Archive for January, 2013

New Release! New Library! New Promotional Abilities!

In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.

New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:

 

Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.

Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.

Dynamic Subscriptions 
Dynamic Subscriptions
Sample of a subscription option dialog box

Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.

ANALYTICS IMPROVEMENTS
Video Analytics

Video overview       video detail
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.

Download Reports
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month. 

IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.

Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it.  With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.

Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)

SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.

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1:06 PM Permalink

Join us at the Mobile Marketing Association Forum

photo-1

On January 30, join Adobe at the Mobile Marketing Association San Francisco Forum for a look at how mobile trends are shaping marketing on tablet and smartphone devices.  Together with the Notre Dame Athletics department, we’ll be showcasing how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this glimpse into the future of mobile marketing, and the mobile strategy of one of the nation’s most storied athletic programs.

Learn more about the MMA San Francisco Forum

 

 

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10:06 AM Permalink

App of the Week: Rolling Stone

Rolling Stone was released using Digital Publishing Suite on January 16, 2013. This week, I’m sharing a few highlights in the app of the week video.

Rolling Stone

Back in the day, my brother and I used to pore over issues of Rolling Stone. We read through the music reviews, and when the authors described an album in a compelling way, we would head to the record store and grab a copy. Often, we liked what we heard. But not always. Music preferences are subjective, after all.

As you might expect, Rolling Stone on the tablet is a much improved experience over the print version because readers can listen to the music. They used the audio overlay in DPS to reveal a 30-second snippet of a song. If readers like it, they can head straight to the iTunes store and purchase the album.

Rolling Stone doesn’t limit its editorial to music. In fact, I used to cut out the photos of actors from the issue and tack them to my bedroom wall. (Okay, so that’s where print has its advantage.)  This issue features a collection of great photography of the 30 Rock cast. Using the slideshow feature in Digital Publishing Suite, I can explore a plethora of photos that would not likely fit in the print version.

 

 

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10:46 AM Permalink

Rolling Stone Hits the Apple Newsstand

Rolling Stone

Rolling Stone has just been added to the prestigious list of apps launched on the Apple Newsstand using Adobe Digital Publishing Suite. Designed and optimized exclusively for the iPad, the app features the same content as the print version in a vibrant and user-friendly way. Rolling Stone has also artfully integrated ways to engage the reader by providing links to listen to music samples from within all of the album and song reviews. Readers can then purchase that music from iTunes directly from within the app.

Joseph Hutchinson, Rolling Stone Design Director, stated:
“We’re excited to give our readers a digital version of the magazine that is designed specifically for the iPad. Each page and photograph of the magazine is optimized to enhance readability and allow readers to easily navigate through the issue, along with the added feature of being able to listen to music samples.”

Download this lexicon of American music, politics and culture on the iPad or iPad mini. Rock on.

Rolling Stone

Rolling Stone

Rolling Stone

 

 

 

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10:58 AM Permalink

Mobile shopping: retail app usage on the rise

Benjamin Moore and Adobe Talk Creativity at NRF Big Show

Next week, retailers from around the U.S. will descend upon the National Retail Federation annual conference to share best practices for thriving in the current retail landscape. The Digital Publishing Suite team has worked with some innovative retailers, and we are proud to share the stage with Benjamin Moore to discuss how companies harness creativity in order to drive the business forward.

Bob Chin, Digital Technologies Manager at Benjamin Moore, will discuss how his team pushed the boundaries of their work to turn color cards into digital publications. Terry Fortescue, Director of Product Marketing at Adobe, will share data about the value of creativity in the workplace. In addition, she will tell some inspirational stories about the DPS team’s garage week, during which engineers took a full week in the summer to pursue innovations that personally inspired them.

The conversation will be guided by Steve McGowan, Executive Creative Director at Landor Associates. McGowan will walk through eight principles of creativity that can help managers and directors develop a culture of creativity.

If you’re attending the NRF Big Show, please meet us after the presentation.

The Cultivation of Creativity
Tuesday, January 15, 2013
12:15-1pm
EXPO Stage, Expo Hall, Level 1

Description: Recent studies show that 75 percent of us think we are not living up to our creative potential. So what would happen in retail if we were encouraged to be more creative, cultivated creativity and actually made more time for it? Products we sell might look different, production costs might be lower, and companies could be more forward-thinking and resilient as a result. Join us as our experts lead us to what our collective creativity might realize and achieve if nurtured and encouraged, fed and watered.

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8:13 AM Permalink

Heifer International: Gift giving goes digital

Screen Shot 2013-01-10 at 3.04.15 PM

If you were one of the many people scrambling to make your charitable contributions in the final days of 2012, you may be pleased to know that charitable organizations are working to make it easier for you to donate any time, from your preferred device. For example, the first digital edition of Heifer International’s World Ark magazine includes original material on the issues of poverty and agriculture, along with an embedded catalog with a range of gifts that can help people in the developing world become self-reliant.

Heifer International believes the compelling stories in its editorial portion of the magazine are a perfect fit with the catalog. Upon reading the editorial content, people who are inspired can take action—all within one connected user experience. The tablet edition’s embedded catalog includes links directly to the donation portal on the Heifer website. Once the transaction is complete, donors are returned seamlessly back to the app.

Donna Stokes, managing editor of World Ark, says, “Publishing World Ark and our catalog on the iPad and Android tablets using Adobe Digital Publishing Suite, Enterprise Edition gives us the opportunity to reach younger, tech-savvy donors interested in helping end hunger and poverty.”

