July 18, 2013
What’s making the biggest impact on Martha Stewart Living Omnimedia’s digital publishing business? According to Rich Fontaine, Sr. Vice President, Consumer Marketing, it’s increases in renewal rates among print subscribers who sample the publisher’s digital editions. Rich discusses why print subscribers who have taken advantage of free access to the digital edition are renewing at a 20% higher rate than those who haven’t, and how 80% of those who renew are migrating from print-only to print/digital bundle and are paying more for it. Learn more about MSLO’s digital business and how new digital publishing strategies are creating higher margins and lower customer acquisition costs.