Adobe Primetime and the Single Publishing Workflow

Today there are different video formats to target various platforms, which invariably lead to increased storage and delivery costs, redundant workflows, and reduced scale due to caching inefficiencies. Complex workflows boost operating costs, which can prevent reaching all potential users.

For example, if it’s required to deploy four DRMs, three streaming protocols, three ad insertion technologies to reach all devices and users, and the video playback itself on the devices is not consistent due to fragmentation, it can become too expensive to deploy and maintain. The compromise is to settle on a subset of devices, which will limit your reach.

Adobe Primetime, now generally available, is committed to helping programmers and distributors reach, monetize and activate audiences across screens. This is due to having a single publishing, protocol, DRM, CVAA-compliant closed captioning, and ad workflow to reach all users across all major devices.

To simplify delivery workflows, we are enhancing our protocol support with Adobe Primetime: 

  • Adobe Primetime Player will support HTTP Live Streaming (HLS), in addition to the existing HTTP Dynamic Streaming (HDS) on the desktop
  • HLS will be available on all Adobe Primetime Player mobile platforms
  • Support of  MPEG-Dash in the future

All platforms and protocols support all Adobe Primetime Player features, including:

  • Seamless Ad Insertion
  • Digital rights management (DRM)
  • Communications and Video Accessibility Act (CVAA) compliant closed captioning
  • Enhanced video analytics

Desktops / Android

Desktops and Android devices will both include a full HLS (v4) video stack. It will specifically address the video playback fragmentation challenges on Android with its low-level integration, and provide high-quality video playback on all Android 2.3 and 4.x devices with the Adobe Primetime Player.

iOS

Adobe Primetime uses the native HLS video stack on iOS. Adobe Primetime DRM and Ad Insertion are fully compliant with Apple’s video guidelines.

Other

Future mobile and digital home support will offer all Adobe Primetime features, and can be targeted with a single publishing workflow.

We are very excited to help simplify the publishing workflow with Adobe Primetime, and provide the best possible reach and user experience for the next generation of online video content.

New Primetime Logo

Interactive Storytelling Using the Flash Platform

Combining the magic of a classic story book with Adobe technology, Made in Me, a U.K.-based educational multimedia publishing company, has created an interactive, digital learning experience for kids with the “The Land of Me” story book. Built with Adobe Flash Platform and Creative Suite technologies and a 2010 MAX Awards finalist, “The Land of Me” story book engages children and parents with an imaginative world filled with colorful creatures, exciting adventures and learning around every corner.

Adobe AIR was a key component in developing the story book as Made in Me didn’t want it to be browser-based. With AIR, the creators marketed the story into downloadable parts, providing strong revenue to the company.  As a result, Made in Me’s sales have doubled month to month since its startup. AIR also allowed the creators to easily extend “The Land of Me” to other platforms, devices and screens while offering offline viewing functionality. Made in Me’s story book has gained some buzz in the UK – from getting the attention of the BBC to having several local preschools launch pilot programs based on its educational value.

Check out the video below for a sneak peek of “The Land of Me.” The first chapter is downloadable for free with additional chapters available for purchase on Made in Me’s site. You can learn more about how Made in Me used Adobe technologies to develop the story book here.

The Land of Me – Shape, Size & Colour from Made in Me on Vimeo.