Establishing Guidelines for Digital Magazine Measurement

In case you missed our announcements earlier in the week from the Digital Publishing Event and Summit in New York City, we wanted to highlight a few important metrics announcements that may have flown under the radar.

At the Digital Publishing Event on Tuesday, Adobe discuss how it is working with the MPA  (The Association of Magazine Media) to support recommended tablet metrics for use by publishers, agencies and advertisers. By having a common framework for reporting, brands and advertising agencies are looking forward to the increased transparency provided by these metrics in order to funnel their advertising dollars to this engaging medium. Adobe announced that the Digital Publishing Suite, through integration with Omniture and SiteCatalyst, supports the recommended metric guidelines out of the box, ensuring that publishers who wish to disclose analytics in accordance with the suggested guidelines will be able to do so with complete compliance.

Measuring and reporting accurate consumer experiences with digital publications is also very important for the integrity of our trade and that is why we are happy to have announced an alliance with ABC Interactive. As part of the alliance, ABC will conduct audits of metrics captured by Digital Publishing Suite ensuring that both publishers and advertisers will be disclosing and have access to independently verified analytics captured through the Adobe Content Viewer. For more information about ABCi’s announcement, see the press release here.

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