Runner’s World Delivers Compelling, Interactive Coverage of Boston Marathon Bombing
We interrupt Corporate Publishing Week to bring you late-breaking news!
The July issue of Runner’s World is dedicated to the Boston Marathon bombing and tells a riveting story from the perspective of over 20 runners who experienced the tragedy firsthand. By releasing this story several weeks after the bombing, the Runner’s World team had time to step back, be ambitious, insightful, and view the story with a wider lens–the result is a definitive record of that day.
Runner’s World recognized that this story offered the perfect opportunity to create an enhanced version of their digital magazine and quickly came together with Priest+Grace
, a design agency well-versed in DPS. The initial design challenge given to Priest+Grace was to create an interactive timeline to illustrate how the day unfolded. The result is a five-piece horizontal scrolling history with audio, video and other interactive overlays that keeps the reader engaged and interacting with the with the content. And the app grew from there.
Runner’s World then gave Priest+Grace an Excel spreadsheet containing all of the “Boston Strong” tribute runs that popped up across the world over a seven-day period after the bombing. By using Adobe Edge Animate, the contents of that spreadsheet turned into an interactive map showing the amazing unity of runners who supported the victims and first responders.
There is also a very poignant time-lapsed video of the repainting of the finish line at the end of the Boston Marathon section.
Runner’s World has also integrated a feature recently released in R26—free article preview—that gives non-subscribers the ability to view the interactive timeline and the time-lapse video of the repainting of the finish line. The “free preview” articles are highlighted in the table of contents.
The strong collaboration between publisher and agency resulted in a this powerful piece that brings the reader back to that day giving a sense of what it was like and providing hope and inspiration for the future. Be sure to check it out.