App of the Week – Scientific American
By Teresa Demel
Nature Publishing Group recently introduced the tablet edition of Scientific American for iPad. In order to stay connected to its subscriber base, the publication uses direct entitlement, available in the Enterprise Edition of Digital Publishing Suite. Since I have a subscription to the print version of the magazine, I demonstrate the effortless one-step process of gaining access to the digital version.
As a magazine renowned for educating the public about scientific methodology and insights, Digital Publishing Suite allows Scientific American to more clearly illustrate scientific processes, such as how psychologists research animal desire and aversion, or concepts, such as the neural pathways that regulate pleasure.