App of the Week – Sears Patio and Grills
By Teresa Demel
Sears: They know catalogs. In this app of the week video, I show how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase.
Watch this app of the week video to see how Sears uses DPS:
- Use buttons and multistate objects/slideshows to show light-up patio furniture in evening and daytime settings, gas grills in multiple colors, and product specifications
- Apply nav-to buttons to an index at the top of each page so that readers can jump to relevant sections of the app
- Audio and video overlays set the mood – an important showroom tactic