May 22, 2013
By Sonia Sawhney
At last week’s Digital Publishing Summit in New York, Boris Petrovitch Njegosh, Corporate Identity Designer from automobile manufacturer Renault, shared how the company was able to create a best in class publication and extend their reach indefinitely in the digital space. He showcased how Renault was able to engage fans on multiple devices with an immersive app featuring Renault’s new urban crossover vehicle, Captur.
Utilizing video, audio and interactivity in the app, Renailt was able take the story of Captur from concept to reality. In this video clip from Summit, Boris explains how Renault used Digital Publishing Suite to create an interactive and seamless digital experience in just over one month!
If you missed the Digital Publishing Summit, you can catch the complete recap here: