Adobe Featured on the Streaming Media 100

I’m pleased to share that Adobe is once again featured on the “Streaming Media 100 (SM100): The One Hundred Companies that Matter Most in Online Video in 2013.” Now in its third year, we’re thrilled to be recognized on the SM100 alongside so many respected industry players as “doing the most interesting and innovative work in streaming video.” With Adobe Primetime, we’re helping MSOs and programmers reach viewers on any IP-connected screen, creating more value for pay-TV service and strengthening brand affinity for content owners. The Streaming Media judges noted that the SM100 recognizes companies with “online video in their DNA” and that definitely holds true for Adobe given our industry-leading video solutions – from our video creation tools within Adobe Creative Cloud to Adobe Primetime. Thanks to Streaming Media for recognizing Adobe for the third year in a row with a spot on the SM100.

SM100-2013If you’re attending Streaming Media West next month in Huntington Beach, California, stop by my panel on Tuesday, Nov. 19: “The State of Over-The-Top Video and TV Everywhere Rollouts.” I’ll be speaking on the panel with DirecTV, LG Electronics, and Sling Media about the state of over-the-top (OTT) and TV Everywhere rollouts. It should be an interesting and engaging discussion so I hope to see you there!

What is Adobe Project Primetime? with David DeVisser

Please join AMSUG’s guest speaker, David DeVisser, as he teaches us about the components, products, and services behind Adobe’s Project Primetime. DeVisser will deconstruct customer integrations, such as, the BBC’s Olympic 2012 coverage. Come discover how Adobe Media Server 5 enables Project Primetime’s broadcast workflow and delivers to desktops, devices, and digital home.

Our speaker will also cover Media Server and Access product naming updates, and what they mean for Adobe’s strategy. DeVisser will compare Adobe Media Server’s built-in content protection versus Adobe Access. In closing, this session will explain Adobe’s latest runtime strategy related device support and the plans for the continued success of digital media delivery. David will answer member questions during the live Q&A session – this meeting is not to be missed!

Title: What is Adobe Project Primetime? with David DeVisser

Date and Time: October 16, 2012 10:00 AM – 11:00 AM (GMT-7 Mountain Time US & Canada)

Call-in Details: Please join meeting via Adobe Connect link here

Speakers:

David DeVisser,Principal Architect, Adobe Digital Media Alliances

David DeVisser has been with Adobe since 1998. DeVisser remembers the event that marked the next phase of digital video delivery – the day John Gay came into the office and announced his latest invention, Flash Communications Server. Digital video delivery has come a long way since then, and our speaker has been there every step of the way! Currently, David’s focus is on systems architecture for Adobe’s major media partners. He is responsible for ensuring the success of applications and websites produced by the large companies that are driven with Adobe’s technology. DeVisser enjoys the challange of managing each of his project’s unique needs with his expertise in the areas of: encoding, packaging, distribution, protection, entitlement, content management, and experience design. Please join in on October 16th for some great insignt from industry specialist, David DeVisser!

If you want to do some preparation work before the session, read more about Primetime on Adobe.com.

Sharing Best Practices in Online Video

I recently read a published paper “The Best Practices in Online Video Across Industries” from Forrester by Bobby Tulsiani and thought that it would be useful to share some basic dos and don’ts from the article. I’d like to invite you to share your best practices with us as well.

The Dos:

  • Enhance the ease of playback by providing a simple and frictionless playback experience
  • Highlight the information being presented by providing a thumbnail preview and the total running time which could earn user trust and increase clickthrough rates
  • Provide users more control to enhance user’s interactive experience

The Don’ts:

  • Don’t isolate the videos without context
  • Avoid obtrusive experiences such as automatically start playing without any warning
  • Avoid barricaded experiences such as requiring users to download new software, register, or sign in before viewing a video, especially for videos with ads