Archive for May, 2013

Enter to Win the Digital Publishing Awards!

Appreciate This

Adobe and Adweek would like to recognize the most innovative mobile ads and apps that reflect inventive thinking, awesome creativity, and design acumen via the Digital Publishing Awards. Register and review detailed instructions here: www.dpsawards.com, and then navigate to http://talent.adweek.com/ to post your work.

Do your best, and you will be featured on the above-mentioned industry-leading websites for all to see. Make sure you also post your work on multiple social media outlets, so that your friends, family, and colleagues can “appreciate” it to the fullest.

Those with the most “appreciations” will be judged and could receive two round-trip tickets to New York City for Advertising Week, with a super delegate pass and a three-night hotel stay. Your mobile ad or app will also be showcased in a gallery in the Adweek digital publication and on Adobe.com if you make it to this stage in the game. So, have a little fun, and take on the competition now.

All entries must be submitted by 5:00 p.m. PT, July 22, 2013.

Share
1:24 PM Permalink

Condé Nast Turns Data into Profitable Decisions with DPS and Adobe SiteCatalyst

By Sonia Sawhney

Condé Nast, publisher of 18 consumer magazines, four business- to- business publications, 27 websites, and more than 50 mobile/tablet apps, defines excellence in all categories as a renowned publishing leader. At the recent DPS Summit in NYC, Chris Reynolds, Vice President of Marketing Analytics, and Sean Bumgarner, Design Director, Platforms and Devices, share how the Condé Nast team uses Digital Publishing Suite to build apps and SiteCatalyst (formerly Omniture) to capture analytics, making accurate and strategic business assessments decisions for greater competitive advantage.

To better serve readers wherever they are, Condé Nast is laser focused on the complexity of the many devices  on the market and all of their varied screen resolutions. Relying on SiteCatalyst, the Condé Nast team is unlocking essential data points that will help them evolve their editorial and design strategies to keep pace with the speed of device innovation.

The Condé Nast team collaborates with Adobe and Apple and describes the partnership as: “best-in-class partners to lead the industry in both creation of this new product and defining the measurement to understand it.” Early findings of their research reveal that digital editions usage is more like magazines than web. The sequential consumption of a digital magazine, read front to back, indicates that engagement with the brand in this format is similar to print and is accumulating with steady growth.

Check out the video below to hear more from the team. In their presentation, Chris and Sean share more about marketing analytics, including:

  • Typical behaviors in this environment, using Glamour Magazine as an example of readers who flip through issues left to right.
  • Best practices, including the example of The New Yorker using a table of contents to attract much more direct navigation.
  • Challenges and best practices for metrics.

Watch the video here – Condé Nast: Turning data into profitable decisions:

Share
4:01 PM Permalink

App of the Week – Motor Trend

By Teresa Demel

Motor Trend

Motor Trend has been around since 1949 and understands the importance of keeping in touch with its fans. While its publisher, Source Interlink, uses Digital Publishing Suite to build the app, it also has a strong online presence with multiple touchpoints so that fans can experience up-to-date videos and editorial content.

Motor Trend’s customization of the navigation bar was my primary motivation for promoting it as this week’s app of the week. Don’t get me wrong. It has other great content that I also highlight, but the custom navigation bar is a great way to encourage readers to sit down and stay awhile in the app. The digital publication functions as a centerpiece that links out to constantly updated information available through the blog, website, and youtube channel.

Cars are complicated creatures, and the interactivity available in Digital Publishing Suite deepens the car research experience. In this video, I show how buttons and slideshows allow readers to get a close look at dashboards, steering wheel controls, lighting, etc. In addition, the video overlay introduces us to the engineers behind the cars, so we can understand the thought process involved in auto design.

I commend Motor Trend for the cross-screen user experience of this app. I enjoy the in-depth, interactive articles on the latest cars, as well as the opportunity to explore the latest stories about automobile innovations.

Share
3:48 PM Permalink

Agency Spotlight: JWT/Casa’s Digital App Strategy

By Teresa Demel

JWT/Casa found that using Digital Publishing Suite to develop apps for its clients transformed its business as an agency by improving speed to market, cost effectiveness, and business processes such as internal communications. Below is a clip of Lorenzo Vallone, SVP/CTO at Casa, discussing how DPS can be used to replace traditional app development at an agency.

At the Digital Publishing Summit in New York City, JWT/Casa shared some interesting insights into how DPS has transformed its business.

