November 24, 2013
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from print to digital to reach key decision makers in B2B industries.
It was this acknowledgment that led them to select Adobe Digital Publishing Suite to create an interactive app that gives readers access to a highly engaging educational experience.
Thanks to immersive editorial and advertising content and access to highly informative analytics, GIE boasts reading sessions of up to 45 minutes, with multiple sessions per month with their app. This growth represents a 300% increase in engagement after transitioning from PDF replicas to the DPS interactive platform.
Chris Foster, President and COO of GIE Media, says, “Our biggest problem with flipbook magazines was the inability to track who was reading what, how many times they were opening it, how long they were in it and what article they were reading. With interactive app development, that went away completely. We can track everything.”
GIE has experienced similar successes when using DPS to reimagine advertisers’ print ads for the digital space. As readers spend more time engaging with the enhanced content, advertisers enjoy benefits including elevated viewership and click through rates, creating an entirely new revenue stream for GIE.
Watch the video to see how adopting Digital Publishing Suite has helped GIE Media drive down publishing costs while increasing reader engagement and advertising revenue.