January 7, 2014
Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps
After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.
“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”
Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.
“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”
In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.
“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”