1)   Interactive storyboarding: The creative team can use the InDesign and DPS interface to quickly prototype the user experience for an app and push it dynamically through Adobe Content Viewer. For an agency, this agile workflow allows them to easily gather feedback from the client on the user experience.

  • In one example, GM approached JWT/Casa with an app request on a Thursday afternoon, and JWT/Casa was able to provide the CMO with a prototype the following Monday.
  • In another example, a pharma client requested a sales enablement tool for iPad. JWT/Casa did the design, development, and build with DPS in three weeks.

2)   Multi-device development: After using DPS to develop an app for one set of devices, it is relatively easy to change the layout for other devices and operating systems

3)   Developers create special touches: When some of our customers are evaluating DPS as an app development platform, they worry that DPS is going to put developers out of business. Instead, we find that developers are freed up from creating a basic interface, and instead can add special touches to apps, fully utilizing their coding skills.

  • In one example, JWT/Casa created the Digital Publishing Summit Event App. Designers handled the basic user interface, but developers added a special “Notes” section to the app. This allowed our audience members to take notes and email them to themselves during the presentation.

I work closely with some of our DPS agency partners, and have heard these same themes time and again: speed to market, cost savings, and a heightened focus on user experience gives clients a competitive advantage that strengthens the agency-client relationship.

Share
12:15 PM Permalink

Esquire Breaks Ground With Weekly Tablet Magazine

Esquire

 

Esquire is no stranger to innovative breakthroughs in the digital publishing space—from being one of the first publishers to release their digital issue before their print, to integrating tools like Google Maps and Netpage, and delivering some of the most engaging interactivity out there—they have consistently pushed the notion of what’s possible. These innovations have driven over 1M digital subscribers to date, one of the highest numbers in the industry. And now—Esquire Weekly.

The Weekly will be a mix of all the things Esquire does best–ambitious writing, humor, an advice column of a type no one has ever seen, and celebrations of the things Esquire gets enthusiastic about.

When we asked Mark Mikin, Esquire’s Mobile Editions Editor, why they pursued a weekly edition and how DPS has helped, he had this to say:

“We’ve always wanted to make our iPad edition unique—we never wanted it to just be a replica of our print magazine. One of the ways we do that is by making it rich with interactivity, with a lot of multimedia and a fresh design tailored for the tablet. But another thing we can do on the iPad that we can’t do anywhere else is create a whole new edition. One that’s more frequent, like the Weekly. What’s great is that, with the Adobe Digital Publishing Suite tools, we can create this really quite fast. Which is essential.

We realized people were coming back to our app every day looking for more stuff. And we wanted to give them more stuff, in a magazine format, that would entertain them and keep them in the Esquire universe between monthly issues. And we’re really happy with what we’ve come up with. We hope our readers will enjoy it as much as we do.”

Go team Esquire!

Learn more about Esquire Weekly

Download Esquire now

Share
8:41 AM Permalink

National Geographic at Digital Publishing Summit

The Evolution of a Publishing Legend

By Sonia Sawhney

From analog to digital and from web to mobile, National Geographic has continued to evolve as a leader in the world of publishing.  I25 years ago, the National Geographic Society set out to increase and diffuse geographic knowledge to the average citizen. Captivating readers with stunning photography, National Geographic has survived and thrived through the publishing evolution. Executive Vice President of National Geographic Society, Declan Moore joined us at Digital Publishing Summit last week to explore their successful journey from print to digital. Through the use of interactive features and fascinating video content, the digital edition of the magazine strives to be the most innovative and entertaining source for their readers.

In this video clip, National Geographic: The Evolution of a Publishing Legend, catch Declan Moore’s presentation recap to learn more about National Geographic’s digital experience:

Want more? Watch the complete presentation (37 minutes) of National Geographic: The Evolution of a Publishing Legend (long version) on Adobe TV.

Share
12:07 AM Permalink

Bringing Brands to Life: Renault at Digital Publishing Summit

By Sonia Sawhney

At last week’s Digital Publishing Summit in New York, Boris Petrovitch Njegosh, Corporate Identity Designer from automobile manufacturer Renault, shared how the company was able to create a best in class publication and extend their reach indefinitely in the digital space. He showcased how Renault was able to engage fans on multiple devices with an immersive app featuring Renault’s new urban crossover vehicle, Captur.

Utilizing video, audio and interactivity in the app, Renailt was able take the story of Captur from concept to reality. In this video clip from Summit, Boris explains how Renault used Digital Publishing Suite to create an interactive and seamless digital experience in just over one month!

If you missed the Digital Publishing Summit, you can catch the complete recap here:

Share
12:35 AM Permalink

DPS at Adobe MAX – 2013

By Teresa Demel

Did you miss the Digital Publishing Suite sessions at Adobe MAX? If so, fear not. Most have been recorded and are live on Adobe TV. The DPS team led a lot of great tutorials on using Digital Publishing Suite, and those recordings are listed at the bottom of this blog post. Send your graphic designers and developers to those links in case they want to learn how to use DPS with step-by-step instructions.

Leaders in digital publishing joined us to discuss their digital publishing strategy, and we are delighted to share a full video of their talks here.

Corporate Publishing Session: Engaging Your Customers and Employees with Mobile Apps

Watch the full length video on Adobe TV.

MAX
Melissa Webster, Jose Andrade, Brooke Entsminger, Daniel Riley, and Christian Russo

As we said in last week’s Corporate Publishing Summit recap, brands and businesses are using Digital Publishing Suite in a range of use cases that we hadn’t imagined when the product launched several years ago. The following DPS customers joined moderator Melissa Webster from IDC to share how they use DPS to build apps for their businesses.

  • Jose Andrade from Publicis Life Brands Medicus and Brooke Entsminger from Lung LLC discussed how they use DPS for a medical sales tool.
  • Christian Russo from Sotheby’s International Realty shared their privately published app delivered to their real estate network.
  • Daniel Riley from UCLA School of Management showed us the alumni magazine, which is now only available on iPad.

Corporate Publishing: Key Takeaways

  • Efficiency: The panelists use DPS as an efficient mobile app platform. For pharmaceutical companies, this efficiency allows them to make quick changes for the review committee. For Sotheby’s International Realty, this efficiency allows them to deliver three to four updates per month.
  • Cost savings: UCLA has stopped printing its alumni magazine and only delivers it to alumni via iPad. Publicis and Sotheby’s International Realty have reduced printing costs by providing PDFs that the sales team can print if they choose.
  • Analytics: Understanding app usage helps each of our panelists define the editorial strategy moving forward. Because this app is new to Sotheby’s International realty, the team is looking at the daily use increase and the percentage of network downloads in order to understand its acceptance in the field. Publicis and Lung LLC are looking at the level of interaction between the patient and physician.
  • Marketing Mix: For UCLA, the DPS alumni magazine serves as a piece of the marketing mix, and the content is complemented by other activities conducted by the alumni office. However, Sotheby’s International Realty said that the app IS their marketing mix – in that it is the central means of communication with the field.

Magazine Publishing Session: From Print to Digital Media: Building a Digital Publishing Business

Watch the full length video on Adobe TVMAX
Bill Mickey, Anthony Cerretani, and Meghan Milkowski

Publishing magazines on iPad has become much more mainstream than it was at the 2011 MAX conference. The community of publishers is beginning to set best practices, but the jury is still out on some issues. The following DPS customers joined Bill Mickey from Folio to discuss their digital publishing stories.

  • Anthony Cerretani, Backpacker Magazine
  • Meghan Milkowski, Prometheus Global Media (Billboard, Adweek, Hollywood Reporter)

Magazine Publishing: Key Takeaways

  • Adoption of DPS: Active Interest Media (publisher of Backpacker) initiated a competition a few years ago to see which title could publish onto the iPad first. Evidently, the Backpacker team won. Cerretani’s team continues to push the envelope with our platform. At Prometheus, the creatives were champions of DPS, and because of their enthusiasm for the platform, they were willing to stay up late at night to figure out how to use it.
  • Production: Neither publisher has hired new employees to create the digital magazine. Instead, both have built in efficiencies to deliver the print and digital magazine at the same time. While templates are helpful, both publishers indicated that the mindset of the production team has shifted to include both digital and print.
  • Advertising: Backpacker and Prometheus encourage other publishers to sponsor special editions and magazine launches. Advertisers love being spotlighted in special issues.
  • In-app marketing: Readers love special editions and back issues. Backpacker said that it was worth investing in PDF replicas of back issues since they are popular with existing iPad readers.

Other MAX Videos

Share
3:09 PM Permalink

Bonnier’s Dagens Nyheter wins Tablet Publishing Category in 2013 European Digital Media Awards

DMA

Dagens Nyheter

With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden.  We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.

Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.

Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.

Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:

Share
9:00 AM Permalink

Corporate Publishers Take Center Stage

By Teresa Demel

Corporate Publishers

Yesterday, we held an event for corporate publishers at the Adobe Digital Publishing Summit in New York City. Marketing executives and creatives gathered at 82 Mercer to share DPS use cases and best practices. The event designed for corporations was as inspirational as Tuesday’s magazine and newspaper publisher event, but the audience walked away with a different set of takeaways. While magazine and newspaper publishers are designing apps based on print publications, corporate publishers are choosing DPS for other reasons:

  • Marketers and agencies can build mobile apps faster with DPS than they can with custom development
  • Print collateral can also be delivered on mobile, elevating the user experience, updating content, and reducing costs
  • DPS apps can be used to repackage an existing collection of sales and marketing content, and push updates to that content quickly
  • Omnichannel Strategy: DPS allows brands to create content once and publish across multiple platforms

The summit represented a wide range of industries, topics and use cases:

  • Sales Enablement: Sotheby’s International Realty, Stryker Orthopaedics, and Adobe
  • Consumer Engagement: JP Morgan Chase, & Renault Captur, & Adobe
  • Agency Advantages: JWT/Casa & Joe Zeff Design
  • Mobile Commerce: The Knot

Mobile Marketing: The End of the Beginning

Jeffrey S. Hammond, Vice President at Forrester, framed the day’s conversation with stats on mobile trends, including audience usage and business usage. In his words, “this is the end of the beginning of the mobile shift,” meaning mobile usage is mainstream. 25% of all U.S. adults are online with more than three devices, and about 50% of U.S. adults carry smartphones. It is no longer a matter of whether to have a mobile strategy, but how. Consumers expect content across multiple devices, and marketers need to have an omnichannel strategy that takes into consideration the rising mobile usage.

At the same time, many companies invested in mobile early (over two years ago) and are facing new challenges. When they first developed their mobile strategies, they had low expectations of maintenance costs, and device proliferation has forced them to write different sets of code for each operating system. The key is to find ways to reduce those maintenance costs.

DPS Apps vs. Custom Development

Custom development allows marketing departments to build mobile apps with an endless amount of complexity. At the same time, a lot of mobile content can be built with Digital Publishing Suite with faster turnaround, lower costs, and a focus on design. Fear not, mobile developers. Designers are not replacing developers with DPS shops. Instead, developers can focus entirely on value added projects such as integrating the company’s CMS into an app. For the following two case studies, the apps are privately published and are not available in the app store.

Cost Effectiveness

  • Stryker Orthopaedics migrated from custom development to DPS for its sales tools. They noted that, with custom development, it was hard to get the design and production team on the same page. DPS puts the design back in the hands of designers. The company reduced printing expenses by 42% and was able to constantly update the content in the app without incurring developer or print expenses.
  • JWT / Casa is an agency that builds DPS apps for many notable clients, including Sony, GM, and Adobe. As an agency, DPS gave the agency a strategic advantage because the team could design and build app prototypes within a matter of days, and ultimately deliver apps for its clients in three to four weeks. Because designers built the app, the content was captivating and professionally designed.

Print Collateral Delivered Digitally

Corporations are re-imagining print and using DPS to elevate the content, save money on print, update content quickly, and drive m-commerce.

Reaction

  • A few years ago, content delivered by Sotheby’s International Realty (SIR) to its sales affiliates was 80% print and 20% digital. Today, the inverse is true. Eighty percent of content used by affiliates is produced with Digital Publishing Suite. While cost savings are good for ROI, SIR focused more on its ability to house all content in one app and frequently update it. As Wendy S. Purvey, CMO of SIR said, “If we had to reprint all the material with all the changes we made [since January release], it would have cost $1 million.”  View the Sotheby’s International Realty App of the Week video to see it in action.
  • JP Morgan Chase produces its “print plus” Letters to Shareholders on DPS. Working with Joe Zeff Design, the investment company was able to build the app from concept to reality in nine weeks. The app has the same written content as the booklet, but includes the richness of photography and illustration, a dynamic news feed from the website, and push notifications to remind readers to return to the app.

The Knot Magazine Ap

  • The Knot magazine, built with DPS, merges the gorgeous layout of print with transactional abilities of mobile. The publication and other media properties are designed to give brides a frictionless shopping experience. Rebecca Dolgin and Carrie S. Reynolds demonstrated the “Tap to Buy” feature, which is available throughout the publication. If a bride sees an item she likes, she can easily open up the web browser, make a purchase in the publication, and return to the browsing and shopping experience.

