January 12, 2012
The results are in. Apps built with Digital Publishing Suite topped the charts in Apple’s Top Grossing Apps list after the 2011 holiday season. Congratulations to our customers for their success. The fact that Digital Publishing Suite was used to develop and monetize 14 out of the top 20 apps is evidence that it is becoming the standard platform for publishing digital publications and monetizing digital publications across the iPad and Android tablets like the Samsung Galaxy or the Kindle Fire.
Check out the Digital Publishing Suite publications that made the top 20 highest grossing apps through Apple Newsstand at the end of December.
- New Yorker Magazine
- Men’s Health
- National Geographic
- Consumer Reports
- Martha Stewart
- Runner’s World
- Vanity Fair for iPad
- Women’s Health
- Golf Digest
Discoverability Through Newsstands
Apple and Kindle Fire Newsstands push publications to the top of the stack, allowing potential readers to peruse the digital newsstand shelves and enable easy purchase of their favorite titles. Using Digital Publishing Suite, publishers can build newsstand-enabled applications that get noticed by content buyers and ultimately drive greater digital circulation. This then leads to other monetization opportunities for even greater digital revenue streams in the future.
Cross Selling Through a Custom Store
Readers who have purchased a digital publication are often highly engaged with your brand and interested in consuming and purchasing related content. For example, check out the new custom HTML store available in The New Yorker application. Built with Digital Publishing Suite, The New Yorker application is using a highly designed in-app store to merchandise related content including back issues of the magazine as well as supplemental anthologies. Not only is Conde Nast able to use Digital Publishing Suite to capitalize on newsstand to get their app noticed and sell digital subscriptions, they can also start to branch into other revenue streams by creating a focused shopping experience within their application. In essence, Conde Nast is turning readers into consumers of content. However you slice it, Digital Publishing Suite is giving publishers the capability to build their digital business.