February 7, 2014
Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.
Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.
Executive Think Tank: Defining Your Association’s Mobile Strategy
Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:
- Declan Moore, Executive Vice President, National Geographic Society and President, National Geographic Publishing and Travel
- John Falcioni, Editor-in-Chief, Mechanical Engineering, American Society of Mechanical Engineers
- Mike Lee, Senior Advisor, Digital Strategy and Operations, AARP
- Scott Davis, Design Director, AARP
To reserve your seat, please contact Sarah Patterson at (703) 234-4107.
Webinar: Introduction to Adobe Digital Publishing Suite
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
This one-hour webinar touches on topics that assocations new to DPS will care about most, including:
- Ways that DPS ensures efficient and affordable production costs for your organization
- How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
- Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies
Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.
Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)
December 18, 2013
When it comes to informing and inspiring creative individuals, Adobe Inspire Magazine has always placed emphasis on providing visually stimulating editorial content to fuel audiences’ imaginations. However, the mobile nature of Inspire’s readers and the growing prevalence of tablet devices signaled an opportunity to better serve the creative community with rich, multimedia content that was easily accessibly on the go.
With Adobe Digital Publishing Suite, Inspire editors created an iPad edition that uses the dynamic nature of a tablet device to provide inspiring, interactive content, while connecting readers and influencing revenue for Adobe.
“When we have an opportunity to use our own software, we take advantage of it,” says Julie Campagna, executive editor, Adobe Inspire Magazine. “From the outset, we knew Adobe Digital Publishing Suite would enable us to expand the quality of content in our publication and take reader engagement to new levels.”
Through the use of multimedia elements like videos, interactive diagrams and image galleries, Adobe and design partner Wrecking Ball Media created an immersive digital experience that has proved to be immensely popular with creatives worldwide. From November 2012 to November 2013, the Inspire app consistently ranked between #2 and #15 in the App Store Newsstand category, with 1.7 million downloads.
Adobe Analytics provides Inspire with a detailed look at which stories resonate most closely with readers, enabling them to determine which content and interactivity types have the greatest impact.
For example, when analytics revealed only half of all initiated downloads were completed, the Inspire team quickly responded by updating its delivery method to distribute content in prioritized sections. Push notifications were also added to alert subscribers of the newest issue’s availability on Newsstand. Within the first two weeks of implementing this functionality, download completions jumped to 64%.
Integrating DPS into the publishing workflow was a natural fit, as the Inspire team already used Adobe Creative Cloud applications to help plan and produce each issue. Inspire editors import completed drafts of articles into Adobe InCopy CC, the writing and editing companion to Adobe InDesign CC. Wrecking Ball Media uses InDesign CC to create and layout the publication; Adobe Photoshop CC and Adobe Illustrator CC for overall design; as well as Adobe Edge Animate CC to produce cover images.
Read the case study to learn more about Adobe Inspire Magazine uses DPS to create a highly engaging and visually rich app – and drive results for the business in the process.
December 10, 2013
Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license
Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.
Here are the details:
Circulation and Readership Continue to Grow
Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.
This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.
This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.
DPS Features Power Reader Engagement
A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.
- Encourage readers to share content through their social networks
- Enable sharing across Facebook, Twitter, Pinterest and email
- Promote subscription offers through sharing flow to drive revenue
- Leverage web traffic to build awareness of content available through mobile app
- Introduce high-fidelity content without needing to download and install app
- Convert web viewers into app subscribers
- Encourages repeat visits
- Enables publishers to announce new issues and promote off-cycle and other related content
- Target readers based on behavior or purchase history with customized messages
- Ensure readers explore your app after installation
- Give customers immediate access to sample content
- Convert to paid subscription through paywall
From Bill Phillips, Editor in Chief, Men’s Health, Rodale:
“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”
Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.
Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.
This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines available in the .folio file format.
From Nick Bogaty, Adobe’s Head of Digital Publishing:
“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”
Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership
October 4, 2013
The Personal Touch (And Swipe)
The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.
Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.
PDF Success Story:
Learn more and download the Raymond James Financial success story: http://adobe.ly/GBISuq
Download the WorthWhile app: https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8
August 12, 2013
We don’t often report on magazines outside of the US, but when one comes along that really gets our attention, we have to spread the word. The Canadian National Magazine Awards Foundation recently announced that Canadian House & Home was the winner the 2012 National Magazine Award for Tablet Magazine of the Year. The foundation specifically highlighted March 2012′s The Color Issue, but every issue of this magazine is interesting, inventive and takes full advantage of the DPS features that enable an immersive, interactive experience.
What the National Magazine Award judges had to say about House & Home: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”
Be sure to check out our recent Ad of the Week video that highlights the June 2013 issue of House & Home, sponsored by Buick, that seamlessly weaves editorial and advertising content throughout the app.
