It’s been a busy week here for the Project Primetime team. In the midst of celebrating the anniversary of Auditude joining Adobe, our industry-leading ad server was awarded the Streaming Media Reader’s Choice Award for Video Advertising Management Platform. We joined some pretty solid company with Adobe Media Server, Adobe Premiere Pro and Adobe SiteCatalyst also picking up awards, all presented at Streaming Media West in Los Angeles.
Adobe Auditude and Adobe Media Server are pillars of Project Primetime, and these awards were delivered at a time of accelerating innovation from the team. Auditude just released an update — the highlights from that release are numerous, but three important features that are resonating with customers include:
* Advanced forecasting. One of our most-requested enhancements, seasonality and consumption trends can now be projected with our advanced forecasting algorithm. Every publisher has content that is either increasing or decreasing in popularity, and these trends can vary based on the program, duration, genre, geo, etc. Similarly, ad ops can forecast spikes and drops in certain types of content experience based on day of week, month, or season. For example, some network shows trail off in viewership during the summer. Existing, 28-day based algorithms would fail to predict this drop, putting inventory managers at risk for missing campaign goals due to lack of inventory. Auditude makes sure this never happens by detecting these trends and applying them to its forecasts.
* Smart Groups. Publishers can surface potential problem ads before they cause issues. Smart Groups allow ad traffickers to access – with just one click – all the ads that fit different, customizable sets of criteria. For example, a Smart Group can identify ads beginning in three days that are missing creative, giving an ad trafficker sufficient time to correct the problem.
* Real-time Availability. Ad ops can run an availability check on any inventory segment within a few seconds, so they can respond without delay to maximize revenue potential. Now, inventory managers can instantly approve proposals, allowing their ad sales teams to be more nimble and responsive to advertisers.
Feature-rich as well, Adobe Media Server released version 5 at IBC to help programmers meet FCC requirements for closed captioning and deliver protected streams via HLS to Apple devices.
It’s an exciting time in the industry and it’s rewarding to see our products recognized both by our peers and customers. But we’re not slowing down — stay tuned for more soon!