Adobe Digital Publishing Summit (EMEA) 2013: Mobile Is the New Digital Hub

DPS DPS DPS Summit impressions from the London stop, Mark Greenaway, Digital Media Sales at Adobe

From 26 September to 3 October, leaders in the field of digital magazines, newspapers and corporate publications came together during several Digital Publishing Summit (EMEA) events in Hamburg, Stockholm, Paris and London to share successes, best practices, and challenges with their peers. Top Adobe clients in attendance included Top Gear, Daily Mail, Airbus, Renault, Remy Cointreau, Adidas, Sotheby’s, Elle, and Shop Direct as well as representatives from several agencies and publishing partners specialized in digital.

Adobe shared product insights and demonstrations, as well as data analysis pointing to the future of the publishing industry with highly designed content delivered on mobile devices and the web. Nick Bogaty, Senior Director Digital Publishing at Adobe talked about the future of digital publications and how the company is driving platform development to increase digital readership for its clients. One of his predictions: Publishers who are taking advantage of tablets and their possibilities (for example, rich media design) will see this translated into higher number of readers, increase in reader engagement, and last but not least, their advertising income will be on the rise as well. Finally, Bogaty pointed out the great opportunities in digital publishing which lie ahead for corporations either seeking to create higher brand affinity with their customers and prospects or wanting to put out impactful content and communications materials for internal purposes while saving costs at the same time.

Nick Bogaty

Nick Bogaty, Senior Director Digital Publishing at Adobe

DPS Customers Talk about Their Digital Publishing Strategies

Afterwards, Adobe opened the stage so our DPS customers could share their stories with the audience, among them Daily Mail, Sotheby’s Realty International, Remy Cointreau, and Top Gear. From Top Gear, for example, we heard how an iPad edition has enabled them to combine the great editorial content of the magazine, the interactivity of the website, and the top quality video content you associate with the TV show.

Top Gear

Caption: Simon Carrington, Publisher at Top Gear

Jonathan Wall, Group e-Commerce Director at Shop Direct discussed the results the Group is reaping after reinventing its retail business to take into account growing mobile and tablet use amongst its customers.

DPS

Jonathan Wall, Group e-Commerce Director at Shop Direct

Advertising Trends: Mobile & Apps – Whatever You Do, Your Strategy Should Include Mobile

Thomas Husson from Forrester Research shared recent survey results about the so-called “Mobile Mind Shift” and talked about best practices of making the most of mobile and apps in the marketing mix and how publishers can exploit this new environment to connect with customers in a more meaningful way. Key takeaway: Whatever you do, your strategy should better include mobile.

Interesting stats (Source: Forrester Research):

  • Number of iOS devices sold: 700 million
  • eBay predicts it will generate 20 billion dollars on its mobile platform by 2014
  • Number of Android devices sold: 1 billion
  • Active users on Facebook per month: 820 million

Thomas Husson

Thomas Husson, VP Principal Analyst Marketing Leaders at Forrester Research  

Key Takeaways

The conversations at this year’s DPS Summit show that publishers are thinking creatively about how to bring their brands or publications to life on leading tablet and smartphone devices and deliver even greater mobile results. Among publishers we see proof of digital business models that work, resulting in higher income from readers and also advertisers. Furthermore, there is increasing focus on innovation and higher investment in successful marketing of a growing variety of digital publishing content.

Watch Highlights from DPS Summit (EMEA) 2013 in London & Paris on Video!

Leaders in digital publishing joined us in London and Paris to discuss their digital publishing strategy, and we are delighted to share a video of their talks here.

DPS Summit in London

DPS Summit in Paris

Official DPS Summit (EMEA) 2013 App & Presentations for Download

Download the official DPS Summit EMEA 2013 app for iPhone & iPad and get access to valuable presentations made at DPS Summit. (Log in: dps, password: summit).

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