Adobe Digital Publishing Suite was chosen as part of a holistic effort to reach new, younger donors and to engage them through the latest digital channels. For Heifer International, offering a digital edition is the perfect way to augment what to date has been a largely print-based donation initiative. Already, the app has been downloaded by users in 20 different countries, allowing the organization to reach a global subscriber base that is unattainable with its traditional, print publication.

Heifer International is also looking into the use of built-in analytics in Adobe Digital Publishing Suite to gauge what’s working best to continually improve its content and interactivity. The organization’s efforts have already had a major impact on families around the world.

Read the PDF case study here: http://adobe.ly/11d9xpv

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3:05 PM Permalink

University of Oklahoma: Sooner Gameday App

By Teresa Demel

Sooner

It is football week! On Monday, we introduced the Notre Dame Gameday app for the BCS football championship. Today, I’m sharing an app of the week video featuring the University of Oklahoma Sooner Gameday app. The Sooners used Digital Publishing Suite to create their weekly gameday program for football games on both the iPad and the iPhone. Their app is a great example of taking a successful print piece and adding interactive features available for mobile devices, heightening excitement around the content.

Some of my favorite features:
- The title page opens with a football announcer and cheers from the crowd (video overlay). I feel the enthusiasm already…
- The stats and information on the players go deep. Scrolling frames allow for longer bios and more stats on a single page.
- Fans can watch sponsored videos of great plays from past games: The Power Play, Catch of the Game, Delivery of the Half, and Teeth-Rattling Hit of the Game
- An audio timeline of last week’s match highlights game-changing plays.

Check out the Sooners app of the week video to see how DPS apps can deepen fans’ engagement and excitement for their favorite team.

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2:08 PM Permalink

Football Fans Huddle Around Event App

Notre Dame Vs. Alabama 

NotreDame

For this year’s BCS National Championship Football game, both teams on the gridiron used Digital Publishing Suite to power their event game day apps. The newest app produced using Digital Publishing Suite – the Notre Dame app – features player bios, videos, animation and immersive interactivity to engage fans and event attendees before, during and after the big day. With live Twitter streaming embedded in the app, the Fighting Irish can allow others to join a virtual tailgate party (#NDvsBama) with other Notre Dame fans…even before the game has begun.

Event apps augment the experience both for fans who can’t travel to Sun Life Stadium in Miami Gardens Florida for the game – as well as those who are in the stadium for the big day. Because Notre Dame and its design agency were able to use designers to produce the interactive app content using Adobe InDesign, they were able to avoid using expensive custom app development firms. Best of all, because of this workflow they were also able to speed the time-to-market with the app – producing it in only a short two weeks.

See more about the app experience in the short video below, and download the Notre Dame game day app to experience for yourself.

 

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9:00 AM Permalink

Meet Us At the Folio Show

Join the DPS team at the Folio: MediaNext Show on January 8-10, 2013 in NYC. The MediaNext Show pulls together leading publishers to discuss the future of media through keynotes, microsessions, and workshops.

Nick Bogaty, Director of Business Development for DPS, will be sharing the stage with Bill Mickey, Editor of FOLIO Magazine, in a fireside chat to discuss the role of technology in publishing. They’ll touch on what it takes to transition to digital, and how critical it is to choose a solution that let’s you stay on top of the device explosion, approach your marketing in an entirely new way, capture and use data, and stay connected to your readers.

Tuesday| January 8
12 p.m.

Gerald Farro, also from the business development team, will discuss what it takes to build an app using DPS and customize it to meet the specific needs of your publication and reader. Gerald will showcase apps built with Digital Publishing Suite that include features designed to help publishers reach a wide audience, deliver interactive experiences, and monetize content. Join the breakout session:

Wednesday | January 9
1:45-2:30 p.m.

Visit the Folio: MediaNext Show website to view the conference schedule.

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2:45 PM Permalink

Adobe Life an Open Book

by Natalie Kessler, Adobe Employment Branding Manager

Adobe Life

The inspiring stories of our employees and the amazing culture that we have at Adobe should not be kept a secret. For that very reason, we decided to publish the Adobe Life digital magazine, a complimentary annual publication that captures what life is all about at Adobe throughout the world.

As an Employment Branding team, our goal is to show the world what a cool company Adobe is as an employer and to inspire readers to consider exploring a career with us. In addition, we want our current employees to be able to share in the experiences of their co-workers that they may not directly interact with. Digital Publishing Suite allows us to tell that story through rich videos, photographs and articles. The Adobe Life magazine features more than 35 employees covering career paths, community outreach, and the many benefits that we all love. The interactivity enabled through our Digital Publishing technology truly brings these stories to life in an impactful way.

This Adobe Life magazine was created for anyone who’s interested in understanding our culture, for those who are considering building a career with Adobe, and for all our employees who are proud of where they work.

Why Use Digital Publishing Suite?
Telling our story through the web is a given. We wanted something different and we know that audiences are increasingly using mobile devices to consume content. We decided to use DPS because we’re a rich-media company and we wanted to tell our story using the tools that reflect Adobe, the value of our products and our brand. We chose to publish to the iPad for our initial launch because of its popularity and market reach, and we plan to publish on more devices as we build up our skills in DPS.

This time around, Adobe Life is available on the iTunes store and a web-viewer version is also available for non-iPad users. Next year, we aim to make the magazine available on a wider variety of tablet devices. Enjoy the magazine and let us know what you think.

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3:52 PM Permalink