July 18, 2013
What’s making the biggest impact on Martha Stewart Living Omnimedia’s digital publishing business? According to Rich Fontaine, Sr. Vice President, Consumer Marketing, it’s increases in renewal rates among print subscribers who sample the publisher’s digital editions. Rich discusses why print subscribers who have taken advantage of free access to the digital edition are renewing at a 20% higher rate than those who haven’t, and how 80% of those who renew are migrating from print-only to print/digital bundle and are paying more for it. Learn more about MSLO’s digital business and how new digital publishing strategies are creating higher margins and lower customer acquisition costs.
July 8, 2013
By Sonia Sawhney
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.
With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.
The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.
Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:
Download The Knot Weddings Magazine App from iTunes.
July 2, 2013
So far, my Ad of the Week videos have covered some bigger brand names: Lexus, REI, Microsoft Surface… But this week I’m sharing an ad from a brand you may never have heard of: Blind Barber. Blind Barber has two shops: one in New York City and one in Los Angeles. By featuring itself in the same issue of Bullett as Levi’s Made & Crafted and Coco Chanel, it is positioning its brand next to some big players.
I love this ad because it is highly creative. So creative that I, a woman who has never even noticed facial hair, ended up playing with this ad and figuring out my look if I were a gentleman headed to a tonsorial parlor. (Women’s magazines, take note! Imagine the possibilities for women’s hair and makeup.)
This ad uses DPS for the following:
- Buttons and a multistate object/slideshow allow readers to tap on different mustaches and hairstyles to change the look of a generic looking face.
- Using the scratch off feature (built with HTML), readers can whittle an enormous beard down to chops, a goatee, etc.
Watch the Blind Barber Ad of the Week video on Adobe TV.
July 1, 2013
By Sonia Sawhney
2013 is the year that brands and companies are accelerating their mobile strategies! Join Danny Winokur, VP and General Manager for Digital Media at Adobe, to learn how to accelerate mobile marketing, including insight into critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.
In the video clip below, explore mobile’s role in the marketing mix. Moving beyond broadened awareness with a mobile site, a mobile app further drives brand engagement and product purchase by adding utility. Often, websites serve as a front door to information, value propositions, and mobile apps. Once downloaded, these apps can enhance purchase, retention and loyalty with deep engagement.
In the longer video clip from Digital Publishing Summit, Danny Winokur shares more about mobile marketing trends, where the industry is heading, and how Digital Publishing Suite can play a major role in this. Additionally, you will learn more about:
- Growth of Digital Publishing Suite apps delivered – (Learn more in our recent blog: Over 100 Million Digital Issues Served)
- Metrics on paid content, media, and increasing digital subscriptions
- Tactics to increase readership and convert to paying customers
- Content consumption and methods to retain readers
June 28, 2013
By Sonia Sawhney
At the Adobe Digital Publishing Summit, we invited brands succeeding in digital advertising to share their best practices. WIRED, Levi’s Made & Crafted, BULLETT, and Adobe gathered to discuss the value of advertising in digital publications. Levi’s uses Digital Publishing Suite to advertise in Bullet magazine on iPad to target a young, hip audience. Advertisers in Wired are reaching a technologically-savvy set of readers. Below you can find the links to view the video clips.
Levi’s Made and Crafted in BULLETT Magazine
Levi’s Made and Crafted is a forward thinking brand within the Levi’s portfolio that aspires to capture a creative, progressive, and premium audience. Attracted to the readership and content in BULLETT magazine, Levi’s Made and Crafted chose to advertise in the digital publication to target their customers. Integrating their ad in the magazine allowed them to tell a broader story, a key priority for the Levi’s group.
The Levi’s Made and Crafted team identified two primary initiatives for their new, premium brand: “Tell the story and drive sales.” They used existing creative pieces and assets to create content that used interactivity to tell the story and were able to drive sales using clickable photo galleries.
“It’s all about advertisers,” emphasizes the team from BULLETT Magazine. They recognize advertisements as opportunities for self-monetizing digital assets. Jack Becht, Creative Strategist at BULLETT, stresses the concept of harmonization and value of readers being able to share interactive advertisements.
Howard Mittman, Vice President and Publisher from WIRED shares that layered storytelling within the tablet is a key piece to their strategy. Recognizing that banner blindness is almost impossible on this medium, advertisers have endless opportunities to engage audiences. Emphasizing interactive advertisements and endless possibilities, WIRED is not shy to try new, and even crowd sourced content. With 1 million wired containers on iPad, distribution, execution, and opportunity are key.
The advertising panel discussed interactive advertisements, platform advantages, ad production, readership and circulation, and more. Check out the links below to learn more.
