Archive for November, 2013

5 Things to Know Before Developing a DPS App

BobLevineDigital Publishing Suite Evangelist Bob Levine is a graphic designer and digital publishing services consultant with a primary focus on serving small to medium size businesses.


Know the Difference between Supported and Unsupported InDesign Features

You don’t have to go back too far into the past to a time when Adobe InDesign was used to produce printed output and all features were geared toward print workflows. Fast forward to today and InDesign is being used for output to multiple digital platforms (Epub, Interactive PDF, DPS, SWF) as well as print. Because of that, not every feature works with every publishing intent.

As an example, native animations, some button actions, and blend modes between interactive and static content are not supported in Digital Publishing Suite.

Understand the Concept of Overlays

All interactivity for DPS is added as an overlay which sits on top of static content no matter what the stacking order is in your InDesign document. Because of that I’ve found myself pointing out “they’re called overlays for a reason.”

In other words, you can’t put static content on top of interactivity. There are of course workarounds – either include the static content in your interactive content or convert it to interactive content.

Dual Orientation is All or Nothing at All

While it may look like magic on an iPad, having two orientations for your folio is not magic. It involves creating two layouts for every article. Think carefully about whether it adds anything to the experience for the reader since not only does it involve extra work, it also can double the file size of your folio.

You Must Have Access to a Mac

While the production of a folio can be done on either Mac or Windows, the actual process of building and submitting the app must be done on a Mac. This is an Apple requirement, not Adobe’s so be prepared. And finally, speaking of needing a Mac…

Apple iTunes App Store Requirements

This can’t be emphasized enough. It’s their ball and their bat so they make the rules for the game. The biggest thing to be aware of is that glorified PDFs, that is apps that have little or no interactivity in them, will be rejected for being too book-like. Things to include to minimize rejection risk:

  • Slideshows
  • Scrolling Content
  • Animations
  • Audio and video

In short, keep it engaging for the user. Also, when submitting your app, avoid the book category and don’t use book terms such as table of contents, page, PDF, and of course, book.

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11:29 AM Permalink

Webinar Recording – Accelerate Revenue with DPS Consumer Marketing Tools

Marketing Tools Wbnr Recap_ScreenshotOn November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers.

In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. These tools enable publishers to:

  • Offer freemium content with tools for converting readers into subscribers
  • Harness the power of your readers’ social networks
to increase content reach
  • Monetize your web traffic by embedding a high-fidelity version of your magazine
  • Keep your readers coming back for more with custom push notifications

The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.

The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward.

Watch the webinar recording:
Accelerate Revenue with DPS Consumer Marketing Tools

Learn More

Read the white paper:
Best practices for driving readership with Adobe Digital Publishing Suite

Watch the videos:
Best Practices for Driving Readership with DPS, Part 1
Best Practices for Driving Readership with DPS, Part 2

Visit the Driving Readership section of DPS Developer Connection site:
Driving Readership

 

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11:31 AM Permalink

GIE Media sees engagement times of more than 2 hours per month with Digital Publishing Suite

Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from print to digital to reach key decision makers in B2B industries.

It was this acknowledgment that led them to select Adobe Digital Publishing Suite to create an interactive app that gives readers access to a highly engaging educational experience.

Thanks to immersive editorial and advertising content and access to highly informative analytics, GIE boasts reading sessions of up to 45 minutes, with multiple sessions per month with their app. This growth represents a 300% increase in engagement after transitioning from PDF replicas to the DPS interactive platform.

Chris Foster, President and COO of GIE Media, says, “Our biggest problem with flipbook magazines was the inability to track who was reading what, how many times they were opening it, how long they were in it and what article they were reading. With interactive app development, that went away completely. We can track everything.”

GIE has experienced similar successes when using DPS to reimagine advertisers’ print ads for the digital space. As readers spend more time engaging with the enhanced content, advertisers enjoy benefits including elevated viewership and click through rates, creating an entirely new revenue stream for GIE.

Watch the video to see how adopting Digital Publishing Suite has helped GIE Media drive down publishing costs while increasing reader engagement and advertising revenue.

Watch the video:
B-to-B Publisher GIE Media Sees Engagement and Revenue Explode with DPS

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8:00 PM Permalink

Top Gear Sees 300% Increase in Engagement with Transition to DPS

TopGear_3AppsWhen you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.

BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.

Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”

So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.

Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement

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9:07 AM Permalink

Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference

We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.

Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.

This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.

Learn more and register for the conference:
2013 Seybold Going Digital Conference

Read the case study:
Wolters Kluwer Health: Medical journal transformation

Watch the video:
Wolters Kluwer: Transformation of a global medical publisher

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12:33 PM Permalink

Ready to accelerate your readership and revenue? Attend our webinar and read the Driving Digital Readership white paper

You’ve created your immersive and beautiful digital magazine and delivered it to the Newsstand, but now what? If you’re ready to take your digital magazine strategy to the next level, be sure to check out our jam-packed white paper that focuses on all of the consumer marketing tools available within Adobe Digital Publishing Suite. You’ll learn how to:

*   Offer freemium content with tools for converting readers into subscribers
*   Leverage the power of your readers social networks
*   Monetize your web traffic by embedding a high-fidelity version of your magazine
*   Keep your readers coming back from more with custom push notifications
*   And much more

Read the PDF here:
Best practices for driving readership with Adobe Digital Publishing Suite

 

Plus, don’t miss the free, one-hour webinar on Thursday, November 21 at 9am PST where all of these topics—and more—will be covered! You’ll learn firsthand how and why to use these features and see terrific examples of how publishers are using them today.