Aggregate Assets in the App

Notre Dame noted that they had a plethora of marketing assets, such as video and photos, which were either dispersed across their website or unavailable to the public. Using DPS, they were able to aggregate their content within a folio and provide a rich app experience for their fans.

  • Joe Zeff Design created a Gameday app for Notre Dame for the BCS National Championship Football Game. Content was based on its print gameday program, but included other assets such as extra photography and video. Because Notre Dame has fantastic photographers and videographers, they were able to “create an app without recreating anything.”

The advantage of the DPS app is in the packaging. Readers are downloading the app with a specific event in mind, and the interactive content feels more relevant to the user.

Create Content Once – Publish Everywhere

When Renault launched its “Capture the Day” campaign for the Captur, it decided to use Digital Publishing Suite to amplify the campaign. In a little over four weeks, Renault was able to launch the Renault Captur app on iPhone, iPad, Android tablet, and desktop. Renault already had a responsive website, but chose Digital Publishing Suite to deepen users interest with the content through interaction and captivating animations. Watch the Renault Captur app of the week video to see how it uses Digital Publishing Suite to drive reader engagement.

Renault

Stay tuned. Soon you will be able to download the Digital Publishing Suite Summit app (built by JWT / Casa) and view slide decks from our presenters. In addition, Adobe TV will soon show video of most presentations from the Digital Publishing Summits.

Share
2:12 PM Permalink

Storify Recap from Day 2 at Digital Publishing Suite Summit

What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

In case you missed out on yesterday’s Traditional Publishing session, get your updates here:

Below is the Storify recap of social media conversation from today’s Corporate Publishing   Summit. Check back soon to see more highlights and recaps from the event.

 


Share
3:12 PM Permalink

Adobe Digital Publishing Summit Recap

By Teresa Demel

DPS Summit

Yesterday, leaders in the digital publication of magazines and newspapers converged at 82 Mercer in New York City to share successes, best practices, and challenges with their peers. Adobe shared some metrics on digital publishing, announced the launch of the Digital Publishing Awards, and then opened the stage so our customers could share their stories with the audience.            

Declan Moore

Declan Moore, National Geographic

Our customers, including independent and global publishers, discussed marketing, advertising, analytics, and content strategies with one another.  While the conversation was varied and broad, I noticed a few key takeaways:

  • Successes: It is obvious that publishers are seeing many forms of success in mobile publishing. At the same time, the industry is in its nascent stages. The victories that publishers are experiencing are hints at what is to come.
  • Marketing: DPS has provided a framework to help publishers drive in-app marketing, and publishers are using the tools in varied and creative ways to drive readership.
  • Advertising: Because interactive advertising in DPS publications is still young, publishers are defining the pricing model and how it differentiates from other types of ad placement.
  • Analytics: Now flooded with data about their publications, each publisher needs to carefully select the metrics about the publication that reflect its goals

Digital Publishing: Defining Success

Top Gear Results

Our publishers shared their successes along many metrics: revenue, readership, retention, and cost savings.

  • Top Gear readers spend more time reading the interactive DPS publication than they did with the PDF replica.
  • National Geographic sees a higher renewal rate (74% – 78%) and a younger demographic in digital than in print, indicating a growing audience from its digital offerings.
  • Martha Stewart also has a younger audience, and it is also more affluent and more satisfied with the platform.
  • Interweave Publishing  is able to publish Sockupied, its digital-only publication for a mere $7,000 per issue, providing lucrative margins in digital.

Marketing Techniques: Driving Digital Readership

Several publishers shared techniques and opportunities for pulling more readers through the purchasing funnel. They are gaining new readers with teaser content using First Issue Free and Free Article Preview. They use the custom storefront to promote content to new readers. For example, Martha Stewart not only promotes issues of the downloaded title, but also uses the custom storefront to promote other MSLO titles and Martha Stewart apps, such as Martha Stewart CraftStudio

Martha Stewart Living

While gaining new readership is important, several publishers stressed the importance of retaining existing readers. According to National Geographic’s Declan Moore and Hearst’s Sharon Bailey Romano, today’s readers expect to see new content constantly streamed into the app, rather than a monthly cadence. Romano reminded publishers to inform subscribers about next month’s issue to entice them to return. In addition, existing readers love back issues of content.

Advertising: What is Next?

