Archive for October, 2013

Adobe Digital Publishing Summit (EMEA) 2013: Mobile Is the New Digital Hub

DPS DPS DPS Summit impressions from the London stop, Mark Greenaway, Digital Media Sales at Adobe

From 26 September to 3 October, leaders in the field of digital magazines, newspapers and corporate publications came together during several Digital Publishing Summit (EMEA) events in Hamburg, Stockholm, Paris and London to share successes, best practices, and challenges with their peers. Top Adobe clients in attendance included Top Gear, Daily Mail, Airbus, Renault, Remy Cointreau, Adidas, Sotheby’s, Elle, and Shop Direct as well as representatives from several agencies and publishing partners specialized in digital.

Adobe shared product insights and demonstrations, as well as data analysis pointing to the future of the publishing industry with highly designed content delivered on mobile devices and the web. Nick Bogaty, Senior Director Digital Publishing at Adobe talked about the future of digital publications and how the company is driving platform development to increase digital readership for its clients. One of his predictions: Publishers who are taking advantage of tablets and their possibilities (for example, rich media design) will see this translated into higher number of readers, increase in reader engagement, and last but not least, their advertising income will be on the rise as well. Finally, Bogaty pointed out the great opportunities in digital publishing which lie ahead for corporations either seeking to create higher brand affinity with their customers and prospects or wanting to put out impactful content and communications materials for internal purposes while saving costs at the same time.

Nick Bogaty

Nick Bogaty, Senior Director Digital Publishing at Adobe

DPS Customers Talk about Their Digital Publishing Strategies

Afterwards, Adobe opened the stage so our DPS customers could share their stories with the audience, among them Daily Mail, Sotheby’s Realty International, Remy Cointreau, and Top Gear. From Top Gear, for example, we heard how an iPad edition has enabled them to combine the great editorial content of the magazine, the interactivity of the website, and the top quality video content you associate with the TV show.

Top Gear

Caption: Simon Carrington, Publisher at Top Gear

Jonathan Wall, Group e-Commerce Director at Shop Direct discussed the results the Group is reaping after reinventing its retail business to take into account growing mobile and tablet use amongst its customers.

DPS

Jonathan Wall, Group e-Commerce Director at Shop Direct

Advertising Trends: Mobile & Apps – Whatever You Do, Your Strategy Should Include Mobile

Thomas Husson from Forrester Research shared recent survey results about the so-called “Mobile Mind Shift” and talked about best practices of making the most of mobile and apps in the marketing mix and how publishers can exploit this new environment to connect with customers in a more meaningful way. Key takeaway: Whatever you do, your strategy should better include mobile.

Interesting stats (Source: Forrester Research):

  • Number of iOS devices sold: 700 million
  • eBay predicts it will generate 20 billion dollars on its mobile platform by 2014
  • Number of Android devices sold: 1 billion
  • Active users on Facebook per month: 820 million

Thomas Husson

Thomas Husson, VP Principal Analyst Marketing Leaders at Forrester Research  

Key Takeaways

The conversations at this year’s DPS Summit show that publishers are thinking creatively about how to bring their brands or publications to life on leading tablet and smartphone devices and deliver even greater mobile results. Among publishers we see proof of digital business models that work, resulting in higher income from readers and also advertisers. Furthermore, there is increasing focus on innovation and higher investment in successful marketing of a growing variety of digital publishing content.

Watch Highlights from DPS Summit (EMEA) 2013 in London & Paris on Video!

Leaders in digital publishing joined us in London and Paris to discuss their digital publishing strategy, and we are delighted to share a video of their talks here.

DPS Summit in London

DPS Summit in Paris

Official DPS Summit (EMEA) 2013 App & Presentations for Download

Download the official DPS Summit EMEA 2013 app for iPhone & iPad and get access to valuable presentations made at DPS Summit. (Log in: dps, password: summit).

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10:07 AM Permalink

App of the Week – GE Inspired

By Teresa Demel

GE Inspired

GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Download the app to learn more about GE’s appliance technologies, latest product innovations, and promotions.