Register for the webinar to reserve your spot!

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4:09 PM Permalink

Webinar Recording: Forrester Research, Inc. shows how to drive downloads for your app

Your mobile or tablet app will only make an impact if customers can find and download it. View a report and one-hour on-demand webinar by guest speaker Thomas Husson from Forrester Research to learn how to put your mobile app into more hands. With these expert tips and strategies, you will discover new ways to promote your app more effectively.

In this recording and associated report, you will learn new ways to increase the awareness and discoverability of your app—both through your own channels and in mobile app stores. To dive deep into best practices, join us to explore case studies of successful brands and learn how they are succeeding in driving downloads.

In this on-demand webinar and report, you will learn:

  • Best practices to drive awareness of your mobile or tablet app
  • Marketing strategies for app promotion – both in app stores and in your own channels
  • Expert tips to drive downloads from case studies of successful companies
  • Trends across industries and verticals from Forrester Research

Access the webinar recording link:

Learn from Forrester Research, Inc, how to drive downloads for your app

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9:00 AM Permalink

Video: Sotheby’s International Realty drives ROI with Sales Enablement App

We’ve blogged in the past about leading global luxury real estate network, Sotheby’s International Realty, which equips its affiliates with a sales enablement app built with Digital Publishing Suite. Today, dive deeper into the Sotheby’s International Realty story through a short video that shows how the firm is using its Anthology app to enable agents with the latest interactive sales material – and how it drives ROI in the process.

Sotheby’s International Realty has over 13,000 sales associates in its network and needed to enable distribution of the most up-to-date sales enablement content to their affiliates. The app, Anthology: The Collection of an Extraordinary Brand, not only encapsulates everything that Sotheby’s International Realty does from a marketing perspective, but helps drive down publishing costs and enhance its direct ROI. View the video below to discover the story of the Anthology app, as well as how adopting Digital Publishing Suite has helped differentiate Sotheby’s International Realty within the industry as an innovative leader.

Watch the video to learn more:

Sotheby’s International Realty: Driving ROI with Sales Enablement App

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2:48 PM Permalink

November 7 Webinar: Measure Mobile App ROI

Join us on November 7 to learn how to quantify the impact of your app in a one-hour webinar session with Adobe and guest speaker Julie Ask from Forrester Research, Inc. In this session, learn best practices on measuring ROI for your tablet or smartphone app, and gain a clearer understanding how to measure impact and ROI for your mobile apps.  Forrester Research will overview strategies to quantify the impact of your app, factors you should look at and more.

In this webinar, you will:

  • Learn best practices to measure ROI of your mobile or tablet app
  • Discover measurement strategies to quantify app impact – both for internal and external apps
  • Explore case studies from successful companies
  • Gain insight from Forrester Research about key factors to measure and how to weight those costs

Event details:

Thursday, November 7
10:00 a.m. PT/1:00 p.m. ET
Duration: 1 hour
Speaker: Julie Ask, VP and Principal Analyst, Forrester Research, Inc.

Learn more and register for the webinar:
Learn best practices to measure mobile app ROI

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9:00 AM Permalink

AZ, Digital Magazine from The Arizona Republic, Wins AP’s Innovator of the Year Award

azmagazine We are thrilled to announce that AZ, a twice-weekly news magazine produced by The Arizona Republic, has just won the prestigious Innovator of the Year award from the Associated Press Media Editors at their annual conference. The APME Innovator of the Year award recognizes innovation that demonstrates a bold, creative, and successful effort to improve a news or information product and increase audience.

In less than a year, AZ, built on the Adobe DPS platform, has delivered on all of these fronts, consistently providing readers with a publication that weaves amazing design and interactivity around compelling and timely editorial designed to serve their local community. In addition, the team at AZ has been able to quantify the success of their content and prove they are building a highly engaged and committed readership:

  • 75% of AZ readers come back within a week of their last visit, some come back daily
  • Readers spend an average of 69 minutes in each issue
  • Readers have spent more than 46M million minutes with the app since December 2012

Be sure to watch the AZ video to see first hand how this passionate team delivers their award-winning magazine. Keira Nothaft, Editorial and Creative Director of The Arizona Republic, sums it up by saying “We are in the fight of our lives. We have to engage and reach audiences where they are, on the device they’re using, at the moment they’re using them, and do it in a way that is captivating. People must feel AZ is must read. We are able –with the device, with the software and with our amazing talent — to give readers stories in a way they’ve never been able to experience them before.”

Congratulations to the team at AZ!

MORE:
Check out the free app
Read the news story

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1:30 PM Permalink