June 27, 2013
Adobe Digital Publishing Suite was featured onstage today at the Microsoft Build Conference to announce support for Windows 8.1 in late 2013. Steve Guggenheimer, Microsoft’s Corporate Vice President and Chief Evangelist, demonstrated the reading experience on Windows 8.1 with a sneak preview of Time Inc.’s Real Simple magazine.
We are excited to announce that Adobe is bringing Digital Publishing Suite to Windows 8.1 devices in late 2013. Publishers and brands will be able to design and publish content to devices such as the Microsoft Surface, reaching a growing population of Windows 8 tablet users. Designers will be able to use DPS to create dynamic and interactive magazines and newspapers, rich and enticing retail catalogs, as well as sales enablement, corporate communications and brand loyalty apps delivered to customers, employees, or stakeholders.
June 25, 2013
How an agency envisions apps in academia
By Joe Zeff and Teresa Demel
It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and an opinion paper on digital advertising. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.
By Teresa Demel
Today we are shining our spotlight on Joe Zeff Design (JZD), an agency that specializes in DPS. Today’s blog post is a 2-for-1 deal: we have an elegant video on JZD’s strategy, as well as a guest blog from Zeff on his vision for apps in academia.
As Zeff states in the video embedded below, they can compete with traditional programmers because DPS allows them to quickly deliver apps that allow clients to tell a compelling story. In Zeff’s words,
DPS allows us, without a traditional programming background, to deliver really robust apps. And when we go up against traditional programmers, there’s no contest. They have go to down a long runway before they can get up in the air. We have a helicopter. We go straight up. We have been working with some clients that are used to having 4-6 months to develop an app. We’ll develop that same app in 4-6 weeks. If needed, we’ll show them something a week after our meeting that will knock their socks off.
JZD has produced apps for a diverse set of notable magazines, educational institutions, and corporate brands. When defining DPS and its capabilities to a new customer, I could easily point that person to JZD’s app site and say, “This is what is possible in digital publishing.” His team designed National Geographic for the iPhone. They have worked with magazine publishers PC Magazine and Fast Company, both of which were featured early on in my App of the Week video series. But the portfolio extends to second screen apps for Tomb Raider and Mass Effect video games, gameday programs for Notre Dame, a set of educational apps for Kids Discover, a Letters to Shareholders app for JPMorgan Chase, a museum app for the government of Ireland, and an alumni magazine for UCLA Anderson School of Management.
Watch the Joe Zeff Design video to learn how a small agency gains big clients with DPS.
Put Your University at the Head of the Class
By Joe Zeff
After helping the magazine industry migrate its content from paper to pixels, Adobe Digital Publishing Suite is proving to be just as transformative for universities.
We’re fortunate at Joe Zeff Design to have worked with two of the best, UCLA Anderson School of Management and the University of Notre Dame. We produce a DPS-based magazine for Anderson alumni called Assets that is approaching its third issue, and earlier this year we developed an interactive gameday program for football fans around the world to connect with the Fighting Irish.
That was just the beginning. We’re currently laying the foundation for broader relationships with UCLA and Notre Dame, and elsewhere. We recently collaborated with Maryland Institute College of Art, one of the country’s top design schools, to develop an app that showcases the work of its graduate students. And next month we’ll meet with dozens of universities as part of an Adobe-sponsored campus tour.
We see universities as the next hotbed for digital publishing. But the opportunity is far greater than digitizing brochures. Imagine:
- A university engages prospective students using a DPS magazine app that lets you experience a class, read/watch/listen to testimonials from alumni and students, tour the campus virtually, and engage with admissions officers.
- You’re hooked, and apply for admission through a DPS app. Once accepted, you choose classes from an interactive course catalog that provides crowdsourced feedback on what each class is like, along with a video pitch from specific faculty members as to why you should consider their classes.
- On the first day of school, you download an orientation app to find your way around campus, relying on interactive maps, real-time calendars showing onboarding events, one-tap access to social networks bustling with other students, and other resources that provide newcomers with immediate answers.
- No need to go to the bookstore, because many of your course materials are available through another DPS app. Unlike printed books, they’re infused with note-taking functionality, multimedia content, web resources and ways to interact with other students and faculty.
- Four years pass and it’s time to look for a job. Look no further than your interactive job fair app, which contains curated and social content from potential employers, message boards through which you can connect with recruiters, and real-time job listings.
- After graduating, you stay connected with the university through the same set of apps that won you over in the first place. But now you can network with other alumni through a DPS app, buy merchandise from your alma mater and make a donation.
Where to begin? Most universities already produce viewbooks and alumni magazines that can be reinvented as iOS, Android and Kindle apps available to consumers worldwide. Typically these types of publications reach a finite audience confined by a mailing list. As DPS apps, they can be made available to prospective students and faculty, peer institutions, sports fans, business partners, press and others. They can be used to engage new students, transact e-commerce, solicit donations and generate new revenue through advertising and sponsorship.