In this video, I show how GE uses DPS to educate its sales team and fans about the latest innovations:

  • Video overlays show the new features in action
  • Buttons and slideshows allow readers to thumb through show rooms and see the appliances in futuristic living areas. In addition, they allow readers to tap on product elements and learn more about the features

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1:26 PM Permalink

App of the Week – O, the Oprah Magazine

By Teresa Demel

Oprah is everywhere. From her talk show to her magazine to her book club, her warm and thoughtful character can so easily permeate many parts of our lives. In this app of the week video, I show how Oprah Magazine on the iPad uses features in Digital Publishing Suite to pull in her personality and uphold the Oprah brand that we know and love.

Oprah Magazine uses DPS in the following ways:

  • Video overlays of Oprah pull the talk show host’s personality into the story of her farm on Maui.
  • Nav-to buttons and web overlays allow readers to peruse Oprah’s “book shelf” and read samples of her recommendations.
  • Buttons and multistate objects allow readers to take a quiz on women’s heart health.

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9:45 AM Permalink

Raymond James Financial: Strengthening client relationships

The Personal Touch (And Swipe) 

Raymond James

The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.

“The digital edition brings financial advisors and clients closer together,” says Cameron Diehl, manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts, who can then email the advisor or go to their website directly from within the WorthWhile app.”

Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.

PDF Success Story:

Learn more and download the Raymond James Financial success story:  http://adobe.ly/GBISuq
Download the WorthWhile app:  https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8

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9:50 AM Permalink

Wolters Kluwer Sees 68% Boost in Overall Engagement With Tablet Editions Added to Mix

JNPT  JNPT

Wolters Kluwer, a publisher of over 280 medical journals, has embraced DPS and is seeing a rapid and exciting transformation of its business.

Journal reading and access preferences for doctors, a core target audience for Wolters Kluwer, have come a long way in the past five years. Rather than sitting at their desks reading printed journals, more and more doctors are accessing portable, online content in between patient visits. When tablets hit the market, the publisher recognized the opportunity they presented to reach audiences in new ways. In 2011, Wolters Kluwer began expanding into digital publishing with the goal of translating static content into exciting reading experiences—complete with audio, video, slideshows and interactive advertising—that would complement popular printed journals and website.

“It’s about overall audience engagement,” says Chantal Kolber, Director of Digital Advertising Strategy. “For us, it’s not a digital, print, or online edition. It is the journal. It’s a whole.” This approach has paid off. The company has seen overall engagement of an average journal’s content—available via print, tablet, and web—increase by 68%.  ”One is not cannibalizing the other, it’s adding more interaction with the publication as a whole,” adds Kolber.

Plastic Plastic2

In rapid succession, Wolters Kluwer created apps for over 150 journals and immediately saw this new platform benefit readers, authors, editors, and advertisers. Over a six month period, the digital journals had over 1.2 million visits; readers returned to an issue two to three times, eventually consuming all of the information in that issue; and time spent on individual ads was 5 to 20 seconds. Being able to share ‘time spent’ with advertisers has been very powerful for Wolters Kluwer. It proves to the advertiser that the digital platform turns a basic ad exposure into an educational experience that is worth investing in.

Wolters Kluwer believes that the enterprise edition of Digital Publishing Suite is a solution that will get help it reach 200 to 300 journals very quickly. And the company is well on its way.

PDF Case Study

Summit Videos
Watch the short or long version of the Wolters Kluwer presentation at the Adobe Digital Publishing Suite Summit

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9:55 AM Permalink

AMC 2013 Coming to New York City- October 22 and 23

AMC

Adobe is proud to sponsor the MPA’s premiere event of the year– The American Magazine Media Conference (AMC). The MPA promises that this year’s event is more important than ever and will bring  together the top minds from publishing editorial, technology and advertising to explore the topics that matter most during these transformational times.

The annual event will surprise, enlighten and challenge preconceptions, while offering up strategies and inspiration to advance our common goals and expand our businesses.

Event Information:
October 23, 2013
New York, NY

Learn more about the MPA AMC 2013 conference here!

 

 

 

 

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1:55 PM Permalink