App of the Week – Lowe’s Creative Ideas
By Teresa Demel
Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. I love finding DPS apps that use interactivity to provide instructional content. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.
In this app of the week video, I show how Lowe’s Creative Ideas uses DPS:
- Scrolling frames, buttons, and multistate objects allow readers to tab through one instruction at a time
- Video overlays show DIY projects in action
- Nav-to buttons, overlaid on a map, allow readers to jump to a topic that interests them most, rather than reading linearly