In many cases, the content to drive these apps already lives on campus, scattered among brochures, videos, websites and PowerPoint decks. Packaged smartly, these materials can tell stories that enhance the university experience and deliver engagement, efficiencies and revenue possibilities. Contact Joe Zeff Design to learn more about how Adobe Digital Publishing Suite can put your university at the head of the class.
June 23, 2013
By Sonia Sawhney
It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and a recap from our DPS Summit. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.
Rapid App Development
In today’s Agency Week spotlight case study, we are featuring Publicis Life Brands Medicus (PLBM), an agency that is able to expand business by rapidly creating engaging apps for industry leading clients with Adobe Digital Publishing Suite. Striving to be on the forefront of technology and ultimately elevate client brands, the agency uses Digital Publishing Suite, Enterprise Edition to expand brands into the mobile space, flexibly respond to changing regulatory requirements that impact collateral, and measure content effectiveness.
Great ROI – for Agency and Client
PLBM easily adopted to DPS and quickly discovered positive results and benefits. As Enterprise Edition customers, they were able to quickly and easily publish and measure the effectiveness of sales tools using established workflows and industry-proven tools. In addition to increasing speed of delivery, the agency and their clients also enjoyed decreased cost per app. With greater flexibility and quick prototyping coupled with a cost effective solution, the team at PLBM was able to build four times as many apps for its medical clients by using DPS instead of custom development, lowering costs for the client and bringing them to market more quickly.
The agency is able to address client needs with digital solutions, and encourages more and more clients to have a presence on tablet devices to drive engagement and stay relevant. Using InDesign skills the creative team was already familiar with, they brought forth new ideas that pushed the envelope of what had been done in the past. The digital content created with DPS incorporated eLearning content, videos, and interactive pieces that told a cohesive story.
After content is created, the analytics in Digital Publishing Suite provide the client success metrics. By tracking key success factors, the agency is able to gather insight into the consumption of individual pieces of content within digital publications, as well as the number of times audiences view videos, audio, slideshows, hyperlinks and 360 degree animations. In the context of sales apps, this means that the marketing team can refine the sales tools to cater to the immediate needs of the sales team.
In addition to the highlights above, the Publicis Life Brands Medicus team enjoyed the following benefits after adoption of Digital Publishing Suite tools:
- Delivered four times as many apps for client as previous year
- Created and published client sale and marketing content, cost effectively
- Impressed and retained existing clients with expanded offerings that drove consumer engagement
- Produced interactive and engaging medical sales and marketing materials for tablet devices
- Enabled clients to privately publish and tailor distribution of content
- Provided valuable insight into content consumption and effectiveness.
Read the complete customer success story here:
Hear Andrade’s story in the MAX video, Engaging Your Customers and Employees with Mobile Apps
June 21, 2013
By: Sonia Sawhney
The worlds of education and entertainment unite in Notre Dame Athletics’ tablet app. At last month’s Digital Publishing Summit in New York City, Tim O’Connor, Digital Media Communications at Notre Dame Athletics explained how their team is able to repurpose existing content already in production for the digital publication. By consolidating the content they already had, and presenting it in a new way, they were able to leverage what was already made to reach a wide audience of readers through their digital edition.
In efforts to pursue a digital presence, the Notre Dame team was in search of a reliable, efficient and cost effective solution for their tablet strategy. Using Digital Publishing Suite, they were able to streamline the process and rapidly produce for tablets.
The first release of the app included promotional content for the university, a season recap, and an introduction into the BCS National Championship game. Using Digital Publishing Suite analytics, the Notre Dame Athletics team tracked 74,000 total app launches, 11,000 installed users, and over 1 million total content impressions. These key metrics enable the team to share concrete data with partners, and continue to expand as a thriving business.
Here’s a quick recap from Tim O’Connor:
Notre Dame Athletics: Educate and Entertain
June 17, 2013
Have you seen the testimonials from our customers, Stryker and Sotheby’s International Realty, about using DPS to drive sales? This is your chance to enable your sales teams with mobile apps and accelerate revenue! Learn how in this one-hour online webinar with Adobe and Alexandre Page-Relo, CIO at Remy Martin.
Event details: Accelerate Sales Revenue with Apps
Tuesday June 25, 2013
10:00 a.m. PT/1:00 p.m. ET
In this eSeminar, join us to dive deep into the case study of spirits distiller, Remy Martin. Learn how mobile apps enable the Remy Martin team to seal deals with interactive and efficient product information.
In this session you will learn to:
- Increase sales revenue with a smartphone/tablet app
- Animate sales conversations with interactive apps
- Leverage designers rather than developers to create apps
- Reduce publishing and app creation costs while increasing digital ROI
- Utilize analytics in app for maximum impact
Register now for this webinar. See you on June 25th!