking off in LA on Oct. 1. If you submit working versions of your apps by Sept. 16, they could be selected as a MAX Showcase App and you could win a full conference pass, paid travel to MAX (Oct. 1-5) and additional prizes! Final app submissions are due and must be available on Android Market by Nov. 11.

Visit the Adobe AIR App Challenge site for details and deadlines. Please note that due to the need for early access to pre-release prototypes, the contest is only open to submissions from the US, Germany, Italy, Japan, Spain and the UK. We look forward to seeing the innovative application experiences you bring to Sony’s new tablets!

PrePress Center Powers the Flip-Page Experience with the Flash Platform

When the developers at PrePress Center Oy, a European-based company focusing on digital publishing solutions, set out to make print-to-screen, magazine-style publishing easier and more powerful, they turned to the Adobe Flash Platform and Adobe Creative Suite software to create eDocker.

eDocker, a 2010 MAX Award finalist in the digital publishing category, is an Adobe AIR application that lets publishers produce easy-to-customize, digital flip-page documents directly from Adobe InDesign CS5. Aside from AIR, eDocker was created using Flash Platform tools, including Flash Professional CS5, Flash Builder 4, Flash Catalyst, Flash Player and Flex. The resulting application replicates the format of the original InDesign publication and delivers magazine-style publications to the broadest possible audience for playback via Flash Player.

As a result of using Adobe Flash Platform technologies to build eDocker, PrePress Center was able to reduce programming costs and accelerate its development cycle. And the Flash Platform technologies have poised eDocker for tablet and mobile versions in the future using the existing code base in the Flash Platform environment.  Since it’s made with Adobe AIR, PrePress can monetize eDocker and sell the application through Adobe InMarket on multiple application stores, and can run on both Mac and PC systems.  Find out more about how PrePress Center used Flash Platform technologies to create eDocker here.

MAX 2010 Call for Speakers Open Until May 3

MAX is always one of my favorite shows of the year. It was my first big show as a community member and as an employee it’s become a great gathering of the community as well as a fun way to show off what’s coming. This year, I’m going to be a lot more involved because I’m taking part of the reigns from Ted and running the content side of things. Because of that, I want to make sure we have the most kick ass sessions and speakers as possible from the community.

Last year we did a call for topics but it got a little bit difficult to manage because there were some topics that the community submitted that overlapped with what the engineers where planning to talk about and there were some things the community didn’t know about and couldn’t submit for. So this year we’re doing a call for speakers instead. The idea is that instead of picking people based on topics, we’ll pick them largely based on their speaking chops, and then either use the session they mentioned or work with them to put them into a session that they are excited about giving.

The call for speakers is open until May 3 so if you’re interested in speaking at MAX, please go fill out the form. And if you have any questions, drop me an email ryan@adobe.com.