The brands and advertisers that have experimented with interactive ads in digital publications have proven that they can reach new creative heights and captivate readers.

  • Adobe VP of Digital Media Danny Winokur showed ads that I have featured in the ad of the week video series, including Jaguar, REI, and Levi’s Made & Crafted. Each ad allows readers to play with the ad, learn about the product, and shop.
  • Wolters Kluwer medical journals allow medical companies to tell a richer story through advertising. In Chantal Kolber’s example, an ad for multiple sclerosis therapy included a before and after video of a woman who had undergone treatment – illustrating the effectiveness of the drug through a compelling story.

In the Advertising panel, Bullett Magazine’s Jack Becht argued that DPS ads are playing in a new space – differentiated from print and online ads. They can easily function as a digital storefront that allows readers to shop, as in the Levi’s Made & Crafted ad.

Interactive Ad Panel

While publishers are happy to embrace digital advertisements, the pricing models are still being defined.

  • Wired charges extra fees based on levels of interactivity.
  • Bullett only accepts interactive advertising in its publication, and the Bullett team operates as a creative studio for brands.
  • Wolters Kluwer bundles all print and digital advertising, and charges more for the standard advertising package.

Analytics: The Data that Matters

As Sean Bumgarner, Design Director for Platforms and Devices at Condé Nast stated, “We have troves of data. The question for editors is what do you want to know, and how do you measure success?” Condé Nast has discovered through its Site Catalyst account that analytics can be used to understand reader behavior and define content and layout strategy. They learned that readers read a publication from front to back, and that audience accumulation closely mirrors print. This indicates that the way readers experience DPS publications is more similar to the print experience, rather than the online experience.

Conde Nast

Regarding content strategy, Golf Digest uses analytics to identify the most popular content and focus its strategy on that content. The “Swing Series” in Golf Digest uses the image sequence feature in DPS to allow readers to view and control a professional golfer’s swing. When Golf Digest realized the popularity of this feature, the publisher spent more time focusing on and highlighting the feature.

This stimulating conversation shows that publishers are thinking creatively about how to use DPS to maintain a progressive business. While there are still debates about advertising rates, measurement tools, and best practices in marketing, all of our customers agreed that it is important to be active in the mobile space to stay on the cutting edge of publishing.

Stay tuned! We will post videos of the Digital Publishing Summit over the next few weeks. In addition, you will soon be able to download the Digital Publishing Summit app from the iTunes store.

 

Share
6:23 AM Permalink

Storify Recap from Day 1 at Adobe Digital Publishing Summit

That’s a wrap for Day 1 at Adobe Digital Publishing Summit! Today we heard from National Geographic, Martha Stewart Living Omnimedia, Wolters Kluwer, Hearst Magazines, Daily Mail, The New Republic, and many more speakers from companies & brands. Everyone in the room was pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

To highlight some social media conversation and highlights from today’s traditional publishing session, explore our Storify recap below. Stay tuned throughout the week as we continue to bring you more!

Share
2:22 PM Permalink

Digital Publishing Awards

AdWeek

Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.

From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.

AdWeek Talent Gallery

Submissions to the DPS Innovation Awards will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery

 

Awards

Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.

Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!

For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.

We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.

Share
7:05 AM Permalink

National Geographic Named Best Tablet Magazine of 2013

National Geographic

A hearty congratulations to Declan Moore and the team at National Geographic for taking home the award for Best Tablet Magazine of 2013 at last night’s ASME awards. According to ASME judges, Nat Geo won because of its in-depth reporting, world-class photography, beautiful design, smooth navigation, immersive interactivity, social media integration, plus engaging extras like a cheetah darting across a cover. They have gone to great lengths to integrate some of the most powerful features of Adobe Digital Publishing Suite (DPS) into their award winning app. Their hard work has paid off–Nat Geo has one of the highest global paid digital circulation of any magazine (330,000), and, according to Declan Moore, is seeing about 10% of their publishing revenue come from digital content.

If you’d like to hear firsthand how National Geographic transformed into a digital publishing powerhouse don’t miss Adobe’s Digital Publishing Summit on May 14 in NYC where Declan Moore will share this riveting story. Registration is open, RSVP here.

We’re also proud to report that of the five nominees in this category–National Geographic, Bloomberg Businessweek, Bon Appétit, Esquire and Money–three of them use Adobe Digital Publishing Suite (DPS) to publish their digital issues. Congrats to Bon Appétit and Esquire for their nominations.

Share
12:55 PM Permalink