Publicis Reinvigorates Healthcare Sales with DPS
By Sonia Sawhney
It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and a recap from our DPS Summit. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.
Rapid App Development
In today’s Agency Week spotlight case study, we are featuring Publicis Life Brands Medicus (PLBM), an agency that is able to expand business by rapidly creating engaging apps for industry leading clients with Adobe Digital Publishing Suite. Striving to be on the forefront of technology and ultimately elevate client brands, the agency uses Digital Publishing Suite, Enterprise Edition to expand brands into the mobile space, flexibly respond to changing regulatory requirements that impact collateral, and measure content effectiveness.
Great ROI – for Agency and Client
PLBM easily adopted to DPS and quickly discovered positive results and benefits. As Enterprise Edition customers, they were able to quickly and easily publish and measure the effectiveness of sales tools using established workflows and industry-proven tools. In addition to increasing speed of delivery, the agency and their clients also enjoyed decreased cost per app. With greater flexibility and quick prototyping coupled with a cost effective solution, the team at PLBM was able to build four times as many apps for its medical clients by using DPS instead of custom development, lowering costs for the client and bringing them to market more quickly.
The agency is able to address client needs with digital solutions, and encourages more and more clients to have a presence on tablet devices to drive engagement and stay relevant. Using InDesign skills the creative team was already familiar with, they brought forth new ideas that pushed the envelope of what had been done in the past. The digital content created with DPS incorporated eLearning content, videos, and interactive pieces that told a cohesive story.
After content is created, the analytics in Digital Publishing Suite provide the client success metrics. By tracking key success factors, the agency is able to gather insight into the consumption of individual pieces of content within digital publications, as well as the number of times audiences view videos, audio, slideshows, hyperlinks and 360 degree animations. In the context of sales apps, this means that the marketing team can refine the sales tools to cater to the immediate needs of the sales team.
In addition to the highlights above, the Publicis Life Brands Medicus team enjoyed the following benefits after adoption of Digital Publishing Suite tools:
- Delivered four times as many apps for client as previous year
- Created and published client sale and marketing content, cost effectively
- Impressed and retained existing clients with expanded offerings that drove consumer engagement
- Produced interactive and engaging medical sales and marketing materials for tablet devices
- Enabled clients to privately publish and tailor distribution of content
- Provided valuable insight into content consumption and effectiveness.
Read the complete customer success story here:
Hear Andrade’s story in the MAX video, Engaging Your Customers and Employees with Mobile Apps